Quote:
Originally Posted by Guru
Just imagine the profits they could make if they would just tap into the in-between market of buyers that think it is over-priced.
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Problem is, they want to keep high price points because that's what drives their killer profits and will allow them to easily raise prices in the future. Why cheapen your product by reducing prices if people are willing to hand over fist pay high prices for macbook airs, pros, imacs, ipads, there is absolutely no reason to lower prices. Their brand, right now, just flat out prints $$$.