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Old 02-01-2013, 11:22 PM  
Guru Guru is offline
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2013 Superbowl commercials

http://www.forbes.com/sites/jennifer...for-your-fave/

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Old 02-03-2013, 10:52 PM   #76
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He's a great guy.
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Old 02-03-2013, 10:54 PM   #77
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Originally Posted by NewChief View Post
My Facebook feed is blowing up with people loving the Dodge commercial.

Of course, I do live in Arkansas and grew up in an agrarian part of the state.
No surprise there.
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Old 02-03-2013, 10:56 PM   #78
BigMeatballDave BigMeatballDave is offline
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Quote:
Originally Posted by NewChief View Post
My Facebook feed is blowing up with people loving the Dodge commercial.

Of course, I do live in Arkansas and grew up in an agrarian part of the state.
I think you mean Ram.

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Old 02-03-2013, 10:56 PM   #79
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Quote:
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No surprise there.
Well, fact is that Dodge isn't exactly looking to market their large trucks to people living in major metropolitan areas.
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Old 02-03-2013, 11:00 PM   #80
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Like Dodge really gives a crap if someone who thinks farmers are a bunch of hicks doesn't like that ad.
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Old 02-03-2013, 11:01 PM   #81
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Originally Posted by ghak99 View Post
Dodge knocked it out of the park with this one. The target audience will eat it up and a majority of the 1st generation removed will as well. Not only was it well done, but it'll hit "home" for a lot of people, and hard.

Great ad. Whether you like it or not, that is a great piece of advertising. They don't give a shit if white-collar city folks don't identify with the ad because that's not the core market for Ram trucks. When you can strike a chord with middle America, particularly the bible belt, by making your market feel like you truly understand them and what makes them tick, you can sell them anything.

My job is to study and create things like this and I honestly think that this will go down as the most effective ad of the SB, and will probably catch a ton of attention and awards.

Ram trucks' agency of record is the Richards group in Dallas, TX, and they work closely with farmers, construction workers, etc. to research what people in their target market want in a truck and, more importantly, what grabs their attention and makes them listen to what someone has to say. This ad didn't come out and say 'buy our trucks'. Instead, Richards Group put together something that said 'We understand you. We know who you are. We get it. We salute you. Now here's the Ram logo.'

Bravo.
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Old 02-03-2013, 11:04 PM   #82
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Quote:
Originally Posted by Strongside View Post
Great ad. Whether you like it or not, that is a great piece of advertising. They don't give a shit if white-collar city folks don't identify with the ad because that's not the core market for Ram trucks. When you can strike a chord with middle America, particularly the bible belt, by making your market feel like you truly understand them and what makes them tick, you can sell them anything.

My job is to study and create things like this and I honestly think that this will go down as the most effective ad of the SB, and will probably catch a ton of attention and awards.

Ram trucks' agency of record is the Richards group in Dallas, TX, and they work closely with farmers, construction workers, etc. to research what people in their target market want in a truck and, more importantly, what grabs their attention and makes them listen to what someone has to say. This ad didn't come out and say 'buy our trucks'. Instead, Richards Group put together something that said 'We understand you. We know who you are. We get it. We salute you. Now here's the Ram logo.'

Bravo.
The guy who I posted a picture of earlier already posted the entire monologue as a status update. A segment of the population will feel like they've just had their inner Buddha exposed to the public through these ads. They hit the target demographic in the sweet spot.
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Old 02-03-2013, 11:06 PM   #83
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Doesn't matter if it was Chevrolet, Dodge, or any other truck manufacturer. Same target demographic. Still sucked.
I did a stint marketing ag products. I don't think you understand the demographic. Farmers are looking for authenticity and a brand that speaks to them like another farmer would. This was a very effective ad. They knew their audience and they hit it well to every last detail.
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Old 02-03-2013, 11:08 PM   #84
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I did a stint marketing ag products. I don't think you understand the demographic. Farmers are looking for authenticity and a brand that speaks to them like another farmer would. This was a very effective ad. They knew their audience and they hit it well to every last detail.
I'm sure it was. I'm sure if Toyota put out the same ad they'd love it. I personally thought it sucked. That's all.
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Old 02-03-2013, 11:10 PM   #85
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Originally Posted by Strongside View Post
Great ad. Whether you like it or not, that is a great piece of advertising. They don't give a shit if white-collar city folks don't identify with the ad because that's not the core market for Ram trucks. When you can strike a chord with middle America, particularly the bible belt, by making your market feel like you truly understand them and what makes them tick, you can sell them anything.

My job is to study and create things like this and I honestly think that this will go down as the most effective ad of the SB, and will probably catch a ton of attention and awards.

Ram trucks' agency of record is the Richards group in Dallas, TX, and they work closely with farmers, construction workers, etc. to research what people in their target market want in a truck and, more importantly, what grabs their attention and makes them listen to what someone has to say. This ad didn't come out and say 'buy our trucks'. Instead, Richards Group put together something that said 'We understand you. We know who you are. We get it. We salute you. Now here's the Ram logo.'

Bravo.
Yeah, I do some work in this area too. If you've studied this area, you've heard of "brand attribution" or "brand linkage." Essentially... if you asked somebody a few weeks from now what the remember about the ad, and who they think advertised it, what will they say? Anyone who's done this research is always shocked and surprised at how often people **** this up. It's actually really funny to read the comments.

What Dodge did today was create almost an exact ad that Chevy has been making for a few years now with their "Chevy runs deep" campaign. It will be very interesting to know how many people accidentally link this ad to Chevy.
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Old 02-03-2013, 11:11 PM   #86
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Old 02-03-2013, 11:14 PM   #87
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That's right, and one of the brake lines is 1/8" short, too.



I know what that references
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Old 02-03-2013, 11:16 PM   #88
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Sandcastle, Joe Montana stain, and Taco Bell old people were best commercials IMO.

I didn't get the Dodge Ram farm commercial, but apparently it worked for the audience it was targeted at.
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Old 02-03-2013, 11:17 PM   #89
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I did a stint marketing ag products. I don't think you understand the demographic. Farmers are looking for authenticity and a brand that speaks to them like another farmer would. This was a very effective ad. They knew their audience and they hit it well to every last detail.
Don't underestimate the connection to the guy who is now living in suburbia because the farm couldn't support him. A brief swing through my Facebook feed has several of these guys/girls commenting about moments from childhood.... Be it that long night with the newborn that died after all that work, the long days in the dirty ass field, that table scene, or just the fact they wanted to walk in dads footsteps but didn't get the chance.
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Old 02-03-2013, 11:21 PM   #90
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What Dodge did today was create almost an exact ad that Chevy has been making for a few years now with their "Chevy runs deep" campaign. It will be very interesting to know how many people accidentally link this ad to Chevy.
To my eye it's far enough above the Chevy commercials it doesn't blend, but people are dumb and I'm sure a lot will.
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