Quote:
Originally Posted by DaneMcCloud
The Phantom Menace made more than $102 million at the box office and it's pure profit for the studio, Lucasfilm and the movie theater chains.
There will be more that follow this model, as there is another generation of kids that haven't seen these movies in a theater before.
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Does anyone really want to see it again? See
that again? How many 40 yr old Star Wars fans are going to want to take their kids to see "The Phantom Menace" in the theaters?