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There are quite a few original female characters that are leads in their own books right now.
* Velvet
* Pretty Deadly
* Black Widow
* Ms. Marvel
* Wicked + The Divine
Marvel must be in the middle of a well thought out PR push for the books. This showed up on The View of all things and Joe Quesada was on Colbert last night to talk about what's going on in Captain America. In the grand scheme of things, neither what's happening in Thor or with Steve Rogers getting really old with Falcon filling in as Cap for a while is that big of a deal to the long term readers.
It's kind of smart, really. Guardians comes out in two weeks and movies will overshadow coverage of comic books next week at the San Diego Con. Pushing the stuff in advance puts the spotlight on some big Marvel titles in front of audiences that usually wouldn't consider opening comixology or going to a comic store.
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