Poop How much money did CBS lose on their own ads?

**Buehler445** · 02-04-2013, 05:07 PM

How much money did CBS lose promoting their own crap shows that everybody knows about? I would argue that they don't pick up any viewership based on their stupid ass super bowl promos. But yet, they took up paying spots with that crap.

Maybe they didn't have enough commercials to fill the spots. Still, if that were the case, I would still postulate that if they lowered the rates and took more commercials in, they'd make a ****load more money than the potential increased viewership of their cruddy shows that everybody knows about anyway.

So what say you? How much revenue would they gain by toning down their self-ads?

DaFace....This one is for you buddy.

cosmo20002 · 02-04-2013, 05:38 PM

Quote:

Originally Posted by Buehler445

How much money did CBS lose promoting their own crap shows that everybody knows about? I would argue that they don't pick up any viewership based on their stupid ass super bowl promos. But yet, they took up paying spots with that crap.

Maybe they didn't have enough commercials to fill the spots. Still, if that were the case, I would still postulate that if they lowered the rates and took more commercials in, they'd make a ****load more money than the potential increased viewership of their cruddy shows that everybody knows about anyway.

So what say you? How much revenue would they gain by toning down their self-ads?

DaFace....This one is for you buddy.

I imagine they know what they are doing when it comes to generating ad revenue.

**Buck** · 02-04-2013, 05:39 PM

Quote:

Originally Posted by cosmo20002

I imagine they know what they are doing when it comes to generating ad revenue.

Not only that, but I think CBS is the #1 channel for TV shows as far as viewership goes.

I'd say they know what they are doing.

houstonwhodat · 02-04-2013, 05:40 PM

I don't think you understand how that works.

I used to work in TV and used to be a network switcher.

All commercial breaks, whether local or network or scheduled with promos at the end for a reason.

That way if they have to clip it because they are running late, etc. they won't have to clip a paying spot.

Any paying spot that gets clipped or goes wrong for some reason gets a makeup spot either that day or later. It's in the contract.

Next time you watch TV notice that a promo is always the last thing you see before they go back to the programming.

I'm sure they had no problem selling out their commercial spots, the Super Bowl is watched worldwide not just nationally.

RyFo18 · 02-04-2013, 06:01 PM

There's no way to tell this seeing as it's tough to determine what amount of money the ads they ran for themselves will generate compared to what selling that ad space will generate.

That's the best non-answer I can give.

**frazod** · 02-04-2013, 06:08 PM

Unlike Fox, most of the shows CBS plugs in games like this are actually watchable.

**Buehler445** · 02-04-2013, 06:18 PM

Quote:

Originally Posted by houstonwhodat

I don't think you understand how that works.

I used to work in TV and used to be a network switcher.

All commercial breaks, whether local or network or scheduled with promos at the end for a reason.

That way if they have to clip it because they are running late, etc. they won't have to clip a paying spot.

Any paying spot that gets clipped or goes wrong for some reason gets a makeup spot either that day or later. It's in the contract.

Next time you watch TV notice that a promo is always the last thing you see before they go back to the programming.

I'm sure they had no problem selling out their commercial spots, the Super Bowl is watched worldwide not just nationally.

Really? I don't think all the promos were right before the game started again. And my ****ing christ there were a shitload of them. You don't think there was any way to generate more revenue by replacing their ads?

**chefsos** · 02-04-2013, 06:26 PM

I noticed a lot of them, too. So, now I know CBS is America's most watched network!

It does strike me as the rough equivalent of sponsoring your own race car, though.

**frazod** · 02-04-2013, 06:27 PM

Quote:

Originally Posted by chefsos

I noticed a lot of them, too. So, now I know CBS is America's most watched network!

It does strike me as the rough equivalent of sponsoring your own race car, though.

There's probably some sort of system in place where the advertisers of the pimped shows pay to have them pimped during the Super Bowl.

**chefsos** · 02-04-2013, 06:38 PM

Quote:

Originally Posted by frazod

There's probably some sort of system in place where the advertisers of the pimped shows pay to have them pimped during the Super Bowl.

*nods slowly, as this seems to make sense*

|Zach| · 02-04-2013, 06:39 PM

Quote:

Originally Posted by frazod

Unlike Fox, most of the shows CBS plugs in games like this are actually watchable.

If you are an old person.

**DaFace** · 02-04-2013, 06:41 PM

Quote:

Originally Posted by Buehler445

Really? I don't think all the promos were right before the game started again. And my ****ing christ there were a shitload of them. You don't think there was any way to generate more revenue by replacing their ads?

