Royals Royals 2013 Marketing Slogan - Page 2

gblowfish · 01-07-2013, 09:56 AM

I like it!
http://www.royalsreview.com/2013/1/7...ce-2013-slogan

The Kansas City Royals today announced their slogan for the 2013 season: This Year, We're Trying to Win.

"This Year, We're Trying to Win is an appropriate slogan for where we are in The Process," said Royals General Manager Dayton Moore. "The first 6 years are spent building the team with young prospects. Year 7 is all about trying to win, and year 8 is where we anticipate actually winning. So, this year's slogan represents a critically important step for the future of our team."

Royals manager Ned Yost expressed support and excitement for the new slogan. "This new slogan is great. This represents a shift in our philosophy. This also lets the fans know things will be different. I'll never forget sitting next to Dayton Moore in the All-Star game last summer. We were both impressed with the passion shown by the fans. I mean, almost selling out the Futures game? And the emotion shown in the Home Run Derby? It hit both Dayton and me at the same time, that Kansas City really just might be a baseball town after all. I didn't think I would say this, but Kansas City could actually get pumped up for a late summer pennant race. Who would have thought it?"

So far this off season the Royals have taken a different approach than previous years, taking on pitcher Ervin Santana and his hefty contract and acquiring pitcher James Shields for a couple of highly regarded prospects. "You hate to give up young prospects," Moore continued, "but at some point in time you just have to go for it. When I am in the clubhouse looking at the guys, I want to know I did everything for them, and this is the year we decided we were going to try to win. This is a big step, and everybody seems to be very enthusiastic now."

Yost expressed support for the direction the team is going, "I can't wait to manage guys like Santana and Shields. Front line pitchers like that make a manager's job easier. It is great working for a guy like Moore who will give you the tools you need. With the new pitchers, the signing of Chris Getz, the bringing back of Jeff Francoeur, Luke Hochevar putting it all together, the improvement of the other players on the roster, I expect big things."

Previous slogans under Moore include New Blue Tradition, You Belong at the K, It Al Happens Here, Major League Moments, and last year's slogan, Our Time. Moore contends that Our Time was misunderstood. "Our Time was not our way of saying it was our time to win. It was actually letting our prospects know that 2012 was the last year of development for them. It was Our Time to find ourselves and develop our skills. After that, it would no longer be about our time, but instead winning time."

Since this has been deemed the official slogan, expect to see This Year, We're Trying to Win on billboards around town, in any printed material from the team, and in various TV ads featuring the Royals.

A source within the club indicated that runners up for the slogan included, The Glassman Cometh, The Fighting Francoeurs, 162 Shades of Grit, and Winning is Harder than You Think.

CHENZ A! · 01-07-2013, 11:04 AM

Sounds dumb. I thought it had to be an onion article too.

Pitt Gorilla · 01-07-2013, 11:13 AM

I'm still assuming this is an Onion article.

alnorth · 01-07-2013, 11:16 AM

In case anyone mistakes royals review for real media this was a lame attempt at humor.

Strongside · 01-07-2013, 11:17 AM

Quote:

Originally Posted by Pitt Gorilla

I'm still assuming this is an Onion article.

Yeah, it's complete satire. Read Yost's quote in the article. My agency does PR consulting for these guys. If Ned had actually said that, our crisis management department would be running around screaming right now. They're not. It's fake.

Brainiac · 01-07-2013, 11:19 AM

I like it!

**Fire Me Boy!** · 01-07-2013, 11:23 AM

Anything other than "We win more than 12 percent of our games" is a marketing fail.

CHENZ A! · 01-07-2013, 11:27 AM

Well it's not really that funny either ...

**Stewie** · 01-07-2013, 11:46 AM

A source within the club indicated that runners up for the slogan included, The Glassman Cometh, The Fighting Francoeurs, 162 Shades of Grit, and Winning is Harder than You Think.

stonedstooge · 01-07-2013, 12:26 PM

Did they hire Romeo as head of PR?
"Play good baseball"

**HemiEd** · 01-07-2013, 01:29 PM

Quote:

Originally Posted by Strongside

This is satire, right?

Has to be.

Strongside · 01-07-2013, 01:51 PM

Quote:

Originally Posted by HemiEd

Has to be.

It is. People from my office called them to confirm. In a panic.

KChiefs1 · 01-07-2013, 01:53 PM

So they are actually admitting they weren't trying before?

something cooler · 01-07-2013, 02:10 PM

Quote:

Originally Posted by Guru

So they haven't been trying to win in the past?

have you been watching Royals games?

theelusiveeightrop · 01-07-2013, 02:12 PM

2013 Slogan - "You can now call me Ned."

Thig Lyfe · 01-07-2013, 02:14 PM

Quote:

Originally Posted by tyton75

Isn't that the biggest "Duh" slogan? Why not "water is wet" "sky is blue".. dipshits

This is the second really smart post of yours I've seen today.

