I'm not familiar with trademark law, but I agree with DRU here. It's something that had to be done, and there's nothing sinister about it. If Tebow's people hadn't trademarked the thing, someone else may have done it. Maybe someone else was already trying to.
I laugh at him as much as anyone, but it's pretty easy, to me, to separate the contempt of Tebow's beliefs, marketing, and relative football skills from the acceptance of sound business practices.
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