Computers Ok I have a weird one for you guys... - Page 3

**AustinChief** · 09-14-2012, 11:28 PM

So, a buddy of mine in Austin has a promotions/marketing firm and just recently aquired a new account. This new account wants a pretty much complete makeover of what they are doing and he is asking me to help him out. Now, this is not exactly in my wheelhouse but I figure it may be worth giving it a shot. After looking at their business I have determined there are some HUGE opportunities to totally rework how they engage with customers. I also have looked at 20+ sites of businesses in the same arena and they ALL have absolutely awful marketing and don't utilize technology in any useful way whatsoever...

Now here is the kicker... the business... SUGAR'S UPTOWN CABARET!

Here is their current website http://www.sugarsperfect.com/sa/ which is just awful. (I won't really be doing anything with it, just wanted to show you what the place is)

OK, so I was hoping to use this thread to bounce some crazy ideas of you guys and see what you think is crazy and what is good. I'll post more in a sec.

**AustinChief** · 09-15-2012, 01:19 AM

Quote:

Originally Posted by Rain Man

Cool. That would work. I was worried that if you only have two or three dancers it would look lame. 10 to 15 would be fine.

OH I get ya... yeah they have multiple stages and what not. I could see a Tuesday afternoon being as small as 5-10 but really I don't have a clue. Yet another thing we need to RESEARCH!

**Rain Man** · 09-15-2012, 01:22 AM

Conceivably the messaging system could have a password that the stripper only gives out on site. However, that relies on two things: the customer not putting the password out on the internet for the leering masses, and the coked-up stripper being able to remember the password. If the first thing happens, you'd have to reset the password and shut out everyone.

Or maybe she has cards to pass out that each have a unique and pre-approved password. That way she doesn't have to remember, and if some greasy customer gives out his password and a bunch of cretins stop using it, you just shut off access for that password.

**pr_capone** · 09-15-2012, 01:24 AM

Quote:

Originally Posted by Rain Man

AC, my concern with your microsite concept is that I bet the dancers would get deluged with leering people 500 miles away who just want a free chat with a stripper. How could they separate out a real potential visitor from one of the 8 million pervs who have no intention of ever visiting the club?

I don't think that it would be a huge problem. The page will be marketed locally only so the chances of the page grabbing national/international attention causing said problem would likely be miniscule.

IF the phase 2 of the page would include webcam services... then the deluge of peepers 500 miles away would be a benefit and not a detraction.

Quote:

Plus, I don't think any stripper is going to be updating news on her site. I think you have to make that part static.

You would be surprised. Take a stroll over to myfreecams.com and you will see a bunch of strippers, most if not all update their page regularly. In this setting, they would only be taking money out of their own, erm... thongs, if they didn't. Massive incentive. From there, people could even purchase "tokens" that they could tip said stripper to gain favor. Tying the login to a monetary source (to verify age or some bullshit) would discourage people from sharing logins.

**AustinChief** · 09-15-2012, 01:25 AM

Quote:

Originally Posted by Rain Man

AC, my concern with your microsite concept is that I bet the dancers would get deluged with leering people 500 miles away who just want a free chat with a stripper. How could they separate out a real potential visitor from one of the 8 million pervs who have no intention of ever visiting the club?

Plus, I don't think any stripper is going to be updating news on her site. I think you have to make that part static.

VERY good points. Let me address them in reverse.

By "news" I really meant "recent public updates". Basically they can communicate publicly and privately one on one. The public general communication would go there. Similar to the Facebook WALL. I don't expect daily updates but something every few days would be reasonable for them.. it's up to them really. They have their own financial fate in their shaking little hates.

I didn't think about the "vetting" process for customers. We'll need to work on that. One possibility is to require them to sign up using their "VIP" number.. which is free for this club, basically it's just a loyalty card system just like a restaurant uses. I really don't like adding a hurdle like that to the system though. One option is to allow anyone in and give them a simple one-click IGNORE option when/if they figure out a "customer' isn't worth the trouble.

**AustinChief** · 09-15-2012, 01:31 AM

Quote:

Originally Posted by pr_capone

I don't think that it would be a huge problem. The page will be marketed locally only so the chances of the page grabbing national/international attention causing said problem would likely be miniscule.

IF the phase 2 of the page would include webcam services... then the deluge of peepers 500 miles away would be a benefit and not a detraction.

yeah, this is my thinking. I think an IGNORE feature would solve this, at least starting out. I will need to have one anyone for stalkers and jerks.

Quote:

Originally Posted by pr_capone

You would be surprised. Take a stroll over to myfreecams.com and you will see a bunch of strippers, most if not all update their page regularly. In this setting, they would only be taking money out of their own, erm... thongs, if they didn't. Massive incentive.

