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06-04-2013, 11:18 AM | |
Andy Reid Supporter
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Cancer Center rebrands chemotherapy as "Superformula"
Children’s Cancer Center Rebrands Chemotherapy As “Superformula”
They also redesigned the cancer ward to look like a Super Friends Hall of Justice. An amazing idea. posted on June 1, 2013 at 2:54pm EDT copyranter BuzzFeed Staff Share4KTweet603EmailPin it NEW React with an animated GIF! React The A.C.Camargo Cancer Center in São Paulo, is a client of the Brazilian office of worldwide ad agency JWT. Warner Bros. is also a client of JWT. Out of these business arrangements, a truly inspiring idea was created. From the ad agency press note: Covers for intravenous bags were constructed based on characters from the Justice League, creating…a child-friendly version of the treatment. Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. (The) experience went far beyond the covers by also providing a new look to the entire Children’s Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes. JWT even worked with Warner Bros. to produce a special series of comic books in which the Batman, Superman, Wonder Woman and the Green Lantern go through experiences similar to those of kids with cancer, and recover their strength, thanks to the Superformula. As any good cancer doctor will tell you, the most important step in fighting the disease is believing in a cure. This three-way collaboration is one of the best branding ideas I’ve ever seen. See the video below. Share On Facebook Tweet More ▾ http://www.buzzfeed.com/copyranter/c...y-superformula |
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06-05-2013, 04:51 AM | #31 | |
MVP
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So what is your plan if you get cancer? Just let it be and hope for the best? Natural remedy? Give me an example of a natural remedy you would be interested in. Please don't say Rick Simpson oil. |
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06-05-2013, 05:43 AM | #32 | |
Bring it on Ahab!
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It's a cause of death as often as it is a cure. It's not a good option. It's the only option. Except for the guy I knew with stage II lung cancer. He just ignored it and it went away. Probably not the best method for treating cancer. |
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06-05-2013, 05:58 AM | #33 | |||
Mindful Taoist German
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2) There's more I dislike about how we treat cancer than what I like. All the more reason to applaud when new ideas and approaches are tried...
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06-05-2013, 06:37 AM | #34 | |
Everybody Lies.
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06-05-2013, 06:49 AM | #35 |
Don't Be A Dick
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06-05-2013, 07:26 AM | #36 | |
GBM 8-12-15
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However, both of my grandmothers had breast cancer and my 2 oldest friends mothers died of cancer. I'm aware of the fact that chemo sucks, but my point is that it's supposed to remove the cancer. So, doing just as much damage as cancer seems to be an incorrect statement. Yes, I'm also aware that there are complications from chemo. |
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06-05-2013, 07:29 AM | #37 | |
Don't Be A Dick
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Yes, it has saved many lives, but it is torture. |
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