Which Is The Best Logo?

[Rain Man]

Hello everyone,

I come to you humbly to ask your opinion. As you'll recall, I approached you a while back asking about potential names for a company. Talisman suggested "Sandbox Simulations", which stuck.

We are now designing a logo for the company, and I was wondering if you could offer your opinions up about the 12 finalists we have.

Here's the description of the company:

Overview


Sandbox Simulations is a new venture that will provide high-quality simulations to a variety of clients. Our clients will include:

Leisure – Strategic simulation games just for fun. (These are not shoot ‘em up games, but rather are strategy-based, deliberate, thoughtful games that generally will involve groups of players or head-to-head interaction.)

Education – Providing curriculum-based educational games targeted toward student learning and interaction.

Business – Providing simulations and scenario analyses to assist in business decision-making.

Simulations are essentially user-friendly models that allow the user to make decisions about some topic (running a business, fighting a war, running a sports team, investing in research, etc.) and observe the outcomes of those decisions. The software takes into account all of the complex variables and random luck that could affect the outcome, but does so without entangling the user in figuring out those variables. Simulations can be used for entertainment (most video games are simulation) or for serious endeavors.

The Sandbox Simulations name arose by the recognition that a sandbox is essentially a laboratory for simulation. One can build castles or sculptures or other creations from simple materials, then tear them down and start over again to build an entirely different creation. Our work will be similar in that we start with the basic elements of math and statistics and psychology and other fields, and construct an alternate reality simulation in a safe environment for experimentation.

Target audience


In descending order of priority:

Leisure game players who are not the usual teenage "shoot 'em up" game players, but rather thoughtful people (mostly adults) who like comparing wits with other thoughtful people.

Parents (particularly mothers) of home schooled children who want fun educational tools for their children as well as the opportunity for their child to interact with other home schooled children.

Businesses that need to examine complex scenarios and determine their best strategies.

Logo Requirements


Logo identity must appeal to all three target audiences, while expressing the core company product attributes and characteristics. Those characteristics are:

- High-quality development of simulations that take complex situations and processes, and present them in a simple and friendly manner.

- Intellectually stimulating products

- Products that accurately model the real world


See Posts 2 and 3 for the rest of the logos, por favor.

[Rain Man]

Next Four Logos

[|Zach|]

I guess I just have a different school of thought with a logo. I don't really believe the embodiment and mission of a company being in its logo. I think that is rarely conveyed. I think a unique and simple representation that can be effectively displayed across many usages is the best choice.

Logo for website...envelopes...letterhead...shirts. Something clean. Distinct. Simple.

Like I said just IMO but when you see logos of big effective companies they are simply not that intricate for a reason.

[Rain Man]

Final Set of Three Logos

[Baby Lee]

Originally Posted by Rain Man

Final Set of Three Logos

I like the idea of the castle, but it should look more like a sand creation, like mostly pail shaped with the lugs cutout around the parapet.

[listopencil]

A navy blue circle with a rich yellow stylized "L" that extends slightly beyond the circle and resembles a check mark. Animated, the logo starts off with a high speed counterclockwise rotation that gradually slows to a stop. As it stops, "Sandbox" appears over and "Simulation" appears under the circle, also in rich yellow.

[Rain Man]

Originally Posted by listopencil

A navy blue circle with a rich yellow stylized "L" that extends slightly beyond the circle and resembles a check mark. Animated, the logo starts off with a high speed counterclockwise rotation that gradually slows to a stop. As it stops, "Sandbox" appears over and "Simulation" appears under the circle, also in rich yellow.

Can you mock that up for me? Thanks in advance.

[listopencil]

Originally Posted by Rain Man

Can you mock that up for me? Thanks in advance.

Nope.

[listopencil]

If you'd like, that can fade as a lightly detailed silhouette of a sandbox blows up and fades in from behind the logo.

[Hammock Parties]

I like #2 the best. I don't like any of the logos with black backgrounds.

[Hammock Parties]

#5 isn't bad but the woodgrain background is out of place

[Rain Man]

Originally Posted by Red 5

#5 isn't bad but the woodgrain background is out of place

Yeah, I tend to agree. They did a nice job on it, but I thought it was kind of 70s with the paneling.

[listopencil]

Either that or a hot chick in an Ocotoberfest costume smoking a cigar, holding a (unlit) stick of dynamite in her left hand and making a peace sign with her right hand.

[listopencil]

One of these girls might work.

[Rain Man]

Originally Posted by listopencil

One of these girls might work.

Can you give me a mockup? I have a real weakness for those German outfits.