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Old 05-03-2013, 02:10 PM   #6724
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COLUMBIA — After taking a daytrip to Atlanta on Thursday for the long-anticipated announcement of the SEC Network, Missouri athletic director Mike Alden met with reporters Friday morning to explain how the new TV channel will impact his school.

Some highlights from the 45-minute session:
Alden revealed that the athletic department expects to receive about $20.7 million from the Southeastern Conference for the 2012-13 financial year. The money reflects Missouri’s share of the TV revenue, NCAA tournament and bowl money the school is entitled to as a member of the SEC. In comparison, Alden said Missouri stood to receive a check for roughly $19 million during its last year in the Big 12.• When asked how much the creation of the SEC Network would affect Missouri’s annual payout from the SEC, Alden said he expects the payout to increase by “a couple million” for fiscal year 2015. The network will not launch until August 2014. He added — repeatedly — that he was making a very conservative estimate, and the additional revenue could be much more.
• Alden said the SEC Network will boost Missouri’s revenue and improve its ability to improve its facilities and recruit against non-SEC teams. But it will have little impact on Missouri’s standing against the other 13 SEC schools, which will all receive the same revenue boost.
To increase revenue — The Star reported last summer that Missouri brought in $64 million in revenue in fiscal year 2010-11, which would have ranked 11th in the SEC, and $50.7 million in 2011-12 (MU did not receive any conference revenue last financial year as a penalty for leaving the Big 12) — Alden reiterated the importance of ticket sales and donations continuing to rise if Missouri hopes to catch the next tier of SEC schools (Arkansas, Tennessee, Kentucky and South Carolina) in terms of revenue.
• As the other two conferences who have started their own network — the Big Ten and Pac-12 — have learned, it’s hardly smooth sailing starting out. While it took a full year since its launch date for the Big Ten Network to find its way into most Midwest homes, the Pac-12 Network — which launched last year — had four major cable companies on board but still hasn’t reached an agreement with DirecTV.
As of now, the SEC Network only has one major provider lined up in AT&T U-verse, but Alden is optimistic the network will find its way into most Missouri homes because of the prior relationships ESPN already has with most major providers. The goal, Alden said, is to make the SEC Network similar to ESPN in terms of distribution in the league’s 11-state footprint. That means it would likely be on most basic cable packages. Outside of the footprint, the goal is to make it like ESPNU — which means those who want the network would likely have to pay for an additional sports package.
There’s a belief this will work, Alden said, because studies have shown the two most valuable brands in college sports are the SEC and ESPN. The presumption is a network powered by both entities will have national appeal.
• One thing that remained unclear after Thursday’s announcement was how much each side — the SEC and ESPN — owned of the network. The Wall Street Journal reported Thursday night that ESPN owned all of it, and Alden explained the benefits and risks of owning the network from the conference’s point of view.
“By owning, you have opportunity for more extended control over content and scheduling and you have a chance to generate more revenue,” Alden said. “But the risks associated with that can be significant, and I think they’re finding that out in the Pac-12 right now. For us, that risk associated with you having to be the direct connect with cable carriers and downsides of that if you can’t make that (work) can be significant.”
• Alden said Missouri currently owns the rights to “most” of its past games, which means the SEC Network should be able to show those games.
• Alden said the SEC and CBS — the league’s other TV partner — also renegotiated its deal, but the terms and length of the agreement (which runs through 2024) did not change. The SEC was, however, able to get rid of CBS’s exclusive Saturday window, which will allow the SEC Network to broadcast league games at the same time as the SEC game of the week on CBS.
• Alden said the creation of the SEC Network will bring an end to pay-per-view games in 2014. In the meantime, he mentioned that the Tigers’ home game against Murray State on Aug. 31 may be broadcast on pay-per-view.

Read more here: http://www.kansascity.com/2013/05/03...#storylink=cpy
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