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Old 04-18-2013, 02:56 AM  
Guru Guru is offline
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Budweiser introduces bowtie-shaped can.

Budweiser Dresses Up Its Can With a Bow Tie
By Tom Rotunno | CNBC 18 hours ago

Budweiser introduces bowtie-shaped can.

Budweiser is turning to modern technology to emphasize a piece of its past.
The company is unveiling a bow tie shaped can that will mirror the brand's longtime bow tie logo. The can will be available in eight-packs nationwide beginning May 6 and is the result of several years of technological advancements and investments at the breweries can-making facility in Newburgh, N.Y.

"We explored various shapes that would be distinguishable in the marketplace but also viable from an engineering standpoint," said Pat McGauley, vice president of innovation for Anheuser-Busch. "Aluminum can be stretched only about 10 percent without fracturing, which requires that the angles of the bow tie be very precise."

Budweiser officials say creating the can requires a 16-step process-10 steps to form the bottom part of the can and the rest to form the top.
While the new design is the result of technological innovation, it is ultimately the result of consumer research.

"This can is certainly a conversation starter: eye-catching, easy to grip, trendy and according to our research very appealing to young adults" McGauley said.

Consumers will be giving up about an ounce of beer to get that conversation started. The new can holds 11.3 ounces rather than the standard 12 ounces. The bow tie can is not replacing the traditional 12 ounce can and will be available only in the United States.

The Budweiser bow tie first appeared in national advertisements in 1956. The brewery says the bow tie look was introduced when too many consumers were using the term "Bud" when ordering the beer in a bar. So the company added the double triangles to emphasize the full Budweiser name.

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Old 04-18-2013, 12:42 PM   #46
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i'm ashamed to say i'll drink any of them. even that skunked can in dj's fridge he's using for a thermostat.
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Old 04-18-2013, 12:44 PM   #47
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Originally Posted by Wonton Prejudice View Post
I wonder how much money I've saved by hating beer.
Not much, considering how much you've had to pay for pu$$y...
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Old 04-18-2013, 12:48 PM   #48
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i'm ashamed to say i'll drink any of them. even that skunked can in dj's fridge he's using for a thermostat.
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That's why we're ****ing CONQUISTADORS!

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Denver rookie QB John Elway, on Jack Lambert, after Lambert and the Steelers knocked Elway out of his first game as a pro (1983).
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Old 04-18-2013, 12:50 PM   #49
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That's why we're ****ing CONQUISTADORS!

in.
****it...it doesn't really have to be all that cold.
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Old 04-18-2013, 12:55 PM   #50
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335ml is the standard size can in Britain/Scotland for soda cans. InBev is a european company, oh BTW 11.3oz is 335ml.
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Old 04-18-2013, 01:06 PM   #51
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That's why we're ****ing CONQUISTADORS!

Conquistadors with pick purses!
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Old 04-18-2013, 01:12 PM   #52
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335ml is the standard size can in Britain/Scotland for soda cans. InBev is a european company, oh BTW 11.3oz is 335ml.
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Old 04-18-2013, 01:12 PM   #53
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Conquistadors with pick purses!
Yeah, that's not so much me as some random guys drunk in Germany.

I'm pretty sure my google argument stands though...
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Old 04-18-2013, 01:16 PM   #54
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Raush is german - bet he was taking the picture
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Old 04-18-2013, 02:05 PM   #55
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Budweiser went full retard on this one.
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Old 04-18-2013, 02:10 PM   #56
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Old 04-18-2013, 02:22 PM   #57
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Will this make them crush easier for the hobos that pick them up behind the redneck bars?
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Old 04-18-2013, 02:25 PM   #58
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Budweiser went full retard on this one.
They must be pissed about the wave of free publicity.
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Saul 2014
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Old 04-18-2013, 02:29 PM   #59
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And the purpose for this is???????????????????
It's much easier to hold onto while driving, for one.
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Old 04-18-2013, 02:29 PM   #60
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Yeah, I've got Hacker Pschorr and Sam Adams in the fridge, but hey, I saw these stupid new cans, so I'm going to run out and buy a reduced size/same price 6-pack of hypercarbonated Clydesdale piss and drink that instead!
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