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Old 11-03-2010, 01:27 AM  
MikeMaslowski MikeMaslowski is offline
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Local internet radio?

Hello all,

I have been having a hell of a time getting reception on my home and car radios. Feels like I can only get 5 or so stations with complete clarity. It has gotten so frustrating that I just downloaded the ESPN app and listen to that on my phone. This has got me thinking a bunch about internet radio and listenership.

So, a few questions if you feel like reading anymore.

1. As a listener, would you tune into a SOLELY internet based(including phone streams) LOCAL station. The music station would be a genre of choice and have fewer commercials, unedited music and DJ's(at appropriate times/stations) and feature local events, news, weather, sports, advertisements, etc. The station would also sponsor concerts and give money back to the local community through charity work.

2. For all you business owners/marketing consultants. Would you advertise on these non FM/AM stations? The benefits for the advertiser would be live event remotes at your business, thousands of commercial plays and dj mentions per month, weather, news or sports sponsorships and silent ads repeating on the media player. This would be either in the internet window or on the Iphone, blackberry, droid, soon to be internet TV, etc.


Thank you for taking time to read this and I really appreciate your honest responses.

Have another beer on me.

Maz
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Old 11-03-2010, 04:53 AM   #2
Los Pollos Hermanos Los Pollos Hermanos is offline
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Quote:
Originally Posted by MikeMaslowski View Post
1. As a listener, would you tune into a SOLELY internet based(including phone streams) LOCAL station. The music station would be a genre of choice and have fewer commercials, unedited music and DJ's(at appropriate times/stations) and feature local events, news, weather, sports, advertisements, etc. The station would also sponsor concerts and give money back to the local community through charity work.
I listen to Pandora for music over satellite radio because I would rather hear an occasional commercial then listen to a DJ chime in from time to time. I hate DJs.
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Old 11-03-2010, 04:59 AM   #3
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Aww, Chief fans know how to use the internet.

How cute.
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Old 11-03-2010, 07:03 AM   #4
Reerun_KC Reerun_KC is offline
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I have the 610 and 810 apps on the iphone and Sirius...

I never hardly ever listen to local FM radio anymore...
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Old 11-03-2010, 07:04 PM   #5
MikeMaslowski MikeMaslowski is offline
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Anyone else? Anybody currently deal with online advertising? Or even normal radio advertising?
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Old 11-03-2010, 07:12 PM   #6
ChiefsCountry ChiefsCountry is online now
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Quote:
Originally Posted by MikeMaslowski View Post
Anyone else? Anybody currently deal with online advertising? Or even normal radio advertising?
What about normal radio advertising do you want to know?
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Old 11-03-2010, 07:21 PM   #7
|Zach| |Zach| is offline
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You have to measure it to manage it. Depends on what kind of metrics you could get from broadcasting it. Development of a custom application across all of those channels wouldn't be cheap.

I think it would be incredibly challenging to make money at this. There are simply too many entertainment options across the board.
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Old 11-03-2010, 07:29 PM   #8
BigRedChief BigRedChief is offline
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If you got an IPhone, I use the ooTunes app to listen to KC radio and the pre and post game shows.
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Old 11-03-2010, 07:46 PM   #9
Marcellus Marcellus is offline
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If you got an IPhone, I use the ooTunes app to listen to KC radio and the pre and post game shows.
x2.
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