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London is only 4 hours ahead of the east coast, so in terms of an east coast team going to London and vice versa it's only one hour more than going east-to-west coast. Problem is, it would be far too often (and even worse if the London team plays a west coast team). The only way it would work is if the London team had a special schedule where they played, say, four games at home, then four on the road in the U.S., then four games at home, then four on the road in the U.S. again. Which could be argued as being both an unfair advantage and an unfair disadvantage, thus probably balancing out. But, yeah, on the whole, it makes much more sense to start smaller with Mexico City and Toronto and then consider London down the road.
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