Thread: Movies and TV Edge of Tomorrow
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Old 09-08-2014, 07:59 PM   #111
Deberg_1990 Deberg_1990 is offline
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Originally Posted by Bowser View Post
Yeah, still not sure why this flick whiffed at the theaters. Very entertaining. Maybe the release date just was wrong fro whatever reason.
They basically renamed the film for the DVD release.


http://variety.com/2014/film/news/to...eo-1201283383/


Studios often lament the fact they have to remarket a movie when it’s about to hit home entertainment platforms, costing them millions in extra advertising dollars.

But in “Edge of Tomorrow’s” case, Warner Bros. Home Entertainment appears to be embracing the chance for a redo and is touting the film’s “Live Die Repeat” slogan over the film’s actual title (see below). The original source material for the time-looping Doug Liman-directed sci-fi actioner was “All You Need is Kill.”

On the film’s DVD and Blu-ray disc packaging, available for purchase Oct. 7, the title doesn’t even appear until Cruise and co-star Emily Blunt in the same line.


“Edge of Tomorrow,” although well received by critics, stumbled at the box office, earning $364 million worldwide, and just $99 million in the U.S.

That’s not to say “Live Die Repeat” wasn’t prominent in the film’s original marketing campaign.

The slogan was front and center in the film’s posters and billboards, creating potential over the film’s title, as well. But on a smaller box cover — and its final design — the words stand out even more.
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Matt once made a very nice play in Seattle where he spun away from a pass rusher and hit Bowe off his back foot for a first down.

One of the best plays Matt has ever made.
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