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Old 02-04-2013, 05:07 PM   Topic Starter
Buehler445 Buehler445 is offline
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How much money did CBS lose on their own ads?

How much money did CBS lose promoting their own crap shows that everybody knows about? I would argue that they don't pick up any viewership based on their stupid ass super bowl promos. But yet, they took up paying spots with that crap.

Maybe they didn't have enough commercials to fill the spots. Still, if that were the case, I would still postulate that if they lowered the rates and took more commercials in, they'd make a ****load more money than the potential increased viewership of their cruddy shows that everybody knows about anyway.

So what say you? How much revenue would they gain by toning down their self-ads?

DaFace....This one is for you buddy.
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Old 02-04-2013, 05:38 PM   #2
cosmo20002 cosmo20002 is offline
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Originally Posted by Buehler445 View Post
How much money did CBS lose promoting their own crap shows that everybody knows about? I would argue that they don't pick up any viewership based on their stupid ass super bowl promos. But yet, they took up paying spots with that crap.

Maybe they didn't have enough commercials to fill the spots. Still, if that were the case, I would still postulate that if they lowered the rates and took more commercials in, they'd make a ****load more money than the potential increased viewership of their cruddy shows that everybody knows about anyway.

So what say you? How much revenue would they gain by toning down their self-ads?

DaFace....This one is for you buddy.
I imagine they know what they are doing when it comes to generating ad revenue.
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Old 02-04-2013, 05:39 PM   #3
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I imagine they know what they are doing when it comes to generating ad revenue.
Not only that, but I think CBS is the #1 channel for TV shows as far as viewership goes.

I'd say they know what they are doing.
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Old 02-04-2013, 05:40 PM   #4
houstonwhodat houstonwhodat is offline
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I don't think you understand how that works.

I used to work in TV and used to be a network switcher.

All commercial breaks, whether local or network or scheduled with promos at the end for a reason.

That way if they have to clip it because they are running late, etc. they won't have to clip a paying spot.

Any paying spot that gets clipped or goes wrong for some reason gets a makeup spot either that day or later. It's in the contract.

Next time you watch TV notice that a promo is always the last thing you see before they go back to the programming.

I'm sure they had no problem selling out their commercial spots, the Super Bowl is watched worldwide not just nationally.
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Old 02-04-2013, 06:18 PM   #5
Buehler445 Buehler445 is offline
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Originally Posted by houstonwhodat View Post
I don't think you understand how that works.

I used to work in TV and used to be a network switcher.

All commercial breaks, whether local or network or scheduled with promos at the end for a reason.

That way if they have to clip it because they are running late, etc. they won't have to clip a paying spot.

Any paying spot that gets clipped or goes wrong for some reason gets a makeup spot either that day or later. It's in the contract.

Next time you watch TV notice that a promo is always the last thing you see before they go back to the programming.

I'm sure they had no problem selling out their commercial spots, the Super Bowl is watched worldwide not just nationally.
Really? I don't think all the promos were right before the game started again. And my ****ing christ there were a shitload of them. You don't think there was any way to generate more revenue by replacing their ads?
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Old 02-04-2013, 06:26 PM   #6
chefsos chefsos is offline
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I noticed a lot of them, too. So, now I know CBS is America's most watched network!

It does strike me as the rough equivalent of sponsoring your own race car, though.
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Old 02-04-2013, 06:27 PM   #7
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I noticed a lot of them, too. So, now I know CBS is America's most watched network!

It does strike me as the rough equivalent of sponsoring your own race car, though.
There's probably some sort of system in place where the advertisers of the pimped shows pay to have them pimped during the Super Bowl.
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Old 02-04-2013, 06:38 PM   #8
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There's probably some sort of system in place where the advertisers of the pimped shows pay to have them pimped during the Super Bowl.
*nods slowly, as this seems to make sense*
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Old 02-04-2013, 06:41 PM   #9
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Really? I don't think all the promos were right before the game started again. And my ****ing christ there were a shitload of them. You don't think there was any way to generate more revenue by replacing their ads?
I actually wondered if there was any chance that the blackout actually impacted that. They didn't have any "real" ads to run, so they just started throwing out promos like crazy.
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Old 02-04-2013, 07:05 PM   #10
Buehler445 Buehler445 is offline
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I actually wondered if there was any chance that the blackout actually impacted that. They didn't have any "real" ads to run, so they just started throwing out promos like crazy.
My understanding is that they buy a timeslot eg. 1st Q timeout 1,2,3 etc. If it's stuck like that they'd have to do that. But even then, they were still running them later.
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Old 02-04-2013, 08:59 PM   #11
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Really? I don't think all the promos were right before the game started again. And my ****ing christ there were a shitload of them. You don't think there was any way to generate more revenue by replacing their ads?
Can't vouch for yesterday but generally speaking there is usually a promo before they go back to whatever program.

Hey CBS can do whatever they want there were 115,000,000 people watching yesterday.

What better way to promote their programs and gain more viewers thereby increasing their advertising revenue?
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Old 02-04-2013, 09:05 PM   #12
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Originally Posted by Buehler445 View Post
Really? I don't think all the promos were right before the game started again. And my ****ing christ there were a shitload of them. You don't think there was any way to generate more revenue by replacing their ads?
He isn't saying before the game started. He is saying that the ads always happen right as they are coming back from break. Something anyone that has a DVR uses as the marker that the show is coming back. I really don't see why you think its bad for CBS to use the biggest stage in TV to market its shows.
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Old 02-04-2013, 06:01 PM   #13
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There's no way to tell this seeing as it's tough to determine what amount of money the ads they ran for themselves will generate compared to what selling that ad space will generate.

That's the best non-answer I can give.
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Old 02-04-2013, 06:08 PM   #14
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Unlike Fox, most of the shows CBS plugs in games like this are actually watchable.
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Old 02-04-2013, 06:39 PM   #15
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Unlike Fox, most of the shows CBS plugs in games like this are actually watchable.
If you are an old person.
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