Speaking of that site! this girl is a close personal friend of mine!
http://profiles.myfreecams.com/LacyLuck She had ineternet issues once, so I went over to fix her system and once it was done she had to test it and it was freakin hillarious. In a few seconds of logging in there were dozens of guys all asking who the guy was(me) and if I was there for a "show." BTW she is a total sweetheart, really smart and knows how to work the guys for cash! She is actually on board for giving input and testing on Phase 2 if we ever get there. She actually wants me to make a custom iPhone/Android app for her if I ever get time.

Sorry, that was somewhat off topic.

**pr_capone** · 09-15-2012, 01:42 AM

I realize you said you weren't messing too much with the site itself but something else that could happen would be that anyone could access the page, register, and set notifications. Those with a VIP card, get additional access to say... softcore photos or even JO encouragement audio clips featuring their favorite girl.

dmahurin · 09-15-2012, 01:45 AM

For the mobile app could you have it set up to show each girl and have a link to a blog that is set up for each one. She could update the blog when she gets to work and let people know her schedule that way. It seems like that would be simpler. Just have the girls name and picture that links to the blog. Users could respond and interact via the blog which would keep them from having to go to the site or having to use text or email. No "paper trail" that way.

**AustinChief** · 09-15-2012, 01:48 AM

Quote:

Originally Posted by pr_capone

I realize you said you weren't messing too much with the site itself but something else that could happen would be that anyone could access the page, register, and set notifications. Those with a VIP card, get additional access to say... softcore photos or even JO encouragement audio clips featuring their favorite girl.

Great ideas! I think what I will do is create a full mobile site with a section for the microsites + a facebook tab + an app AND add a link on the website to a full web version of that same content as well. I do like the idea of VIP access... maybe even let them earn points to unlock pics and goodies. Great idea actually. They really want to push the VIP card which earns points based on booze/food purchases where the club makes it real money. The only issue would be incentivizing the girls to add content there. We have to be careful because they are not employees and we can't blur that line too much.

**AustinChief** · 09-15-2012, 01:51 AM

Quote:

Originally Posted by dmahurin

For the mobile app could you have it set up to show each girl and have a link to a blog that is set up for each one. She could update the blog when she gets to work and let people know her schedule that way. It seems like that would be simpler. Just have the girls name and picture that links to the blog. Users could respond and interact via the blog which would keep them from having to go to the site or having to use text or email. No "paper trail" that way.

Sort of. It wouldn't be a blog per se.. it would have the same function but be a bit more specific in both layout and content. The mobile site/FB/text options are all just different ways to reach(or with texts receive) the same content. In theory, no one would use BOTH the mobile site and the phone app. In reality, the phone app would do it all... but just in case I want to have different methods to get to the info to cover any customer's needs.

Overall though, I think you are basically thinking the same way I am on this.

dmahurin · 09-15-2012, 01:53 AM

Quote:

Originally Posted by AustinChief

Great ideas! I think what I will do is create a full mobile site with a section for the microsites + a facebook tab + an app AND add a link on the website to a full web version of that same content as well. I do like the idea of VIP access... maybe even let them earn points to unlock pics and goodies. Great idea actually. They really want to push the VIP card which earns points based on booze/food purchases where the club makes it real money. The only issue would be incentivizing the girls to add content there. We have to be careful because they are not employees and we can't blur that line too much.

With the new online content, just have the "independent contractors" contract state that for online sales from there content they recieve x amount and the club receives y amount. They can increase x based on amount of content.

**AustinChief** · 09-15-2012, 01:56 AM

Quote:

Originally Posted by dmahurin

Wit the new online content, just have the "independent contractors" contract state that for online sales from there content they recieve x amount and the club receives y amount. They can increase x based on amount of content.

only problem is under phase 1.. there aren't any direct sales. The customer would "buy" access with points earned from buying booze/food from the bar over time. It would be a nightmare to try to reimburse girls from that money... not to mention probably a violation of some kind. I am thinking that many of the girls would just do it anyway to expand their customer base. Not sure though. I'll ask my buddy, I'm sure there is a way to compensate them. Maybe the ones who customers "spend" the most on get top site billing and preferential pick of what promo events they want to go on. (where they make damn good money without having to get nekkid)

**pr_capone** · 09-15-2012, 01:56 AM

Quote:

Originally Posted by AustinChief

Great ideas! I think what I will do is create a full mobile site with a section for the microsites + a facebook tab + an app AND add a link on the website to a full web version of that same content as well. I do like the idea of VIP access... maybe even let them earn points to unlock pics and goodies. Great idea actually. They really want to push the VIP card which earns points based on booze/food purchases where the club makes it real money. The only issue would be incentivizing the girls to add content there. We have to be careful because they are not employees and we can't blur that line too much.

The incentive is built in. The guys want to see them naked. The VIP could unlock access to, say, 2 sets of pics (10 or so pics per set), and all additional content is a split between the club and the girl.

