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Old 08-23-2005, 11:23 AM  
shaneo69 shaneo69 is offline
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New article from Mrs. Dawes, aka Eileen Weir...

http://www.kcchiefs.com/news/2005/08...e_not_madness/


You can't get this kind of in-depth football analysis at any other NFL team website...


With the news of two Kansas City Chiefs playersí arrest in a Minneapolis hotel, and the subsequent revelation of an incident involving a barroom altercation in River Falls, Chiefs fans and media ponder the perennial question of how team personnel should handle troubling situations involving contracted employees.

As a former member of the Chiefs Public Relations staff, I was often the first responder to calls from ticket holders outraged by reported incidents involving our players. Traditionally, the Chiefs have adopted a policy of patience. Throughout the years, statements from head coaches, the GM, and team spokespersons have articulated a course of action that includes gathering information, evaluating events, and, ultimately, allowing due process by the legal system. Chiefs fans should be familiar with the teamís characteristic approach. The resolute and deliberate style favored by the team has been displayed in everything from free agent deliberations to Marty Ball. A rush to judgment isnít the Chiefs way.

The measured procedure is largely unsatisfying to media and fans alike, and the Chiefs are often perceived as lacking when it comes to doling out disciplinary action. I suppose a public flogging would be more to our liking. Though many may find the Chiefs to be soft on shameful behavior, I seriously doubt it. Just because team officials donít publicize their internal dealings with player transgressions doesnít mean they accept inappropriate, and sometimes criminal, conduct.

Football is nothing if not a game of pride. From Pop Warner to the pros, the lessons of responsibility are as prevalent as blocking drills and route running. Anyone who ever participated in organized sports at any level has heard the mantra. Be responsible to your teammates by being prepared, be in shape, know your assignments, and give your all. Accept the responsibility that comes with the privilege of wearing the uniform by conducting yourself with dignity and character on and off the field. Never forget you are representing yourself, your family, your team, and the city in which you play. It isnít fear of consequences that causes players to obey the rules, itís pride.

What a fearsome image it is for those who disgrace themselves and their team. A face-to-face with Carl Peterson or Coach Vermeil to explain yourself, and the locker room kangaroo court thatís crueler than a school yard, makes for repentant souls.

Trusting that Internal Affairs procedures adequately deal with embarrassing situations seems to provide cold comfort to todayís blood-thirsty fans. Essentially, the public, and to a large part the media, misunderstands the function of public relations. PR staffers work for the team, not the media. The primary role of the public relations office is to develop and sustain effective ways to coordinate the flow of information from the team to the public, via traditional media, team Web sites, speeches, and public appearances, to name a few. Additionally, PR personnel act as a liaison to the media on behalf of the team and serve to promote team initiatives by garnering public support.

Obligated to provide the public with truthful information, PR professionals continually balance what acquired facts and opinions the public has a right to know, and what is good for the organization. Clearly fans of a team have an interest in knowing about playersí off-field activities, and the media has a right, perhaps even a duty, to report it. But it doesnít behoove the team to keep the story alive in the news. Often a compulsory response to a reporterís inquiry is all thatís offered. Move on.

The business of public relations must be proactive in order to be effective and beneficial to the organization. A general misunderstanding is that PR pros wait for the media to tell them the news of the day. Not so. An experienced spokesperson clearly defines specific messages and communicates them repeatedly for positive effect. Consistency of content and tone ensures that messages maximize the agenda of the institution and that it reaches an identified target audience.

Not unlike other businesses, the Chiefs have a product to sell. They gain the trust of their consumer by being forthright and by displaying their product in a favorable light. Cynics may call this ďspinĒ ó a word that has gained the same kind of unflattering connotation as ďpropagandaĒ Ė but it is simply a legitimate marketing tool that is unquestioned and accepted in every other industry.

Consumers of the Chiefs product demand accountability. When minor and major infractions occur, fans want the indiscretions taken seriously and they want assurance of the teamís intolerance for behavior that embarrasses the player, the team, and the fan base. Because we as stakeholders in the team share in the humiliation of publicized legal run-ins, we frequently hold players to a higher degree of penalty, lobbying for fines, suspensions, and firings that would never be permitted or condoned in our own workplaces. Addressing the challenge of promoting a positive public image, respecting the civil rights of the accused, and satisfying the expectations of savvy supporters continues as the most difficult task of all employers.

The opinions offered in this column do not necessarily reflect those of the Kansas City Chiefs.

