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Old 08-18-2007, 01:29 AM   Topic Starter
Rain Man Rain Man is offline
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Does this commercial make anyone else laugh?

There's a commercial on now for a new medical pill. It's called Aciphex. They talk a lot about Aciphex, and then they talk about the side effects and other features of Aciphex.

Aciphex. Say it fast. How did that name get through the focus groups? It sounds more like a side effect than a treatment.
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Old 08-18-2007, 01:41 AM   #2
Bob Dole Bob Dole is offline
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Did they hire Corona Research to do the market research or something?
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Old 08-18-2007, 09:06 PM   #3
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Seriously, think about it. Throughout a ten-year cycle of development and testing, no one noticed that name?

Pharmacist: May I help you?

Customer: Do you have Aciphex?

Pharmacist: Only after I eat Mexican.




Doctor: I think you need some Aciphex.

Patient: But I have a tattoo there already.
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Old 08-18-2007, 10:52 PM   #4
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Quote:
Originally Posted by Rain Man
Seriously, think about it. Throughout a ten-year cycle of development and testing, no one noticed that name?

Pharmacist: May I help you?

Customer: Do you have Aciphex?

Pharmacist: Only after I eat Mexican.




Doctor: I think you need some Aciphex.

Patient: But I have a tattoo there already.

Sometimes you are one strange dude Rain Man.
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Old 08-19-2007, 12:36 PM   #5
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Quote:
Originally Posted by Rain Man
Seriously, think about it. Throughout a ten-year cycle of development and testing, no one noticed that name?

Pharmacist: May I help you?

Customer: Do you have Aciphex?

Pharmacist: Only after I eat Mexican.




Doctor: I think you need some Aciphex.

Patient: But I have a tattoo there already.


In two minutes, Rainman has just written a better commercial than them.
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Old 08-19-2007, 01:30 PM   #6
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Vinnie Vincent used to run his Jackson through an Aciphex, then into a Marshall JCM head. Yeah, when I think of the Vinnie Vincent Invasion, I totally think of Aciphex.
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Old 08-18-2007, 11:07 PM   #7
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Announcer: The side effects of Aciphex may include flatulence, diarrhea, or other aciphex.
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Old 08-19-2007, 06:05 AM   #8
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On a more serious note, WTF is with us that we think we require a pill for every damned thing in the world? How many friggin' drugs do you people take?
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Old 08-19-2007, 06:40 AM   #9
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So I take it that the "A" is short?...Ass-effects...because when I read it the first 20 times I gave it a long "A".... and Ace-effects meant nothing to me.

An initial pronounciation key may have saved the humor for me.
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Old 08-19-2007, 06:54 AM   #10
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Quote:
Originally Posted by Simplex3
On a more serious note, WTF is with us that we think we require a pill for every damned thing in the world? How many friggin' drugs do you people take?
BY GOD BACK IN MY DAY IF YOU HAD AN UPSET STOMACH YOU JUST CUT OFF A FINGER TO TAKE YOUR MIND OFF IT
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Old 04-30-2008, 11:28 AM   #11
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Originally Posted by Ultra Peanut View Post
BY GOD BACK IN MY DAY IF YOU HAD AN UPSET STOMACH YOU JUST CUT OFF A FINGER TO TAKE YOUR MIND OFF IT
Fingers is PEOPLE!!!
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Old 07-07-2012, 12:56 PM   #12
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Quote:
Originally Posted by Ultra Peanut View Post
BY GOD BACK IN MY DAY IF YOU HAD AN UPSET STOMACH YOU JUST CUT OFF A FINGER TO TAKE YOUR MIND OFF IT
This is such an amazing post in retrospect.
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Old 04-30-2008, 08:51 AM   #13
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Originally Posted by Simplex3 View Post
On a more serious note, WTF is with us that we think we require a pill for every damned thing in the world? How many friggin' drugs do you people take?
yeah I was a mess till they found a pill for restless ear symdrome...thank gawd I don't have to listen to my partner anymore
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Old 04-30-2008, 09:28 AM   #14
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I picked up on this the first time I saw it and mentioned it to the wife. Very funny.

The name has to be a deliberate marketing strategy - I guess the fact that we're talking about it bears that out.
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Old 04-30-2008, 10:08 AM   #15
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Quote:
Originally Posted by Simplex3 View Post
On a more serious note, WTF is with us that we think we require a pill for every damned thing in the world? How many friggin' drugs do you people take?
I know I touched on this in a previous post, but I thought I might expand a little on it.

Believe me when I say that if it weren't for these types of pills - PPIs (proton pump inhibitors) - I would be in pain all of the time. I would also have to seriously and extremely limit my diet. I used to go through Tums like they were candy. Those worked a little bit but nowhere close to stopping the pain of acid reflux. Then they came out in about the mid 90s with medicines like Pepcid AC and Tagament. Those worked better than Tums or Rolaids, but still didn't completely stop the effects of acid reflux.

I finally visited the doctor several years ago about my problem. His initial diagnosis was that I have acid reflux disease. After seeing a gastrointestinal specialist, they had me come in to have the scope down my throat to get a look at my esophagus and get a biopsy. That verified that I do, in fact, have acid reflux disease (or GERD -Gastroesophageal Reflux Disease - if you prefer the technical term).

My condition was rated a 5 on a scale of 1-10. Knowing how much pain and suffering I went through, I can't imagine how some folks even lived with this condition if they were higher on that scale. It is wonderful to be able to take a pill once a day and not have to worry about it any longer. Yes, it is expensive (I am lucky that my insurance covers about 70% of the cost), but well worth it. Believe me when I say that I have never been one to think all kinds of medications are necessary. But this particular one is a lifesaver.

Edit: Also, they say there is a small percentage of people that have this disease that can contract Barret's esophagus (cancer of the esophagus) if left untreated.
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Last edited by Lzen; 04-30-2008 at 10:14 AM.. Reason: added info
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