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I may be reading between the lines slightly but somebody please correct me if I'm reading this wrong:
A Red Coater markets the Chiefs by selling season tickets to his/her friends & family thereby reducing the marketing costs of a multi-billion dollar monopoly significantly.
In exchange for marketing the team's product for free, you're required to purchase season tickets and make yourself available to participate in the pre-game entertainment - for free.
As thanks for marketing the Chiefs product and for buying season tickets, you get to wear a red coat around the stadium.
But, don't you screw up or you'll get slapped down. We mean business.
Am I being overly critical?
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