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its absolutely amazing how this guy was an absolute thug and hated in the 90s
and somehow in the 2000s was able to use the media, technology, the league, video games, you name it to rebuild his image and his own brand and make him one the faces/role models of the NFL for a young generation
it's like the 1990s never happened and that era of the NFL never existed lol. Whoever Ray Lewis's PR guy is over the years is a smart person
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