Home and Auto Nissan bringing "Datsun" brand back - Page 2

Deberg_1990 · 03-21-2012, 06:12 AM

http://www.cnn.com/2012/03/21/busine...html?hpt=hp_t3

(CNN) -- Nissan Motor Company announced the return of the Datsun brand after 30 years, with plans to introduce a low-cost car in several emerging markets in 2014.

In a nod to the growing importance of developing markets, Nissan CEO Carlos Ghosn made the announcement Tuesday in Indonesia, one of three markets the new car line will debut.

"The Datsun brand has a global mission, but when you go on a global mission you start with priorities and today we said our priority are three: They are Indonesia, they are India and they are Russia," Ghosn said.

"That doesn't mean that we are going to be limiting it to there. This is the first step of development, which are these three markets, but absolutely not excluding other high growth markets or other emerging markets from the range of Datsun," he added.

The Datsun brand first emerged in Japan in 1923 but was phased out in the 1980s as the company focused on mid-market buyers and its upscale Infiniti brand, launched in 1989. The new line will capitalize on the Datsun tradition of low-cost, sporty cars marketed in burgeoning economies where many young drivers are first-time buyers.

Ghosn drew an analogy to Japan's economy when it launched the Datsun brand and today's Indonesian economy, which has grown steadily at about 6% per year. The country is the fourth most populous nation in the world with 250 million people.

"Datsun was introduced to Japan to bring reliable, afford and contemporary technology to consumers who had too few choices," Ghosn said at the Indonesia press conference. "Today, this is the very situation in Indonesia. There is a growing segment of up and coming customers who have few choices. They can buy motorcycles, they can buy used vehicles or they can buy a new vehicle but one based on older technology. We will offer them an exciting new choice."

The company also announced plans to invest $400 million in Indonesia production, adding 3,300 jobs and producing 250,000 vehicles by 2014. Nissan sales outlets will increase to 150 in Indonesia by 2015, the company said.

"Datsun is part of our company heritage and will now contribute to its future," Ghosn said.

**loochy** · 03-21-2012, 09:10 AM

Datsun > Scion

Frosty · 03-21-2012, 09:19 AM

Quote:

Originally Posted by KC Tattoo

Huh, that's cool enough. Wander how it does on the MPH test?

The 510? They aren't super fast but handle really well. They are good autocross cars plus parts interchange with the Z cars so they can be nicely modded.

Chief Pote · 03-21-2012, 09:47 AM

Quote:

Originally Posted by Dartgod

I can't wait to see the 2014 Datsun B210.

It's the equivalent of the POS Maxima.

Kerberos · 03-21-2012, 10:13 AM

Is it just me or does it seem that the Chrysler Crossfire has "some" of the same lines as the 240Z?

**HemiEd** · 03-21-2012, 03:58 PM

Quote:

Originally Posted by Kerberos

Is it just me or does it seem that the Chrysler Crossfire has "some" of the same lines as the 240Z?

I think it is just you. They do both have 4 wheels.

Kerberos · 03-21-2012, 04:16 PM

Quote:

Originally Posted by HemiEd

I think it is just you. They do both have 4 wheels.

I did put in the word "Some"

LiveSteam · 03-21-2012, 04:26 PM

I had a 78 B-210
Death Duts doomed for hell we called her. If I ran out of gas, I could just put my feet through the floor boards & Flintstone it.

Mr. Laz · 03-21-2012, 04:36 PM

loved my '76 Datsun 280z

my 2nd car

Ace Gunner · 03-21-2012, 04:54 PM

had the 70's mini truck lowered and goosed. side drafts, header, qtr turn cam and it still did 25/30 miles to the gallon. smoked toys and that stupid 8rc forklift motor all day every day.

Tombstone RJ · 03-21-2012, 05:21 PM

Quote:

Originally Posted by Frosty

The 510? They aren't super fast but handle really well. They are good autocross cars plus parts interchange with the Z cars so they can be nicely modded.

Wasn't the 510 RWD too? I almost baught a suped up 240Z, it was a bad ass looking little car. But I was living in Colorado at the time and I just couldn't have a RWD sports car to drive around during the winter.

Also, lot's of peeps drop small block V8s into the 280Z cars. Fun times...

Bewbies · 03-21-2012, 05:33 PM

I want a 510 bad now. Might alter my E30 325 search...

listopencil · 03-21-2012, 05:49 PM

I had a 710 station wagon. Loved it.

Halfcan · 03-21-2012, 06:01 PM

I got a lot of action in my datsun 280 Z-man those were the days!!

Frosty · 03-21-2012, 06:40 PM

I have been reading car ads in Craigslist, looking for a car for my youngest to drive when he gets his license. I am amazed at the number of 280Z's there are for sale, most at reasonable prices. It's tempting (for me, not for him).

**1ChiefsDan** · 03-21-2012, 06:57 PM

Quote:

Originally Posted by Dartgod

I can't wait to see the 2014 Datsun B210.

My first car was a B210.