For example... Stripper Bo Peep would do a minimum of 2 shoots that are unlockable via the website with the use of the VIP card. Have a button or a link called "Wanna see more?". From there, she can upload as many sets of pics, videos, audio that she wants... then charge for access to that additional content. Proceeds from that additional content is split between the girl and the club.

Not only will she make money by adding content herself, it would line the pockets of the club, AND it would likely increase demand because now that the guys have bough all the pics, vids, and audio... they are gonna want to have the real thing squirming in their laps.

**pr_capone** · 09-15-2012, 01:58 AM

PS, brain storming this is WAY more fun than sleeping... which is what I should be doing. lol

**AustinChief** · 09-15-2012, 02:00 AM

Quote:

Originally Posted by pr_capone

The incentive is built in. The guys want to see them naked. The VIP could unlock access to, say, 2 sets of pics (10 or so pics per set), and all additional content is a split between the club and the girl.

For example... Stripper Bo Peep would do a minimum of 2 shoots that are unlockable via the website with the use of the VIP card. Have a button or a link called "Wanna see more?". From there, she can upload as many sets of pics, videos, audio that she wants... then charge for access to that additional content. Proceeds from that additional content is split between the girl and the club.

Not only will she make money by adding content herself, it would line the pockets of the club, AND it would likely increase demand because now that the guys have bough all the pics, vids, and audio... they are gonna want to have the real thing squirming in their laps.

Oh I agree 100% for Phase 2 which would have an ecommerce variable to it. I am just talking Phase 1 which would be much more limited.

I think you are really onto something for phase 2 though. The key would be a "contract" making sure they still go to the club X number of times per month or some sort.

For phase 1 I think they could "buy" small things like pic sets but videos and more would be for phase 2.

dmahurin · 09-15-2012, 02:00 AM

Quote:

Originally Posted by pr_capone

The incentive is built in. The guys want to see them naked. The VIP could unlock access to, say, 2 sets of pics (10 or so pics per set), and all additional content is a split between the club and the girl.

For example... Stripper Bo Peep would do a minimum of 2 shoots that are unlockable via the website with the use of the VIP card. Have a button or a link called "Wanna see more?". From there, she can upload as many sets of pics, videos, audio that she wants... then charge for access to that additional content. Proceeds from that additional content is split between the girl and the club.

Not only will she make money by adding content herself, it would line the pockets of the club, AND it would likely increase demand because now that the guys have bough all the pics, vids, and audio... they are gonna want to have the real thing squirming in their laps.

That's a better articulated version of what I was getting at.

09-14-2012, 11:28 PM
AustinChief Administrator Join Date: Aug 2000 Location: Austin Casino cash: $2709112	Ok I have a weird one for you guys... So, a buddy of mine in Austin has a promotions/marketing firm and just recently aquired a new account. This new account wants a pretty much complete makeover of what they are doing and he is asking me to help him out. Now, this is not exactly in my wheelhouse but I figure it may be worth giving it a shot. After looking at their business I have determined there are some HUGE opportunities to totally rework how they engage with customers. I also have looked at 20+ sites of businesses in the same arena and they ALL have absolutely awful marketing and don't utilize technology in any useful way whatsoever... Now here is the kicker... the business... SUGAR'S UPTOWN CABARET! Here is their current website http://www.sugarsperfect.com/sa/ which is just awful. (I won't really be doing anything with it, just wanted to show you what the place is) OK, so I was hoping to use this thread to bounce some crazy ideas of you guys and see what you think is crazy and what is good. I'll post more in a sec.
Posts: 19,494

09-15-2012, 01:22 AM	#32
Rain Man NFL's #1 Ermines Fan Join Date: Jul 2001 Location: My house Casino cash: $3358491 VARSITY	Conceivably the messaging system could have a password that the stripper only gives out on site. However, that relies on two things: the customer not putting the password out on the internet for the leering masses, and the coked-up stripper being able to remember the password. If the first thing happens, you'd have to reset the password and shut out everyone. Or maybe she has cards to pass out that each have a unique and pre-approved password. That way she doesn't have to remember, and if some greasy customer gives out his password and a bunch of cretins stop using it, you just shut off access for that password. __________________ I'm putting random letters here as a celebration of free speech: xigrakgrah misorojeq rkemeseit.
Posts: 141,251

09-15-2012, 01:42 AM	#36
pr_capone ** SOC & ** YOU Join Date: Jan 2006 Location: Chiefs Hell Casino cash: $10018214	I realize you said you weren't messing too much with the site itself but something else that could happen would be that anyone could access the page, register, and set notifications. Those with a VIP card, get additional access to say... softcore photos or even JO encouragement audio clips featuring their favorite girl.
Posts: 19,884

09-15-2012, 01:58 AM	#43
pr_capone ** SOC & ** YOU Join Date: Jan 2006 Location: Chiefs Hell Casino cash: $10018214	PS, brain storming this is WAY more fun than sleeping... which is what I should be doing. lol
Posts: 19,884