[Deberg_1990]

Originally Posted by DaneMcCloud

I don't think it was any one singular factor but multiple factors. Four years between movies was a real detriment to the franchise. The original reboot, even with a lackluster story and mediocre villain, brought life back to an all but dead franchise. Paramount should have fast tracked a sequel to be in theaters no more than 24 months after the original. That wait really killed any momentum they gained with reboot.

Also, as previously discussed, the domestic marketing was horrid. Paramount should have had Star Trek blazing constantly on Showtime, Spike, FX and even on CBS (like a Sunday Night movie of the week) for months in advance. Instead, they did nothing.

Also, the whole "Is he or isn't he" Khan thing really worked against them. If they would have just come out said "Yes, it's Khan!", then they could have had a different marketing strategy, which would have included better trailers, posters, etc. When it finally became known to audiences, most people were like "meh".

Finally, I think that intelligent audiences have cooled on Abrams and especially, Lindelof. The Lost debacle was bad enough (with even George R.R. Martin chiming in at one point saying he didn't want to pull a "Lost" and **** up the ending of GoT) but Prometheus was just a killer.

Couple that with the word getting out rather quickly that this film was more of a rehash than something new a fresh (alternate timeline, hello?) and it was just too many factors for it to overcome.

yea, i would agree with this. For whatever reason this movie just didnt "resonate" with audiences as much as the first one did. I also think the competition from competing movies was alot stronger this year than in May 2009. This summer has been loaded with popular flicks.