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Old 05-04-2009, 11:47 AM  
alnorth alnorth is online now
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Advertising question

I dont know if we have any advertising gurus out there, but I have a question.

You know how when you watch an internet video clip on a news or sports site, you have to sit through 10-15 seconds of a commercial, and its usually something that is generic enough to appeal to a mass audience. Maybe energizer batteries or a car, whatever.

I watched a video clip on yahoo sports. Keep in mind, this is a sports site, which seems to me to be a bit less of a mass audience than something like CNN. So, I click on the video link and I am about to watch the obligatory commercial for... Purina Cat chow. Now I'm not gonna lie, I do have a cat, but I have to believe this is not the correct demographic. You are not going to click on a clip to see what awesome highlight plays happened with the Royals or the Celtics or whoever last night and go "hmmm, Purina, maybe I ought to get some of that at the grocery store for (insert silly cat name here) later this week". Right?
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Old 05-04-2009, 11:48 AM   #2
Katipan Katipan is offline
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But lookie, now you know Purina and you just talked about it with everyone here.

Brand recognition is the best form of brain washing.
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Old 05-04-2009, 11:49 AM   #3
Jenson71 Jenson71 is offline
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I think I'm hungry for some Purina right about now.
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Old 05-04-2009, 11:50 AM   #4
Katipan Katipan is offline
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I think i need to purinate
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Old 05-04-2009, 11:50 AM   #5
Demonpenz Demonpenz is offline
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hmmm the white sox have a tampon commercial. Sounds about right
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Old 05-04-2009, 11:59 AM   #6
Archie F. Swin Archie F. Swin is online now
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Quote:
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I think i need to purinate
rep
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Old 05-04-2009, 12:02 PM   #7
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It was a subliminal message for a male enhancement product. It promised you more pussy, right?
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Old 05-04-2009, 12:04 PM   #8
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Well, how it breaks down is:

Company enlists advertiser, advertiser signs on for X amount of commercials per day. In this case I'm sure it would be a high number. Demographics via web base is not as important as number of times viewed. Depending on the amount of other companies enlisted for advertisement, Purina would not get optimal choice for demographic, just number of views per day.

It's a vicious cycle.
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Old 05-04-2009, 12:06 PM   #9
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It was a subliminal message for a male enhancement product. It promised you more pussy, right?
Meow.
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Old 05-04-2009, 12:16 PM   #10
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My guess is that anyone who watches baseball highlights is demographically identified as not having many dates. Therefore, they're alone a lot. Therefore, they get a pet.
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Old 05-04-2009, 12:19 PM   #11
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My guess is that anyone who watches baseball highlights is demographically identified as not having many dates. Therefore, they're alone a lot. Therefore, they get a pet.

Or Star Wars action figures....
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Old 05-04-2009, 02:53 PM   #12
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It was a reminder for you to feed your cat.
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Old 05-04-2009, 02:56 PM   #13
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