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Old 08-15-2012, 05:50 PM  
Dr. Facebook Fever Dr. Facebook Fever is offline
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I banned Taylor Swift today

...OK not ALL Taylor Swift... although I'd like to... but I did ban her new song "We Are Never Ever Getting Back Together." Nashville goes a little more pop every single day and this one is so bubble gum teeny sweet blinding sugar high bullshitfest that I couldn't see adding it to my stations playlist and keeping any semblance of respect from actual country fans. So naturally I did what any decent Program Director would do... tested it in front of a live listening audience.

The results were staggaring. 98% "don't ever play it again," 2% "I like it." The nays win. I posted on the stations facebook today that we appreciate your opinion more than anything and we're listening... Taylors new song will "never ever" be played on this station again. Our facebook has blown up today with responses... positive to about the same percentage and we've gained 52 new "friends" simply for NOT playing a song LOL.

The best thing is that our in market competitor posted that "FTR we are playing Taylors new song because we believe in letting our listeners decide for themselves" and half the posts on their page are in support of us or just generally trashing Taylor and the song. Thanks for the added attention and support cross-town dumbasses.

I realize not many of you probably care about this but it's made my day. It's the first time in 22 years in radio that I've banned a song. I should do it more often.

*shit thread*
**DJF sucks**
***and not a shit was given***

tl:dr Taylor Swift blows... and not in the good way
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Old 10-23-2012, 06:18 PM   #286
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Originally Posted by "Bob" Dobbs View Post
Oddly the strongest positive reaction song I've seen on the format tests HORRIBLY. Red Solo Cup. People either LOVED it or coudn't ****ing stand it. There was no in between.
Yeah that's one of those songs. You can't play it enough for some people and if you ever play it again others will burn down the building. Turning off the radio is much easier.
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Old 10-23-2012, 06:20 PM   #287
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I still get calls for it. Stuck it in power gold till the calls go away... then the song will go away too.
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Old 10-23-2012, 06:26 PM   #288
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Originally Posted by "Bob" Dobbs View Post
I still get calls for it. Stuck it in power gold till the calls go away... then the song will go away too.
Pretty much the same here but in my power recurrents. Since it top ten'd I thought I may keep it around for the couple times a week play in secondary recurrents. IDK yet. You think it's a request only once phones stop? Serious question. I like getting the input of other programmers.
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Old 10-23-2012, 06:38 PM   #289
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Yeah leave it in the library... morning show only maybe, but I wouldn't schedule it anymore. Secondary gold in a drop position tightly dayparted.
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Old 10-23-2012, 06:40 PM   #290
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Just because it top 10'ed, doesn't mean it deserves play today.
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Old 10-23-2012, 06:42 PM   #291
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Originally Posted by "Bob" Dobbs View Post
Yeah leave it in the library... morning show only maybe, but I wouldn't schedule it anymore. Secondary gold in a drop position tightly dayparted.
Let's use more radio lingo that people don't understand.

I like it to post up on it with a short ramp walker then segue into a fun image positioner and into a new impact heavy... upbeat of course.
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Old 10-23-2012, 06:43 PM   #292
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Old 10-23-2012, 06:45 PM   #293
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Quote:
Originally Posted by "Bob" Dobbs View Post
Just because it top 10'ed, doesn't mean it deserves play today.
Yeah I know. It's just not "old" yet and kind of kicked off Toby's year of the beer. Red Solo Cup, Beers Ago, I Like Girls That Drink Beer. I mean he's all themed out.
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Old 10-23-2012, 06:49 PM   #294
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I never played it as a recurrent. I rested it for a cpl three months and dropped it back into gold. Problem was it got so burned.
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Old 10-23-2012, 06:54 PM   #295
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I never played it as a recurrent. I rested it for a cpl three months and dropped it back into gold. Problem was it got so burned.
I used to do that (resting) when I was programming CHR and I liked it. I haven't done it with country because rotations just aren't as tight (for me at least.) I know everyone does it their way which is cool. That's why I like getting input from people like yourself. There's no absolute only way to rotate music but it's a constant struggle so any of your opinions are welcome. There's other things I want to ask you too just for that reason.
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Old 10-23-2012, 06:58 PM   #296
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I hear ya. I don't know country as well musically, so I just treat it as a CHR with steel guitar and I go somewhat deeper in gold than I would for other formats. Feel free to PM me anytime.
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Old 10-23-2012, 07:01 PM   #297
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I hear ya. I don't know country as well musically, so I just treat it as a CHR with steel guitar and I go somewhat deeper in gold than I would for other formats. Feel free to PM me anytime.
Will do. We've bored any lurkers to tears here anyway.
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Old 10-23-2012, 07:02 PM   #298
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Will do. We've bored any lurkers to tears here anyway.
We could always discuss poop.
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Old 10-23-2012, 07:10 PM   #299
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We could always discuss poop.
Whatever we discuss blame DeBerg for bumping this thread. DeBerg ruins everything.
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Old 10-23-2012, 07:35 PM   #300
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