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Originally Posted by Wickedson
While I agree with you that one would think MU added value when it came to sports they simply don't. Which is incredible being that they have media markets in St. Louis and Kansas City to draw from.
CBS stated that MU adds no value for their TV deal and nothing negative has happened to the Big 12 since their departure. The rivalry aspect with Kansas was rough in the beginning but is being quickly forgotten. UT-A&M, Syracuse-UCONN, etc are all experiencing the same things.
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Why would CBS say anything else? Did you expect the, to say, "let us pay you more money for the same amount of content"?
CBS got no new inventory. They only got a slightly larger pool from which to pluck out the same amount of inventory as they had before. When you're talking about the SEC, they are already at max value in terms of matchups with national appeal. In that regard, adding USC and Ohio State wouldn't have mattered.