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Anything over $10 will kill your product on release IMO. People don't like to pay that much for online game outside of wow - which just became free up to a certain level. I would structure it as very inexpensive to get in, like $7.99 for the first season and $4.99 per yer after that. Enough to not have abandoned teams from free loaders and cheap enough to attract casual action. I would also offer drastic incentives on players taking over abandoned teams, like $1.99 for first year, then $4.99 per year after. This keeps orphan teams to a min as its cheap to get in the door that way.
Remember, people who like this product will easily go up to two or three teams and you an still get your Discretionary $20 per season out of them. But it has to be priced attractively to get them in the door the first time.
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