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Old 09-14-2012, 11:28 PM  
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Ok I have a weird one for you guys...

So, a buddy of mine in Austin has a promotions/marketing firm and just recently aquired a new account. This new account wants a pretty much complete makeover of what they are doing and he is asking me to help him out. Now, this is not exactly in my wheelhouse but I figure it may be worth giving it a shot. After looking at their business I have determined there are some HUGE opportunities to totally rework how they engage with customers. I also have looked at 20+ sites of businesses in the same arena and they ALL have absolutely awful marketing and don't utilize technology in any useful way whatsoever...

Now here is the kicker... the business... SUGAR'S UPTOWN CABARET!

Here is their current website http://www.sugarsperfect.com/sa/ which is just awful. (I won't really be doing anything with it, just wanted to show you what the place is)

OK, so I was hoping to use this thread to bounce some crazy ideas of you guys and see what you think is crazy and what is good. I'll post more in a sec.
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Old 09-14-2012, 11:34 PM   #2
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Old 09-14-2012, 11:39 PM   #3
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Ok, so basically strip clubs advertise via the occasional billboard or radio spot, word of mouth and the web. Their web advertising in general is awful. They usually have a crappy website which has basic info and some pics or a tour of the building and maybe event info. SOMETIMES a few outdated pics of the girls. Almost no interaction at all. They also tend to have a Facebook page which is often outdated but even if it isn't there is no true interaction. At best they post events occasionally and their status updates are spammy promo pics that are the equivalent of their strip club DJ. "Come on out for $2 Tuesday! And now give it up for Greta on the MAIN STAGE..."

If you notice, none of what they are promoting has anything to do with their main product... THE GIRLS.
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Old 09-14-2012, 11:39 PM   #4
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No offense, but... your friend has a marketing firm and he doesn't know what to do to improve his client's image?

A new logo would be a good start. Plus, could they get a bigger "boob" picture for their thumbnail sized site?
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Old 09-14-2012, 11:40 PM   #5
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If I make the system I think I can, I bet I could swing a ChiefsPlanet party! You guys will just have to get to Austin...
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Old 09-14-2012, 11:43 PM   #6
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Originally Posted by Lumpy View Post
No offense, but... your friend has a marketing firm and he doesn't know what to do to improve his client's image?

A new logo would be a good start. Plus, could they get a bigger "boob" picture for their thumbnail sized site?
haha, no he is working on the promo side of things(VIP cards, events, etc) already and has plans for the marketing but is asking for help on the TECH not on the image itself.

I will get to that part in a sec.. I'm building up to it! And I am also still working on it in my head to a certain degree.

EDIT: what do you mean "thumbnail sized site"? Also, does the site look and work like crap on everyone's phones? I told him I thought their site was virtually unusable on a mobile device outside possibly a tablet.
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Old 09-14-2012, 11:58 PM   #7
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The girls could make video's of them stripping and they could be streamed for a fee.

There could also be a live webcam where a single girl is featured and people watching could tip her. A set up like myfreewebcams.com. Get one "room" with a single girl and another "room" with two girls. That would increase visibility and add another revenue stream for both the girls and the club.
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Old 09-15-2012, 12:02 AM   #8
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Originally Posted by pr_capone View Post
The girls could make video's of them stripping and they could be streamed for a fee.

There could also be a live webcam where a single girl is featured and people watching could tip her. A set up like myfreewebcams.com. Get one "room" with a single girl and another "room" with two girls. That would increase visibility and add another revenue stream for both the girls and the club.
I thought about those options... but more of a PHASE 2 thing. There are serious legal and financial logistics that would need to be worked out for all that. Technically it's easy.

I''ll be back in a sec and throw out some of my ideas for Phase 1.
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Old 09-15-2012, 12:04 AM   #9
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haha, no he is working on the promo side of things(VIP cards, events, etc) already and has plans for the marketing but is asking for help on the TECH not on the image itself.

I will get to that part in a sec.. I'm building up to it! And I am also still working on it in my head to a certain degree.

EDIT: what do you mean "thumbnail sized site"? Also, does the site look and work like crap on everyone's phones? I told him I thought their site was virtually unusable on a mobile device outside possibly a tablet.
The site is small and very difficult to read. Of course this could be due to it being a flash graphic? IMO, a flash graphic looks good for welcome pages, but not throughout the entire site.

Edit: I'm heading off to bed, but I'll check back later.
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Old 09-15-2012, 12:24 AM   #10
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I'm in. What can I do to help these young women enjoy their constitutional right to freedom of expression?
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Old 09-15-2012, 12:25 AM   #11
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A twitter account with GIFs of the girls doing things. Serving awesome looking food and kissing to the camera and winking.

The key would be no nudity on the GIFs. Tease the product, don't show it.

"Ashley serves a fine steak! Come and see her."

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Old 09-15-2012, 12:28 AM   #12
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ok, so let me explain the business model used at most places as it was explained to me.

The club makes it's money mostly off overpriced drinks and cheap food. The dancers show up (hopefully) for whatever shift they have said they will take and pay the club for the "right" to dance there. Then they do their thing and keep what they earn.

This lends itself to the "good" dancers wanting to build up a clientele. they want to know that their "regulars" will be their when they show up so they can milk them for cash.

Here is a the problem. most clubs don't advertise WHEN a dancer is going to be there. As a matter of fact it's almost unheard of due to the difficulty in keeping track of notoriously unreliable "independent contractors" which the dancers basically are.

ALSO the dancers themselves have no safe and effective way to keep in touch with their customers. Apparently, it's common for them to give out their phone numbers or other contact info which is just insane in my book.

A small number of them create a fake Facebook page to advertise themselves but it is a VERY small percentage.. like under 5%. And they aren't usually tech savvy enough to effectively use it anyway. (and it's also unsafe because they don;t wall it off from their real life enough)

OK, you may see where I am going with all this.. back in a sec to explain more..
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Old 09-15-2012, 12:30 AM   #13
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I'm in. What can I do to help these young women enjoy their constitutional right to freedom of expression?
OK, read my last post and get an idea of the current model and how badly it sucks...

And remember, you may have to come to Austin at some point for a market survey.. this industry is notoriously lacking in proper data. Since this is a technical endeavor, I'm surer DaFace will need to accompany you.
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Old 09-15-2012, 12:32 AM   #14
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A twitter account with GIFs of the girls doing things. Serving awesome looking food and kissing to the camera and winking.

The key would be no nudity on the GIFs. Tease the product, don't show it.

"Ashley serves a fine steak! Come and see her."

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While it may be a good idea to leverage twitter some, it has two major problems. #1 there isn't much personal interaction it's really just another spammy way to send out the same old info or pics #2(and this is a huge one) Quite a few guys don't want to have SUGARS show up in their list of "following" accounts where their significant other's can see it. This same issue applies to Facebook, but I'll get to that shortly.
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Old 09-15-2012, 12:35 AM   #15
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OK, read my last post and get an idea of the current model and how badly it sucks...

And remember, you may have to come to Austin at some point for a market survey.. this industry is notoriously lacking in proper data. Since this is a technical endeavor, I'm surer DaFace will need to accompany you.

I actually did a consulting gig with a strip club once, back when I worked for another consulting company. It was a bit of a different type of project, but nonetheless, I have experience in the field and am willing to travel for my work.
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