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Old 05-19-2017, 02:21 PM  
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McDonalds pulls "dead dad" ad





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Fast food marketers have a pretty firm grasp on the attention span of children and, like it or not, have been pretty successful at targeting kids and getting them to eat burgers, fries, and chicken nuggets.

But for all of that sly and sneaky marketing, McDonald's is now dealing with the fallout from a very tone-deaf ad that was meant to be sentimental, but fell flat, if not downright offensive. What, thinking about the death of your parents doesn't make you crave burgers?

McDonald's eventually pulled the commercial, telling the BBC that they had no intention of being "offensive" and that they were just trying to "highlight the role McDonald's has played in our customers' everyday livesóboth in good and difficult times."

It's not like the commercial ends with a young boy crying over his father's grave as tears fall into his milkshake, but McDonald's attempt to create emotionally driven content about a dead father ultimately leaves us feeling as confused as the kid in the ad.
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Old 05-19-2017, 07:03 PM   #16
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Quote:
Originally Posted by DaNewGuy View Post
Damn that kid sucks at soccer
seems to me the kid sucks at everything.
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Old 05-19-2017, 07:06 PM   #17
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Originally Posted by trd84 View Post
what was wrong with it? a kid that didn't know his dad trying to find out what he liked. don't see anything offensive here.
I'm outraged because it's clearly not his dad. His mom lied to him. His real dad is probably in prison or something.
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Old 05-19-2017, 07:06 PM   #18
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I don't see cause for alarm but the ad was pretty stupid.
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Old 05-19-2017, 07:24 PM   #19
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Originally Posted by DaNewGuy View Post
Damn that kid sucks at soccer
The only thing offensive about this ad was the kid calling soccer "football".
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Old 05-19-2017, 07:30 PM   #20
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Quote:
Originally Posted by Rain Man View Post
I'm outraged because it's clearly not his dad. His mom lied to him. His real dad is probably in prison or something.

That was my thought when the mom was saying the kid was nothing like his dad.



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Old 05-19-2017, 07:34 PM   #21
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Old 05-19-2017, 07:34 PM   #22
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the ad never specifies that the dad is dead. I watched this ad before I saw this post. When I heard the ladies description of the dad, I just assumed that the dad was gay and left so he could be happy
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Old 05-19-2017, 09:11 PM   #23
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Originally Posted by Fishpicker View Post
the ad never specifies that the dad is dead. I watched this ad before I saw this post. When I heard the ladies description of the dad, I just assumed that the dad was gay and left so he could be happy
I could see a scenario where the dad left after he watched the kid try to kick a soccer ball. Even if you were a great father, that would be hard to handle.
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Old 05-19-2017, 09:12 PM   #24
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they should have filmed a follow up commercial where the dad comes back and they eat mcdonalds together
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Old 05-19-2017, 09:19 PM   #25
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Originally Posted by Hammock Parties View Post
they should have filmed a follow up commercial where the dad comes back and they eat mcdonalds together
Do you think that maybe the absence of a father is why he can't kick a soccer ball? Maybe that's not a genetic thing, but rather an environmental factor. His mom didn't look like the type who would teach him to kick. I'm not sure if she's teaching him how to pick up girls, either.

And what is the kid saying at 0:57? It's right before the part about picking up girls. It sounds like he's saying, "He liked tits, though", which fits perfect in context, but I doubt that's what he's saying.
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Old 05-19-2017, 09:49 PM   #26
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And what is the kid saying at 0:57? It's right before the part about picking up girls. It sounds like he's saying, "He liked tits, though", which fits perfect in context, but I doubt that's what he's saying.
He liked techno?

thus I assumed gay
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Old 05-19-2017, 10:12 PM   #27
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The real issue is clearly the mom ****ed the postman and got knocked up, that kid is not at all like the father.
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Old 05-20-2017, 11:12 AM   #28
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That mom is a LYING BITCH!!

Boycott McDonalds!
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Old 05-20-2017, 11:23 AM   #29
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Interesting they make the ad for overseas...I don't know why, but it's interesting. When I think McDonalds, I think 'murica, not the bloody Brits...
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Old 05-20-2017, 11:35 AM   #30
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