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In fact these conferences need to jump on the popularity of college basketball right now. The ratings for TV are huge, just look...
10 Highest Rated College Sports Telecasts
2012-13 academic year
# Date Sport Winner Loser Event Net Rating
1 Mon., 1/7/13 Football Alabama Notre Dame Champ. Gm. ESPN
15.1
2 Mon., 4/8/13 Basketball Louisville Michigan Champ. Gm. CBS
14.0
3 Sat., 4/6/13 Basketball Michigan Syracuse Final Four CBS
10.2
4 Sat., 12/1/12 Football Alabama Georgia SEC Champ. CBS
9.8
T5 Tue., 1/1/13 Football Stanford Wisconsin Rose Bowl ESPN
9.4
T5 Sat., 11/24/12 Football Notre Dame Southern Cal Reg. Season ABC
9.4
7 Sun., 3/31/13 Basketball Louisville Duke Elite Eight CBS
8.8
8 Sat., 4/6/13 Basketball Louisville Wichita St. Final Four CBS
8.7
9 Thu., 1/3/13 Football Oregon Kansas St. Fiesta Bowl ESPN
7.4
10 Fri., 1/4/13 Football Texas A&M Oklahoma Cotton Bowl FOX
7.2
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