Computers Ok I have a weird one for you guys... - Page 4

**AustinChief** · 09-14-2012, 11:28 PM

So, a buddy of mine in Austin has a promotions/marketing firm and just recently aquired a new account. This new account wants a pretty much complete makeover of what they are doing and he is asking me to help him out. Now, this is not exactly in my wheelhouse but I figure it may be worth giving it a shot. After looking at their business I have determined there are some HUGE opportunities to totally rework how they engage with customers. I also have looked at 20+ sites of businesses in the same arena and they ALL have absolutely awful marketing and don't utilize technology in any useful way whatsoever...

Now here is the kicker... the business... SUGAR'S UPTOWN CABARET!

Here is their current website http://www.sugarsperfect.com/sa/ which is just awful. (I won't really be doing anything with it, just wanted to show you what the place is)

OK, so I was hoping to use this thread to bounce some crazy ideas of you guys and see what you think is crazy and what is good. I'll post more in a sec.

**pr_capone** · 09-15-2012, 02:14 AM

Quote:

Originally Posted by AustinChief

Oh I agree 100% for Phase 2 which would have an ecommerce variable to it. I am just talking Phase 1 which would be much more limited.

I think you are really onto something for phase 2 though. The key would be a "contract" making sure they still go to the club X number of times per month or some sort.

For phase 1 I think they could "buy" small things like pic sets but videos and more would be for phase 2.

Ok, so focusing on Phase 1 only. There are 2 sets of pics per girl that are unlockable via VIP card only. If you have 10-15 girls with the typical turnover rates at these types of places, it should keep the VIP card in steady use. Since the only way to unlock them is with the card, it forces them to have to come in and spend money in order to get that extra content.

The incentive for the girls is still built in and add in the fact that they can manage their clientele way more effectively should mean they are going to make way more money. Guys want the girls so they come in to see them and get their cards recharged. They go home and tug to the pics making them want to see the real thing, they come back... wash, rinse, repeat. No contract needed... and really, who wants to be under contract with a strip club? lol

KChiefer · 09-15-2012, 02:16 AM

Doesn't a strip club sell itself???

**AustinChief** · 09-15-2012, 02:33 AM

Quote:

Originally Posted by pr_capone

Ok, so focusing on Phase 1 only. There are 2 sets of pics per girl that are unlockable via VIP card only. If you have 10-15 girls with the typical turnover rates at these types of places, it should keep the VIP card in steady use. Since the only way to unlock them is with the card, it forces them to have to come in and spend money in order to get that extra content.

The incentive for the girls is still built in and add in the fact that they can manage their clientele way more effectively should mean they are going to make way more money. Guys want the girls so they come in to see them and get their cards recharged. They go home and tug to the pics making them want to see the real thing, they come back... wash, rinse, repeat. No contract needed... and really, who wants to be under contract with a strip club? lol

Sweet! I like the way you think! I am going to mull these ideas over and start to work on the basic architecture. My thinking is to build out the mobile site and backend DB/code first then throw an APP on top of it and do the same for a FB tab. I'll get back to you when I have more details worked out. I have a conference call tomorrow to pitch the basic premise and think this will go over swimmingly. It certainly is something they've never seen before!

Now I need to figure out how to charge them! Yes yes barter system is tempting.

**AustinChief** · 09-15-2012, 02:34 AM

Quote:

Originally Posted by KChiefer

Doesn't a strip club sell itself???

Yes, but if they offer better tools for the dancers, they will be able to get the best ones and seriously increase their bottom line. Lot's of competition in the market and this would be a huge differentiator for them.

**Dave Lane** · 09-15-2012, 06:42 AM

Quote:

Originally Posted by Lumpy

No offense, but... your friend has a marketing firm and he doesn't know what to do to improve his client's image?

A new logo would be a good start. Plus, could they get a bigger "boob" picture for their thumbnail sized site?

I was just going to mention the boob shot needed to much larger. Preferably life sized.

With hard nipples

and 3D

and sensomatic touchable.

**Baby Lee** · 09-15-2012, 07:45 AM

Quote:

Originally Posted by AustinChief

Ok, so basically strip clubs advertise via the occasional billboard or radio spot, word of mouth and the web. Their web advertising in general is awful. They usually have a crappy website which has basic info and some pics or a tour of the building and maybe event info. SOMETIMES a few outdated pics of the girls. Almost no interaction at all. They also tend to have a Facebook page which is often outdated but even if it isn't there is no true interaction. At best they post events occasionally and their status updates are spammy promo pics that are the equivalent of their strip club DJ. "Come on out for $2 Tuesday! And now give it up for Greta on the MAIN STAGE..."

If you notice, none of what they are promoting has anything to do with their main product... THE GIRLS.

A strip club up here in St. Louis, bought a flatbed truck and put a plexiglass cage on the back. Girls danced on poles in bikinis while the truck drove around town. All sorts of ads giving the name of the place and its location plastered as well.

Didn't last long, lots of attention.

**Lumpy** · 09-15-2012, 08:25 AM

Quote:

Originally Posted by Dave Lane

I was just going to mention the boob shot needed to much larger. Preferably life sized.

With hard nipples

and 3D

and sensomatic touchable.

Profit!

**Lumpy** · 09-15-2012, 08:56 AM

I like the idea of the girls having their active status showing on the site, but the interaction w/ clients online part has me concerned. There are a lot of freaks in the world and the more interaction they have w/ them, the more likely they will get into a situation.

