Chiefs Will a blackout work? - Mellinger - Page 7

11-15-2012, 01:34 PM

http://mellinger.kansascity.com/entr...ve-our-chiefs/

Quote:

If you are a Chiefs fan, you undoubtedly know about the grassroots fan movement that calls itself Save Our Chiefs. I’ve written about them a few times, players have been asked about them, and it’s been all over the internets.

But what we know about their reach is still fairly vague.

As I type this, their Twitter account has 68,811 followers but nobody can really be sure what that means. The number used to be well over 100,000 but the people who run it self-reported a bunch of spambots. There’s also the thought that whatever the number of real-life human beings are following on Twitter, the number who passionately support the message is smaller. In other words, there are Chiefs fans who don’t wish Scott Pioli to be fired who follow Save Our Chiefs on Twitter just to keep up with things.

The other way that Save Our Chiefs has created waves is in paying for banners to be flown over Arrowhead Stadium before games. They have another one scheduled for rush hour traffic tomorrow morning. But all it takes is one person with about $600 to get a banner flown, so again, it’s hard to know how many people are behind the message.

The point of all this is that we’re about to have our best indication yet of how many people are on Save Our Chiefs’ side.

That’s because the message is going from Twitter and message boards to something more tangible for Sunday’s game, for which the group is pushing a “blackout” — you know, everybody wear black like it’s a funeral.

So far, people inside the team’s offices can diminish Save Our Chiefs’ reach as a small but vocal minority, and there’s really nothing tangible that people could point to in response.

It’s true that if you have ANY fans angry enough to fly critical banners over games or start a movement like this that attracts more than a tiny handful of supporters you’ve got a problem, but it’s also true that none of us — not me, not you, not the people who run Save Our Chiefs — can have a real strong feeling of how many people are with this.

That changes, in large part, on Sunday. Because thousands of the Chiefs’ most passionate fans will be there in person, and many more than that will be watching on TV and there will be nowhere to hide.

If Clark Hunt looks out at his stadium and sees the same mix of red jerseys as usual, he can more confidently feel like the angry letters he receives come from a vocal minority.

If he sees a big number of people actually wearing black and treating the stadium as a church funeral, then that will be the most powerful message yet about fan disapproval.

We’ll find out in three days.

Read more here: http://mellinger.kansascity.com/entr.../#storylink=cp

I think he's right. There's no way the black shirt wearers make a dent in the red. I'm very concerned. pr_capone can't even find people to pass out fliers. Who is going to go out of their way to wear black? A couple thousand people isn't going to cut it. All the banners, interviews, and social media followers in the word won't send a message Sunday. This is where SOC comes up short.

**Bugeater** · 11-15-2012, 10:13 PM

Quote:

Originally Posted by DaFace

If there is violence over this, I would seriously consider whether I belong in this fan base. That would be unfathomably idiotic.

Your choice to be a fan.

**lewdog** · 11-15-2012, 10:15 PM

Quote:

Originally Posted by Bugeater

Your choice to be a fan.

Your choice to be a butteater.

11-15-2012, 10:22 PM

Quote:

Originally Posted by DaFace

If there is violence over this, I would seriously consider whether I belong in this fan base. That would be unfathomably idiotic.

There is a contingent which keeps talking about it. They're not threatening violence but it's almost like they're borderline promoting it. I'm not going to jail over stupid black shirts and this crappy team but I will defend myself very well if assaulted.

|Zach| · 11-15-2012, 10:26 PM

Quote:

Originally Posted by Cassel's Reckoning

This shouldn't be the end of the blackout movement, IMO.

When we get our asses kicked this weekend, push to black out the next two home games.

Diminishing returns.

|Zach| · 11-15-2012, 10:28 PM

Quote:

Originally Posted by BigRedChief

Has anyone on here ever taken a marketing class? Done any PR?

I pretty much hate every single post you make these days.

|Zach| · 11-15-2012, 10:31 PM

I am skeptical the needle can be moved that much more though through no fault of SOC's. There really isn't some deeper level of saturation this message can really make.

Deberg_1990 · 11-15-2012, 10:36 PM

Quote:

Originally Posted by Phobia

There is a contingent which keeps talking about it. They're not threatening violence but it's almost like they're borderline promoting it. I'm not going to jail over stupid black shirts and this crappy team but I will defend myself very well if assaulted.

Why is that? Where are these misperceptions about SOC coming from?

Brock · 11-15-2012, 10:51 PM

Quote:

Originally Posted by BigRedChief

Has anyone on here ever taken a marketing class? Done any PR?

Is this another topic you're an expert in?

|Zach| · 11-15-2012, 10:54 PM

Quote:

Originally Posted by Brock

Is this another topic you're an expert in?

11-16-2012, 12:32 AM

Quote:

Originally Posted by Deberg_1990

Why is that? Where are these misperceptions about SOC coming from?

There's a group of women affiliated with that Koolaid goofball. Most of the crap comes from that direction.

|Zach| · 11-16-2012, 12:34 AM

Quote:

Originally Posted by Phobia

There's a group of women affiliated with that Koolaid goofball. Most of the crap comes from that direction.

Clowns...the lot of them.

**007** · 11-16-2012, 12:54 AM

I sure hope there is a significant enough turnout for this on Sunday. Of course, it will be played down no matter how many of us there are.

Simply Red · 11-16-2012, 12:55 AM

Quote:

Originally Posted by Phobia

There is a contingent which keeps talking about it. They're not threatening violence but it's almost like they're borderline promoting it. I'm not going to jail over stupid black shirts and this crappy team but I will defend myself very well if assaulted.

Phil I've got your back champ.

AussieChiefsFan · 11-16-2012, 01:28 AM

Yea, this could really easily look like all hype with no effect afterwards. But none-the-less SOC has made an impact.

**BossChief** · 11-16-2012, 01:48 AM

Quote:

Originally Posted by Phobia

There's a group of women affiliated with that Koolaid goofball. Most of the crap comes from that direction.

truly ironic

11-15-2012, 10:31 PM	#96
\|Zach\| For The Glory Of The City Join Date: Sep 2002 Location: Kansas City Casino cash: $3066768	I am skeptical the needle can be moved that much more though through no fault of SOC's. There really isn't some deeper level of saturation this message can really make.
Posts: 54,729

11-16-2012, 12:54 AM	#102
007 Shaken. Not stirred. Join Date: Sep 2002 Location: London Casino cash: $12170126 VARSITY	I sure hope there is a significant enough turnout for this on Sunday. Of course, it will be played down no matter how many of us there are. __________________ My dear girl, there are some things that just aren’t done. Such as, drinking Dom Perignon ’53 above the temperature of 38 degrees Fahrenheit. That’s just as bad as listening to the Beatles without earmuffs.
Posts: 65,734

11-16-2012, 01:28 AM	#104
AussieChiefsFan MVP Join Date: Mar 2012 Location: Sydney, Australia Casino cash: $5688501	Yea, this could really easily look like all hype with no effect afterwards. But none-the-less SOC has made an impact.
Posts: 13,760