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Old 09-02-2013, 06:24 AM  
BigRichard BigRichard is offline
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Dunkin’ Donuts Ad in Thailand Causes Uproar

I was really hoping I was reading this from The Onion or something because JFC we have a bunch of dumb ****s here in the US. It's an ad for charcoal donuts you dipshits. It is also in Thailand you dumb mother****ers. I guess if you look for racism in everything you will find it.

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A new ad from Dunkin’ Donuts’ Thai division has the American pastry-maker on the defensive and critics in America crying racism.

The Los Angeles Times and the Associated Press report that Dunkin’ Donuts Thailand recently released an advertisement for the company’s “Charcoal Donut,” which displays a young woman wearing pink lipstick and complete blackface makeup. The woman is holding up a partially eaten chocolate donut next to text that reads: “Break every rule of deliciousness.”

In America, the marketing campaign immediately drew outrage from both human rights organizations and average citizens. “WOW Racist @DunkinDonuts campaign,” wrote one twitter user. ”What is wrong with people.” Representatives from Human Rights Watch were equally critical. Phil Robertson, deputy Asia director for the group, called the ad offensive and demanded that Dunkin’ Donuts apologize.

“It’s both bizarre and racist that Dunkin’ Donuts thinks that it must color a woman’s skin black and accentuate her lips with bright pink lipstick to sell a chocolate doughnut,” Phil Robertson told the AP. “Dunkin’ Donuts should immediately withdraw this ad, publicly apologize to those it’s offended and ensure this never happens again.”

The American headquarters of Dunkin’ Donuts has taken Robertson’s request to heart. The company responded to the scandal through its official twitter account, stating:

However, at least in the campaign’s intended market, the ad appears to be a smash hit. Nadim Salhani, CEO of Dunkin’ Donuts Thailand told the AP that donut sales have gone up 50% since the ad launched — an increase he credits to interest in the company’s new marketing. The CEO was also unapologetic, insisting that criticism of the ad was merely ”paranoid American thinking. ”I’m sorry,” said Salhani, “but this is a marketing campaign, and it’s working very well for us.”

“Charcoal Donut” is certainly not the first Thai ad to be called racist. The country has been home to a brand of mops called “Black Man,” featuring the titular character in a tuxedo as its logo. Another Thai product — a skin whitening cream — advertises that lighter skinned people are more attractive to employers, and a black herbal toothpaste maker has run television commercials with the tagline “Appearance can be deceiving.” Another ad by the same company stated, “It’s black, but it’s good.”

The cultural insensitivity extends even beyond race. In July, students at Chulalongkorn University apologized for a banner that placed Adolf Hitler in between superheroes like Batman and Captain America. The schools dean removed the banner, explaining that ”Hitler was supposed to serve as a conceptual paradox to the superheroes.” Hitler was also prominently featured on a billboard for one of the nation’s wax museums.

Despite these examples, Human Rights Watch reports that offensive advertising in Thailand is in a gradual decline. As Robertson told the Los Angeles Times, this donut ad is a relic of an earlier era. The broad trend has been to move away from this kind of racist type advertising,” explained Robertson. “Unfortunately, this advertisement seems to be a bit of a throwback.”



Read more: http://newsfeed.time.com/2013/08/31/...#ixzz2djizQU4r
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Old 09-02-2013, 07:54 PM   #31
CrazyPhuD CrazyPhuD is offline
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Is it wrong that I want to eat that doughnut and have sex with that woman?
at least it's not as bad as wanting to eat the woman and have sex with the doughnut.
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Old 09-02-2013, 07:55 PM   #32
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Hang on...
Is the donut made of charcoal? Or is it just so black they call it charcoal? I need to know the answers to this far more than I need to know if some Chinamen (thanks Hamas Jenkins) are using 1820s style caricature.
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Old 09-02-2013, 10:46 PM   #33
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it seems like the real marketing faux pas here is naming your food product after a lump of burnt coal.
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Old 09-02-2013, 10:53 PM   #34
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it seems like the real marketing faux pas here is naming your food product after a lump of burnt coal.
Well, technically it's burnt wood...

Interesting process actually..

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Old 09-02-2013, 11:11 PM   #35
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at least it's not as bad as wanting to eat the woman and have sex with the doughnut.
Hmm. That's not off the table.
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Old 09-02-2013, 11:33 PM   #36
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Not offended. The only people stirring the pot are the right wingers pissing and moaning and complaining about people moaning and complaining. In fact, the vast majority of these threads are created by right wingers..
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Old 09-03-2013, 08:05 AM   #37
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Old 09-04-2013, 12:59 PM   #38
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