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The PR blitz is absolutely about getting the fans back in the stands, and for good reason. The crowd was a major reason for the home dominance of the 90's teams. But the team has to feed into the crowd as much as the other way.
I am not in KC, but man oh man, if I were back home I'd be there every home game. I think the Chiefs are going to still need to draft a young QB to seriously jack up excitement, but I really hope when I turn on the TV next season, the announcers aren't lamenting how great Arrowhead "used to be."
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