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Old 04-18-2013, 02:56 AM  
007 007 is offline
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Budweiser introduces bowtie-shaped can.
Budweiser Dresses Up Its Can With a Bow Tie
By Tom Rotunno | CNBC – 18 hours ago

Budweiser introduces bowtie-shaped can.

Budweiser is turning to modern technology to emphasize a piece of its past.
The company is unveiling a bow tie shaped can that will mirror the brand's longtime bow tie logo. The can will be available in eight-packs nationwide beginning May 6 and is the result of several years of technological advancements and investments at the breweries can-making facility in Newburgh, N.Y.

"We explored various shapes that would be distinguishable in the marketplace but also viable from an engineering standpoint," said Pat McGauley, vice president of innovation for Anheuser-Busch. "Aluminum can be stretched only about 10 percent without fracturing, which requires that the angles of the bow tie be very precise."

Budweiser officials say creating the can requires a 16-step process-10 steps to form the bottom part of the can and the rest to form the top.
While the new design is the result of technological innovation, it is ultimately the result of consumer research.

"This can is certainly a conversation starter: eye-catching, easy to grip, trendy and according to our research very appealing to young adults" McGauley said.

Consumers will be giving up about an ounce of beer to get that conversation started. The new can holds 11.3 ounces rather than the standard 12 ounces. The bow tie can is not replacing the traditional 12 ounce can and will be available only in the United States.

The Budweiser bow tie first appeared in national advertisements in 1956. The brewery says the bow tie look was introduced when too many consumers were using the term "Bud" when ordering the beer in a bar. So the company added the double triangles to emphasize the full Budweiser name.
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Old 04-18-2013, 09:47 AM   #31
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“Hey, what’s a gimmick we can use to sell 8 cans with 11oz for the same price as 12 cans with 12oz?”
Ding!
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Old 04-18-2013, 09:49 AM   #32
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I used to love Michelob bottles. great ice-cold beer on a summer day fishing or hanging out.
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Old 04-18-2013, 09:52 AM   #33
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ITT: A bunch of fat, bald guys with goatees acting like their palates are too refined to drink a Budweiser.
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Old 04-18-2013, 09:53 AM   #34
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I used to love Michelob bottles. great ice-cold beer on a summer day fishing or hanging out.
Or just hanging out fishing
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Old 04-18-2013, 09:54 AM   #35
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Holy crap, Busch is bad enough on its own - I don't even want to think about how bad Busch Light must be.
A step above the staple:
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Old 04-18-2013, 09:57 AM   #36
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But... but...... how will I know when it's cold enough to drink?
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Old 04-18-2013, 09:59 AM   #37
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"here you go Tom; here' sthat Coors light you wanted"

"WAIT! Stop before you toss it and make sure you can see the blue mountains"!

"Whew...thanks for the reminder; close call. (looks at the can). Ok, we're good to go"
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Old 04-18-2013, 10:08 AM   #38
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And the purpose for this is???????????????????
Less beer per can.
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Old 04-18-2013, 12:00 PM   #39
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With new can shapes, and with the cold-sensing stuff in those blue mountains, I wonder if they could make a can shaped like a woman in a bikini, and you know it's cold enough when she nips out. Because I think that would be a big seller.
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Old 04-18-2013, 12:02 PM   #40
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With new can shapes, and with the cold-sensing stuff in those blue mountains, I wonder if they could make a can shaped like a woman in a bikini, and you know it's cold enough when she nips out. Because I think that would be a big seller.
Marketing guy throws out obvious comment about the obvious and likely gets flamed for completely bizarre reasons...
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Old 04-18-2013, 12:06 PM   #41
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I wonder how much money I've saved by hating beer.
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Old 04-18-2013, 12:09 PM   #42
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ITT: A bunch of fat, bald guys with goatees acting like their palates are too refined to drink a Budweiser.
Sorry dude, my BMI is right on point, no goatee, and yet I still think that Budweiser/Miller/Coors is not good. Though to be fair, I'll drink it if it's free.
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Old 04-18-2013, 12:25 PM   #43
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The only AB product I'll still drink is Michelob, and that's only if the bar in question doesn't have a good wheat beer.

But I sure as hell won't be drinking any out of one of those stupid ass cans.
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They even sell Michelob anymore?
Michelob is still sold, but only in bottles. AB-InBev recently discontinued all draft production of Michelob.
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Old 04-18-2013, 12:33 PM   #44
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I never drank a lot of Michelob, but remember it wasn't bad.

On my 21st bday I stopped at the store & got a 6 pack of Michelob Dark bottles & some steaks for dinner. The bitch checkout lady never carded me.
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Old 04-18-2013, 12:36 PM   #45
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"here you go Tom; here' sthat Coors light you wanted"

"WAIT! Stop before you toss it and make sure you can see the blue mountains"!

"Whew...thanks for the reminder; close call. (looks at the can). Ok, we're good to go"
I have a Coors Light can in my beer fridge that's been in there since they started making those stupid things. I stole it from a friend of mine and leave it in there as my 'thermostat'.

Thank God that can is in there, otherwise I would have no idea if my beer was cold.
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