Eileen Weir, a native of Binghamton, NY, is a graduate of Le Moyne College (Syracuse, NY) with a Bachelors of Arts degree in English Literature and Communications. A public relations assistant for the Chiefs beginning in 1992, Weir served as manager of public information and media services until 2000. Currently the society columnist for The Examiner newspaper, she writes a weekly column chronicling the social and civic events of Eastern Jackson County.
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Old 08-23-2005, 11:29 AM   #2
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Does she pretend to not be on their payroll?
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Old 08-23-2005, 11:30 AM   #3
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Quote:
Originally Posted by Eileen Weir
Consumers of the Chiefs product demand accountability.
F@k accountability Bidge - I want a Superbowl in my lifetime.
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Old 08-23-2005, 11:35 AM   #4
shaneo69 shaneo69 is offline
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Quote:
Originally Posted by jspchief
Does she pretend to not be on their payroll?
She's a society columnist for the Examiner.

Kinda like Gretz' real job is the sports dept manager at KCFX.
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Old 08-23-2005, 11:35 AM   #5
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This is amusing... Eric Warfield has three DUIs, plus he sucks at football, and he still has a job... I'm sure the Chiefs are cracking down hard.
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Old 08-23-2005, 11:37 AM   #6
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Are people still talking about those arrests from a couple weeks ago? Wow. Who cares? Let's play football. Let the attorneys do the lawyering.
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Old 08-23-2005, 11:37 AM   #7
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Quote:
Originally Posted by Eileen Weir
Trusting that Internal Affairs procedures adequately deal with embarrassing situations seems to provide cold comfort to todayís blood-thirsty fans.


You want to see blood-thirsty, Eileen? Wait until the fourth DUI, when Warfield kills someone. You'll get your blood thirsty.
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Old 08-23-2005, 11:39 AM   #8
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Quote:
Originally Posted by Taco John
You want to see blood-thirsty, Eileen? Wait until the fourth DUI, when Warfield kills someone. You'll get your blood thirsty.
You're the only one talking about Warfield. He's paying his debt and has apparently learned his lesson (this time). It doesn't excuse his behavior.

We're talking about the minor bar brawls from 2 weekends ago. Non-issue. Put it to bed.
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Old 08-23-2005, 11:40 AM   #9
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Quote:
Originally Posted by Taco John
This is amusing... Eric Warfield has three DUIs, plus he sucks at football, and he still has a job... I'm sure the Chiefs are cracking down hard.
Hmm, Herndon is gone, yet Eric Warfield was better than him anyways. Of course, you just hope that it's not that shitloaf that played aganist Indianapolis during the playoff game.
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Old 08-23-2005, 11:43 AM   #10
shaneo69 shaneo69 is offline
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Quote:
Originally Posted by Taco John
You want to see blood-thirsty, Eileen? Wait until the fourth DUI, when Warfield kills someone. You'll get your blood thirsty.
Nah, I'm sure Edub was scared straight after that third face-to-face with King Carl.
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Old 08-23-2005, 11:44 AM   #11
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Hmm, Herndon is gone, yet Eric Warfield was better than him anyways. Of course, you just hope that it's not that shitloaf that played aganist Indianapolis during the playoff game.


You mean the rookie who played his first start against Peyton Manning in a playoff game? I'm not sure what that has to do with the Chiefs organization being soft on players with poor character. But yeah, that rookie had a rough go of it.
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Old 08-23-2005, 11:47 AM   #12
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You mean the rookie who played his first start against Peyton Manning in a playoff game? I'm not sure what that has to do with the Chiefs organization being soft on players with poor character. But yeah, that rookie had a rough go of it.
Wasn't referring to the Chiefs organization being soft on players. Was reponding to your comments that EW sucks in football.
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Old 08-23-2005, 11:48 AM   #13
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Oh, well... Don't you guys call him Burnfeild? Herndon never had a nickname like that. I'd play Herndon over Warfield every time. I'd also trust him to get my kid to school safely in a jam.
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Old 08-23-2005, 11:50 AM   #14
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A former member of the public relations staff writes an article? Like its suppose to be journalism? Its more like a frigging treatise in a college course.
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WHAT DID I SAY, HUH?!?!?! TELL ME AGAIN?!?! - WHO HAD FAITH IN YOUR TEAM?!?!? WHAT'S MY MOTHER****IN NAME!?!?!
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Old 08-23-2005, 11:54 AM   #15
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Originally Posted by Taco John
Oh, well... Don't you guys call him Burnfeild? Herndon never had a nickname like that. I'd play Herndon over Warfield every time. I'd also trust him to get my kid to school safely in a jam.
That was Burntee.
I called him Horrorfield.

Get it right, n00b.
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