I actually wondered if there was any chance that the blackout actually impacted that. They didn't have any "real" ads to run, so they just started throwing out promos like crazy.

**frazod** · 02-04-2013, 06:41 PM

Quote:

Originally Posted by |Zach|

If you are an old person.

I guess you prefer American Idol and Undercover Boss to NCIS and Big Bang Theory, right?

scho63 · 02-04-2013, 06:42 PM

It's my understanding that the show doing the promo gets dinged out of their ad budget and it shows up on CBS's balance sheet as revenue. It's not full boat cost but 50%

ChiefsCountry · 02-04-2013, 06:46 PM

A certain amount of them are built into the advertising timeslots already. That is the ones that are normally right before they come back. If you saw alot of them that is CBS filling space for unsold ad space, not just pumping their shows. Radio stations do it as well especially if they are on automation. Thats when you hear the ads for their websites and trade out ads.

02-04-2013, 05:07 PM
Buehler445 Supporter Join Date: Apr 2007 Location: Scott City KS Casino cash: $125212	How much money did CBS lose on their own ads? How much money did CBS lose promoting their own crap shows that everybody knows about? I would argue that they don't pick up any viewership based on their stupid ass super bowl promos. But yet, they took up paying spots with that crap. Maybe they didn't have enough commercials to fill the spots. Still, if that were the case, I would still postulate that if they lowered the rates and took more commercials in, they'd make a ****load more money than the potential increased viewership of their cruddy shows that everybody knows about anyway. So what say you? How much revenue would they gain by toning down their self-ads? DaFace....This one is for you buddy.
Posts: 17,569

02-04-2013, 05:40 PM	#4
houstonwhodat Veteran Join Date: Nov 2012 Location: Parallel Universe Casino cash: $11635	I don't think you understand how that works. I used to work in TV and used to be a network switcher. All commercial breaks, whether local or network or scheduled with promos at the end for a reason. That way if they have to clip it because they are running late, etc. they won't have to clip a paying spot. Any paying spot that gets clipped or goes wrong for some reason gets a makeup spot either that day or later. It's in the contract. Next time you watch TV notice that a promo is always the last thing you see before they go back to the programming. I'm sure they had no problem selling out their commercial spots, the Super Bowl is watched worldwide not just nationally. __________________ *Sean Payton Is Back And He's Angry*
Posts: 1,505

02-04-2013, 06:01 PM	#5
RyFo18 Masochist/Chiefs Fan Join Date: Dec 2009 Location: Milwaukee Casino cash: $7184	There's no way to tell this seeing as it's tough to determine what amount of money the ads they ran for themselves will generate compared to what selling that ad space will generate. That's the best non-answer I can give. __________________ My weekly NFL Podcast on iTunes
Posts: 723

02-04-2013, 06:08 PM	#6
frazod Keep firing, assholes! Join Date: Aug 2000 Casino cash: $2833850	Unlike Fox, most of the shows CBS plugs in games like this are actually watchable. __________________ I'm not mean; I just don't like you.
Posts: 85,041

02-04-2013, 06:26 PM	#8
chefsos Fifty eight sixty two... Join Date: Jul 2005 Location: Dover, DE Casino cash: $51054826	I noticed a lot of them, too. So, now I know CBS is America's most watched network! It does strike me as the rough equivalent of sponsoring your own race car, though. __________________ You can't sit on a lead and run a few plays into the line and just kill the clock. You've got to throw the ball over the damn plate and give the other man his chance. That's why baseball is the greatest game of them all. -Earl Weaver
Posts: 7,227

02-04-2013, 06:42 PM	#14
scho63 Politically Incorrect Join Date: Feb 2009 Location: Virginia Casino cash: $24933	It's my understanding that the show doing the promo gets dinged out of their ad budget and it shows up on CBS's balance sheet as revenue. It's not full boat cost but 50% __________________ --- "The only difference between sex for free and sex for money is that sex for free costs you a WHOLE LOT more!" ~Redd Foxx~
Posts: 3,000

02-04-2013, 06:46 PM	#15
ChiefsCountry MVP Join Date: Jan 2004 Location: Lake of the Ozarks Casino cash: $646029	A certain amount of them are built into the advertising timeslots already. That is the ones that are normally right before they come back. If you saw alot of them that is CBS filling space for unsold ad space, not just pumping their shows. Radio stations do it as well especially if they are on automation. Thats when you hear the ads for their websites and trade out ads. __________________
Posts: 24,172

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