Quote:
Originally Posted by ChiefsCountry
Speaking to you radio programer gurus, coming from a marketing background I always thought this would be a kickass clock for a country radio station in mid city to small town market.
Top of the hour - 3 minutes news, 30 second ad, 30 second weather
16 minutes of music/talk/whatever the hell else you guys do lol
3:30 ads, 30 second weather
16 minutes of music/talk/whatever the hell else you guys do
3:30 ads, 30 second weather
16 minutes of music/talk/whatever the hell else you guys do
Back to top of the hour
The idea is to have strong news at the top, with weather every 20 minutes, while still having enough music. Personally I think it would be solid and get ratings. But then again I have a marketing background lol.
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Stop news at 8am. After that your in radio midday. People are at work and want music.
My station does 6a, 7a, 8a... 1 minute national news, 1.5 minutes local news, 1 minute sports, 30 seconds wx, intro whats up this hour over song intro... 5 songs, break, 3 songs, break, 2-3 songs depending on time, break, song or not depending on time... next hour.
It's also important that music sweeps through every quarter hour when possible. Ratings are largely based on quarter hour listening so you don't want to be talking when a quarter starts. Stagger breaks at odd times... :20, :35, :50 so it's easier. Hide breaks outside the quarters.