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Old 05-08-2013, 02:47 PM  
Hammock Parties Hammock Parties is offline
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Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
My hero.

http://elitedaily.com/news/world/abe...es-fat-chicks/

Quote:
Anyone who’s been to Abercrombie & Fitch in the last few years has probably noticed that they don’t carry XL or XXL sizes of women’s clothing because they don’t want overweight women wearing their brand.

According to this popular teen clothing retailer, fat chicks will just never be a part of the “in” crowd.

They take a big risk with this tactic because two of Abercrombie’s biggest competitors, H&M and American Eagle, both offer XXL sizes for men and women.

The largest women’s pants available at Abercrombie are a size 10, while H&M goes up to 16 and American Eagle goes even farther to 18.

Abercrombie’s attitude towards plus-sized women derives from CEO Mike Jeffries. Robin Lewis, author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants advertising his brand.

“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”

Lewis said that the only reason Abercrombie offers XL and XXL in men’s sizes is to appeal to large athletes.

In a 2006 interview with Salon, Jeffries confirmed that the communication between hot people is his primary marketing tactic.

“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.

Jeffries also told Salon that he wasn’t bothered by excluding fat people. In fact, he said that not limiting his ideal demographic would make his clothing less desirable.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.

One might wonder why Mike Jeffries only wants to be in the company of good-looking people. That curiosity will end after seeing what this freak looks like.

After seeing a picture of Mike Jeffries, it can only be concluded that he was never around good-looking people as a kid and is now making up for the glamorous youth he wishes he had.
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Old 05-15-2013, 01:23 PM   #46
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I am really not into that kind of stuff, but wasn't it cool about 10 years ago, replacing Tommy Hilfiger?

I walked into their store at the mall once to buy a gift certificate, and they were rude as hell and made me feel pretty unwelcome.
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Old 05-15-2013, 01:25 PM   #47
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I am really not into that kind of stuff, but wasn't it cool about 10 years ago, replacing Tommy Hilfiger?

I walked into their store at the mall once to buy a gift certificate, and they were rude as hell and made me feel pretty unwelcome.
I'm sorry that you're fat.
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Old 05-15-2013, 01:28 PM   #48
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I'm sorry that you're fat.
Well at least now I know the reason! At the time, I just thought it was because I was of legal drinking age.
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Old 05-15-2013, 01:51 PM   #49
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Old 05-15-2013, 01:52 PM   #50
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Their 70 year old CEO looks like a ****ing wasteland mutant:
Bahahahahahahahahahahahahahahahahahaha
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Old 05-15-2013, 01:53 PM   #51
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HAHAHAHA, I take it back.
Bahahahahahahahahaha part 2
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Old 05-15-2013, 02:08 PM   #52
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Old 05-15-2013, 02:11 PM   #53
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Old 05-15-2013, 02:19 PM   #54
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Old 05-15-2013, 02:43 PM   #55
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Old 05-15-2013, 02:57 PM   #56
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Their sizes are wacked to begin with. My college roommate's girlfriend at the time managed their store so I went to get clothes because I could get them cheap but nothing would fit not a single damn piece of clothing in that store. I'm tall and have the NFL tight end build - me and Tony Moeaki are the same size. Now I know why nothing would fit there.
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Old 05-20-2013, 10:39 AM   #57
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Not sure this was a great decision.

http://www.huffingtonpost.com/2013/0....html?ir=Media

Abercrombie and Fitch? More like Abercrombie and Ditch.

The apparel retailer has seen its reputation nosedive over the past two weeks since controversial comments made by its CEO Mike Jeffries resurfaced online, according to brand researcher YouGov BrandIndex.

(In case you missed it, Business Insider published a story that contained comments Jeffries originally made in an interview with Salon in 2006 saying he doesn't want "fat" or "not so cool" kids wearing his company's clothes.)

YouGov's BrandIndex measures positive versus negative feedback about a brand. The chart below illustrates consumer perception among 18 to 34 year olds as compared to American Eagle and H&M.



Jeffries is now doing his best to remedy the situation. He even posted a rebuttal on Facebook saying that his company is “completely opposed to any discrimination, bullying, derogatory characterizations or other anti-social behavior.”

But the mea culpa may not be enough. Many, including Kirstie Alley, have condemned Jeffries' comments. A YouTube video deriding Abercrombie and Fitch’s self-prescribed cool kid image has already reached over 4.5 million views.

A phone call request for comment from Abercrombie and Fitch was not immediately returned Thursday evening.
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Old 05-20-2013, 10:54 AM   #58
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Oh no, Kirstie Alley condenmed it.
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Old 05-20-2013, 10:57 AM   #59
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Who the **** wears that crap anyway? It ranks right up there with Affliction T's on the douchebag scale.
I'd like to thank the inventor of mens white sunglasses, for making it easy to pick out douchebags.
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Old 05-20-2013, 11:31 AM   #60
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I went into one about 10 years ago. I shopped there when they sold jeans without holes and flannels that weren't ripped and frayed. I was thinking, why in the hell would I pay money to replace my jeans and flannels with holes, by purchasing jeans and flannels with holes? I've never been back.
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