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Old 02-06-2007, 07:59 PM  
wilas101 wilas101 is offline
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snickers ad

http://news.yahoo.com/s/ap/20070206/...wl_snickers_ad

Snickers ad pulled after complaints

Tue Feb 6, 5:52 PM ET

A commercial for Snickers candy bars launched in the Super Bowl broadcast was benched after its maker got complaints that it was homophobic.

The ad showed two auto mechanics accidentally kissing while eating the same candy bar and then ripping out some chest hair to do something "manly." One of the alternate endings on the Snickers Web site showed the men attacking each other.

The Human Rights Campaign and the Gay and Lesbian Alliance Against Defamation complained to the maker of Snickers, Hackettstown-based Masterfoods USA, a division of Mars Inc., which also makes M&M's and other candies.

The Web site also featured video of players from the Super Bowl teams reacting to the kiss.

"This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country," Human Rights Campaign president Joe Solmonese said in a statement.

GLAAD spokesman Marc McCarthy said Tuesday the group believed "this kind of prejudice was inexcusable."

Masterfoods spokeswoman Alice Nathanson issued a statement in which she said the company would stop running the ad on television and the Web site.

"As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer," Nathanson wrote.

"Feedback from our target consumers has been positive. In addition, many media and website commentators of this year's Super Bowl commercial line-up ranked the commercial among this year's top ten best. USA Today ranked it 9 of its top ten picks," she continued.

"We know that humor is highly subjective and understand that some people may have found the ad offensive. Clearly that was not our intent," she wrote.

Masterfoods brands include Uncle Ben's rice, Pedigree dog food and Whiskas cat food. It is part of Mars Inc., a family-owned company.



pulled for being homophobic? how ghey
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Old 02-06-2007, 08:04 PM   #2
ChiefButthurt ChiefButthurt is offline
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I saw the commercial when first shown....I didn't see the humor. Not that it was ghey....just wasn't funny. I don't like any candy bar well enough to get close to some dude.
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Old 02-06-2007, 08:04 PM   #3
Phobia Phobia is offline
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I heard that on the radio.

I'm guessing they figured they would get MORE pub by pulling it than letting it run.
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Old 02-06-2007, 08:05 PM   #4
DJay23 DJay23 is offline
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Jesus tapdancing Christ. I'm sick of tiny groups of whiny bitches ruining it for everyone else.

Hey Gay people, if you don't like the Snickers commercial, have a parade and boycott Snickers.

By the way, that was my favorite commercial from the Super Bowl.
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Old 02-06-2007, 08:07 PM   #5
Deberg_1990 Deberg_1990 is offline
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Quote:
Originally Posted by DJay23
Jesus tapdancing Christ. I'm sick of tiny groups of whiny bitches ruining it for everyone else.

Hey Gay people, if you don't like the Snickers commercial, have a parade and boycott Snickers.

By the way, that was my favorite commercial from the Super Bowl.


Agreed. Just another example of an overly PC society. This crap has gotten way out of hand.

Is it possible to make something that wont offend some section of society these days????
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Old 02-06-2007, 08:09 PM   #6
OnTheWarpath58 OnTheWarpath58 is offline
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This country has turned into a bunch of hypersensitive sandy 'giners.

We've got gays and lesbians pissed at Snickers commercials.

Jews pissed off about Christmas trees in Airports.

Christians pissed off about Muslims praying on airplanes.

Foreigners pissed of that we don't speak their language.

The list goes on and on.

Quit your ****ing whining, people.
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Old 02-06-2007, 08:09 PM   #7
Cochise Cochise is offline
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Right after I saw the two dudes locking lips, I turned to the guy next to me and said, "I've bought my last Snickers."

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Old 02-06-2007, 08:26 PM   #8
ChiefFan31 ChiefFan31 is offline
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I found that commercial to be gross.

But good gawd, that article.

The pussification continues...
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Old 02-06-2007, 08:28 PM   #9
88TG88 88TG88 is offline
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Quote:
Originally Posted by OnTheWarpath58

Foreigners pissed of that we don't speak their language.
i think its the other way around
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Old 02-06-2007, 08:32 PM   #10
OnTheWarpath58 OnTheWarpath58 is offline
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Quote:
Originally Posted by 88TG88
i think its the other way around

It goes both ways, I was referring to an article that someone posted here a month or two back about this woman who was pissed that a store owner couldn't understand her and essentially refused her service.
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Old 02-06-2007, 08:32 PM   #11
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Quote:
Originally Posted by 88TG88
i think its the other way around
Yes, but its not PC as an American to stand up for our own rights. But we need to apologize and bend over backwards for foreigners and accomodate them. That is what pussification is.
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Old 02-06-2007, 08:34 PM   #12
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Grossman thinks the ad is great. Enough said.
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Old 02-06-2007, 08:48 PM   #13
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Quote:
Originally Posted by Deberg_1990
Is it possible to make something that wont offend some section of society these days????
Did you miss the asexual pregame show??
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Old 02-06-2007, 08:51 PM   #14
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Christ, if anything it was TOO GAY. The queens should be thrilled. Hell, it was even gayer than their previous ex-jock manlove guitar commercial, and that was gay as hell.

I'm sticking with Reeses.
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Old 02-06-2007, 09:07 PM   #15
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Heh...
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