Piece of shit. I will never buy a Nissan let alone a Datsun. First impressions are strong.

03-21-2012, 06:12 AM
Deberg_1990 In Search of a Life Join Date: Jan 2004 Location: San Antonio Tx. Casino cash: $3914454	Nissan bringing "Datsun" brand back http://www.cnn.com/2012/03/21/busine...html?hpt=hp_t3 (CNN) -- Nissan Motor Company announced the return of the Datsun brand after 30 years, with plans to introduce a low-cost car in several emerging markets in 2014. In a nod to the growing importance of developing markets, Nissan CEO Carlos Ghosn made the announcement Tuesday in Indonesia, one of three markets the new car line will debut. "The Datsun brand has a global mission, but when you go on a global mission you start with priorities and today we said our priority are three: They are Indonesia, they are India and they are Russia," Ghosn said. "That doesn't mean that we are going to be limiting it to there. This is the first step of development, which are these three markets, but absolutely not excluding other high growth markets or other emerging markets from the range of Datsun," he added. The Datsun brand first emerged in Japan in 1923 but was phased out in the 1980s as the company focused on mid-market buyers and its upscale Infiniti brand, launched in 1989. The new line will capitalize on the Datsun tradition of low-cost, sporty cars marketed in burgeoning economies where many young drivers are first-time buyers. Ghosn drew an analogy to Japan's economy when it launched the Datsun brand and today's Indonesian economy, which has grown steadily at about 6% per year. The country is the fourth most populous nation in the world with 250 million people. "Datsun was introduced to Japan to bring reliable, afford and contemporary technology to consumers who had too few choices," Ghosn said at the Indonesia press conference. "Today, this is the very situation in Indonesia. There is a growing segment of up and coming customers who have few choices. They can buy motorcycles, they can buy used vehicles or they can buy a new vehicle but one based on older technology. We will offer them an exciting new choice." The company also announced plans to invest $400 million in Indonesia production, adding 3,300 jobs and producing 250,000 vehicles by 2014. Nissan sales outlets will increase to 150 in Indonesia by 2015, the company said. "Datsun is part of our company heritage and will now contribute to its future," Ghosn said.
Posts: 66,914

03-21-2012, 09:10 AM	#16
loochy Hey Loochy, I'm hooome! Join Date: Oct 2008 Location: PooPooKaKaPeePeeShire Casino cash: $2230752	Datsun > Scion __________________ Hey Loochy, I'm hoooome!
Posts: 40,421

03-21-2012, 10:13 AM	#19
Kerberos Chiefs Baby Join Date: Jan 2004 Location: Henderson, NV Casino cash: $10000632	Is it just me or does it seem that the Chrysler Crossfire has "some" of the same lines as the 240Z? __________________ ____________________________________________ She aint a hoe if you don't get laid, and it aint a show if I don't get paid-- Everlast
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03-21-2012, 04:26 PM	#22
LiveSteam The Constitutional Choo choo Join Date: Dec 2009 Location: homeof43conferencetitles Casino cash: $2285432	I had a 78 B-210 Death Duts doomed for hell we called her. If I ran out of gas, I could just put my feet through the floor boards & Flintstone it. __________________ Progressivism.. The Politically Correct way of saying "I'm a Communist slash Nazi" depending on what the issue of the day is?
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03-21-2012, 04:36 PM	#23
Mr. Laz Don't Tease Me Join Date: Dec 2000 Location: KS Casino cash: $11047037	loved my '76 Datsun 280z my 2nd car __________________
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03-21-2012, 04:54 PM	#24
Ace Gunner First Overall Join Date: Jan 2011 Location: kcmo Casino cash: $10007271	had the 70's mini truck lowered and goosed. side drafts, header, qtr turn cam and it still did 25/30 miles to the gallon. smoked toys and that stupid 8rc forklift motor all day every day.
Posts: 10,580

03-21-2012, 05:33 PM	#26
Bewbies Ith Fuhtbawl Time Join Date: Apr 2010 Casino cash: $9999900	I want a 510 bad now. Might alter my E30 325 search...
Posts: 10,085

03-21-2012, 05:49 PM	#27
listopencil Immanentize The Eschaton Join Date: Oct 2002 Location: In Partibus Infidelium Casino cash: $2315880	I had a 710 station wagon. Loved it. __________________ Everything the State says is a lie, and everything it has...it has stolen.
Posts: 55,887

03-21-2012, 06:01 PM	#28
Halfcan In Search of a Life Join Date: Aug 2005 Casino cash: $7327995	I got a lot of action in my datsun 280 Z-man those were the days!!
Posts: 43,200

03-21-2012, 06:40 PM	#29
Frosty Go Beavers! Join Date: Jan 2001 Location: Warshington Casino cash: $5738243	I have been reading car ads in Craigslist, looking for a car for my youngest to drive when he gets his license. I am amazed at the number of 280Z's there are for sale, most at reasonable prices. It's tempting (for me, not for him).
Posts: 14,495