01-07-2013, 09:56 AM
gblowfish Be Kind To Your Pets Join Date: Jun 2002 Location: Glorious Independence, MO Casino cash: $3133678	Royals 2013 Marketing Slogan I like it! http://www.royalsreview.com/2013/1/7...ce-2013-slogan The Kansas City Royals today announced their slogan for the 2013 season: This Year, We're Trying to Win. "This Year, We're Trying to Win is an appropriate slogan for where we are in The Process," said Royals General Manager Dayton Moore. "The first 6 years are spent building the team with young prospects. Year 7 is all about trying to win, and year 8 is where we anticipate actually winning. So, this year's slogan represents a critically important step for the future of our team." Royals manager Ned Yost expressed support and excitement for the new slogan. "This new slogan is great. This represents a shift in our philosophy. This also lets the fans know things will be different. I'll never forget sitting next to Dayton Moore in the All-Star game last summer. We were both impressed with the passion shown by the fans. I mean, almost selling out the Futures game? And the emotion shown in the Home Run Derby? It hit both Dayton and me at the same time, that Kansas City really just might be a baseball town after all. I didn't think I would say this, but Kansas City could actually get pumped up for a late summer pennant race. Who would have thought it?" So far this off season the Royals have taken a different approach than previous years, taking on pitcher Ervin Santana and his hefty contract and acquiring pitcher James Shields for a couple of highly regarded prospects. "You hate to give up young prospects," Moore continued, "but at some point in time you just have to go for it. When I am in the clubhouse looking at the guys, I want to know I did everything for them, and this is the year we decided we were going to try to win. This is a big step, and everybody seems to be very enthusiastic now." Yost expressed support for the direction the team is going, "I can't wait to manage guys like Santana and Shields. Front line pitchers like that make a manager's job easier. It is great working for a guy like Moore who will give you the tools you need. With the new pitchers, the signing of Chris Getz, the bringing back of Jeff Francoeur, Luke Hochevar putting it all together, the improvement of the other players on the roster, I expect big things." Previous slogans under Moore include New Blue Tradition, You Belong at the K, It Al Happens Here, Major League Moments, and last year's slogan, Our Time. Moore contends that Our Time was misunderstood. "Our Time was not our way of saying it was our time to win. It was actually letting our prospects know that 2012 was the last year of development for them. It was Our Time to find ourselves and develop our skills. After that, it would no longer be about our time, but instead winning time." Since this has been deemed the official slogan, expect to see This Year, We're Trying to Win on billboards around town, in any printed material from the team, and in various TV ads featuring the Royals. A source within the club indicated that runners up for the slogan included, The Glassman Cometh, The Fighting Francoeurs, 162 Shades of Grit, and Winning is Harder than You Think.
Posts: 20,799

01-07-2013, 11:04 AM	#16
CHENZ A! you make me smile Join Date: Jan 2006 Location: OPKS Casino cash: $56965	Sounds dumb. I thought it had to be an onion article too. __________________
Posts: 5,847

01-07-2013, 11:13 AM	#17
Pitt Gorilla Banned! Join Date: Sep 2000 Location: NOT Columbia, MO 65201 Casino cash: $86495	I'm still assuming this is an Onion article. __________________ That rabbit is crazy; I'm Brian Waters! Kotter: "You are lucky I'm truly not the vindictive or psycho type...I'd be careful from now on, and I'd just back the hell off if I were you....otherwise, the Mizzou "extension office" life might get exciting" Kotter: "You're just gay. G-A-Y. Gay."
Posts: 18,408

01-07-2013, 11:16 AM	#18
alnorth MVP Join Date: Dec 2002 Location: Iowania Casino cash: $12370549	In case anyone mistakes royals review for real media this was a lame attempt at humor. __________________ <WarMoose> Think about how stupid the average person is. Now realize that half of them are dumber than that. <Chunda> Why half?
Posts: 21,983

01-07-2013, 11:19 AM	#20
Brainiac Veteran Join Date: Mar 2010 Casino cash: $39641	I like it!
Posts: 2,870

01-07-2013, 11:23 AM	#21
Fire Me Boy! Cast Iron Jedi Join Date: Nov 2004 Casino cash: $35304	Anything other than "We win more than 12 percent of our games" is a marketing fail.
Posts: 19,140

01-07-2013, 11:27 AM	#22
CHENZ A! you make me smile Join Date: Jan 2006 Location: OPKS Casino cash: $56965	Well it's not really that funny either ... __________________
Posts: 5,847

01-07-2013, 11:46 AM	#23
Stewie Supporter Join Date: Oct 2006 Location: West of the Equator Casino cash: $8683	A source within the club indicated that runners up for the slogan included, The Glassman Cometh, The Fighting Francoeurs, 162 Shades of Grit, and Winning is Harder than You Think.
Posts: 9,905

01-07-2013, 12:26 PM	#24
stonedstooge Arf! Arf! Arf! Join Date: Dec 2007 Location: North Casino cash: $379556	Did they hire Romeo as head of PR? "Play good baseball" __________________ "Often is a word I seldom use"--JP
Posts: 13,479

01-07-2013, 01:53 PM	#27
KChiefs1 ChiefsPlanet Pick'em Champ! Join Date: Aug 2004 Location: Mid-Missouri Casino cash: $92851	So they are actually admitting they weren't trying before?
Posts: 7,499

01-07-2013, 02:12 PM	#29
theelusiveeightrop 2thdoc Join Date: Oct 2012 Location: Dante's Ninth Circle Casino cash: $22710	2013 Slogan - "You can now call me Ned." __________________ "We're both part of the same hypocrisy, senator, but never think it applies to my family."
Posts: 4,567

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