Consider this, some guy goes to the strip club and finds his "favorite", then he starts interacting w/ her online. Next thing you know, he starts stalking her, sends her gifts, etc. There should be a boundary. I understand that a lot goes on behind the scenes at strip clubs, ("special" arrangements for outside of the club), but that should be handled in the club, not online.

Maybe on their profile page they can have a "Rate My Dance", "Tell A Friend", and a guestbook or something. That little bit of "interaction" will keep their regulars interested. They could also have a short video introduction on their page. Just some ideas.

Traveller · 09-15-2012, 09:41 AM

Quote:

Originally Posted by AustinChief

I have done this in the past. What I do is add their carrier info to the db of users and then it sends based on that. It works ok, but is a bit of a pain. I may have to go that route in the end. I could use the phone app to directly send the messages but that violates my security model and exposes REAL phone numbers to the parties involved, so that's a no go.

In the end, I will just have to see if the demand for text notifications is there. I am guessing you are right and I will have to go this route.

Oh and thanks for providing the links now I don't have to look them up again!

Twilio provides an easy API for text messaging. No need to put the effort or money into building you'r own gateway. Messaging is cheap at .01 a message.

http://www.twilio.com/sms/pricing

big nasty kcnut · 09-15-2012, 10:43 AM

Here the thing i would have the strippers set up facebook account with their stage names and post it on the site and they could post when they will be on and the site your working on could have the time when the girls perform. plus post their facebook page so the customers could interact with themwithout giving out where they live or phone number.

-King- · 09-15-2012, 11:22 AM

I opened the site from my phone. Felt like I was motorboating those tits.
Posted via Mobile Device

-King- · 09-15-2012, 11:26 AM

Quote:

Originally Posted by big nasty kcnut

Here the thing i would have the strippers set up facebook account with their stage names and post it on the site and they could post when they will be on and the site your working on could have the time when the girls perform. plus post their facebook page so the customers could interact with themwithout giving out where they live or phone number.

Strippers generally don't like being advertised online. They want their stripper life as secret as possible.
Posted via Mobile Device

scho63 · 09-15-2012, 11:55 AM

First thing I see is a woman with an awful set of implants

**The Franchise** · 09-15-2012, 12:42 PM

Good Lord.....are they going to do anything with that website? Remake?

**Rausch** · 09-15-2012, 12:44 PM

Try POS terminals.

"I want JADE for a lapdance."

Dude: slides card, pays immediately, and then tips afterwards.

09-14-2012, 11:28 PM
AustinChief Administrator Join Date: Aug 2000 Location: Austin Casino cash: $2699112	Ok I have a weird one for you guys... So, a buddy of mine in Austin has a promotions/marketing firm and just recently aquired a new account. This new account wants a pretty much complete makeover of what they are doing and he is asking me to help him out. Now, this is not exactly in my wheelhouse but I figure it may be worth giving it a shot. After looking at their business I have determined there are some HUGE opportunities to totally rework how they engage with customers. I also have looked at 20+ sites of businesses in the same arena and they ALL have absolutely awful marketing and don't utilize technology in any useful way whatsoever... Now here is the kicker... the business... SUGAR'S UPTOWN CABARET! Here is their current website http://www.sugarsperfect.com/sa/ which is just awful. (I won't really be doing anything with it, just wanted to show you what the place is) OK, so I was hoping to use this thread to bounce some crazy ideas of you guys and see what you think is crazy and what is good. I'll post more in a sec.
Posts: 19,495

09-15-2012, 02:16 AM	#47
KChiefer Fantastic Planeteer Join Date: Oct 2006 Location: Champaign, IL Casino cash: $10006721	Doesn't a strip club sell itself???
Posts: 4,943

09-15-2012, 10:43 AM	#55
big nasty kcnut The pizza king of kansas Join Date: Sep 2001 Location: Somewhere in the u.s.a. Casino cash: $1650900	Here the thing i would have the strippers set up facebook account with their stage names and post it on the site and they could post when they will be on and the site your working on could have the time when the girls perform. plus post their facebook page so the customers could interact with themwithout giving out where they live or phone number. __________________ When it's grim, be the grim reaper and go get it. Adopt a chiefs Travis Kelce. You woke up the wrong mother****er!
Posts: 18,819

09-15-2012, 11:22 AM	#56
-King- ▓▓▒▒▒▒▒▒▒▒▒▒▒▒▓▓ Join Date: Jan 2009 Casino cash: $2515743	I opened the site from my phone. Felt like I was motorboating those tits. Posted via Mobile Device
Posts: 63,872

09-15-2012, 11:55 AM	#58
scho63 Politically Incorrect Join Date: Feb 2009 Location: Scottsdale, AZ Casino cash: $2801110	First thing I see is a woman with an awful set of implants __________________ *"The only difference between sex for free and sex for money is that sex for free costs you a WHOLE LOT more!"* ~Redd Foxx~ ~~2018 2019 2020 20212022 2023~~ 2024 Adopt a Chief - Clark Hunt and Brett Veach "The men who drafted Patrick Mahomes"
Posts: 50,430

09-15-2012, 12:42 PM	#59
The Franchise Most Valuable Villain Join Date: Dec 2006 Casino cash: $3135047	Good Lord.....are they going to do anything with that website? Remake?
Posts: 91,991