Quote:
Originally Posted by phisherman
I don't think that Boulevard aggressively marketed Chocolate Ale at all.
Word of mouth did that. I never saw one thing from Boulevard, other than the press release that said they did 3.5x more than they did last year.
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That's a form of marketing, though not in the traditional sense. It's even better than spending tens of thousands on traditional marketing because the public creates a sense of urgency.