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Old 04-24-2013, 09:26 AM  
Deberg_1990 Deberg_1990 is offline
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Do you still use the term "Master Bedroom" ?





Homebuilders scrap 'master bedroom' because of racist, gender-biased connotations


http://www.bizjournals.com/baltimore...t.html?ana=twt


The “master suite” is being phased out — not from our homes, but from our lexicon.

A survey of 10 major Washington, D.C.-area homebuilders found that six no longer use the term “master” in their floor plans to describe the largest bedroom in the house. They have replaced it with “owner’s suite” or “owner’s bedroom” or, in one case, “mastre bedroom.”

Why? In large part for exactly the reason you would think: “Master” has connotation problems, in gender (it skews toward male) and race (the slave-master).

Enter the owner's suite.

“I imagine it’s not only a more accurate description but also a more politically correct term of art,” said Steve Nardella, senior vice president of operations for Bethesda-based Winchester Homes Inc.

Either way, the “master suite” has been linguistically shoved aside.

Winchester, Pulte Homes, NV Homes and Ryan Homes (both under the NVR Inc. umbrella), Van Metre Cos. and D.R. Horton Inc. have all replaced “master” in their floor plans, some more recently than others.

Richmond American Homes, Shulz Homes Corp. Sekas Homes Ltd. (in some of its models) and Quaker Custom Homes LLC continue to employ the word “master” in their designs.

In general, said Grant Johnson of Sekas Homes, “we’re using owner suite, but sometimes it will come through as master.”

Over time, “master” will be filtered out entirely, he said. The change is “just working through the industry, and finally, bingo, we got it.”

Randy Creaser, owner of D.C.’s Creaser/O’Brien Architects PC, said he ditched “master” in the early 1990s in his home designs. He vaguely recalled a few lawsuits brought against builders over the phrase. Pulte spokeswoman Valerie Dolenga said Pulte made the shift maybe three or four years ago.

Word of the change is now reaching the resale market, where “owner’s bedroom” is most commonly used in higher-end listings, said Brian Block, managing broker for McLean, Va.-based RE/Max Allegiance.

“The terminology has more of an upscale tone to it, particularly in some of the really large homes that truly have a large bedroom, sitting area, enormous walk-in closets, and lavish bathrooms,” Block wrote in an email. “Owner Suite conveys a sense of being distinguished, having ‘made it’ or ‘arrived’ rather than the everyday ‘Master Bedroom.’”

Lorraine Arora, vice president and managing broker of two Long & Foster Real Estate Inc. in Springfield, Va., and Kingstowne, Va., said older brokers tend to use “master,” because that is what they’ve always used, while the younger agents “want to be more politically correct.” Her office, she said in an email, is split between the two terms
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Old 04-24-2013, 05:16 PM   #61
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That's great until you find out that the mailman, plumber, cable tech and six of your neighbors also call it "a place where chitown's wife turns into a whore".
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Old 04-24-2013, 05:17 PM   #62
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Originally Posted by Prison Bitch View Post
Yeah, because OWNER is such a more sensitive term. Like slave-owner. Oops! No wait, it's not more sensitive.
If they think it will help them sell more houses, should they refuse to make the change just so that you can be happy about it?

Why should you have any opinion about this in any way, other than "that's your business decision? You think it works for you? Go for it."

Seriously. I think the "political correctness" crowd can mark this down as their "jumped the shark" moment.

Now, not even a business acting in its own self interest, without any fanfare or outside pressure of any kind, can make a choice like this without getting some people pissed off.

So much for even the barely coherent "give me my 1st amendment freedoms!!!" non-sense.
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Old 04-24-2013, 05:20 PM   #63
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Originally Posted by Just Passin' By View Post
Did I miss the part where this wasn't designed to be an incremental move the eliminated the wording at the source so that it would eventually just die out?
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Old 04-24-2013, 05:25 PM   #64
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Originally Posted by jAZ View Post
It's funny how "political correctness" ends up being a term that covers any change made to suit the preferences of anyone other than white-men.

Who on earth would feel anything about this other than "oh, you think that will help you sell more houses to women and minorities? ok then."?
You don't think that this outfit had political correctness in mind when they came up with this?
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Old 04-24-2013, 05:26 PM   #65
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This wouldn't be an issue if homebuilders would just quit calling the crawl space under the stairs the "slave quarters."
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Old 04-24-2013, 05:59 PM   #66
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I think reading the reactions of old people is funnier than the actual name change itself.
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Old 04-24-2013, 06:04 PM   #67
Just Passin' By Just Passin' By is offline
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Quote:
Originally Posted by jAZ View Post
If they think it will help them sell more houses, should they refuse to make the change just so that you can be happy about it?

Why should you have any opinion about this in any way, other than "that's your business decision? You think it works for you? Go for it."

Seriously. I think the "political correctness" crowd can mark this down as their "jumped the shark" moment.

Now, not even a business acting in its own self interest, without any fanfare or outside pressure of any kind, can make a choice like this without getting some people pissed off.

So much for even the barely coherent "give me my 1st amendment freedoms!!!" non-sense.
Did you bother to read the article?

Quote:
Why? In large part for exactly the reason you would think: “Master” has connotation problems, in gender (it skews toward male) and race (the slave-master).
Quote:
“I imagine it’s not only a more accurate description but also a more politically correct term of art,” said Steve Nardella, senior vice president of operations for Bethesda-based Winchester Homes Inc.
Quote:
older brokers tend to use “master,” because that is what they’ve always used, while the younger agents “want to be more politically correct."
Quote:
Over time, “master” will be filtered out entirely, he said. The change is “just working through the industry, and finally, bingo, we got it.”
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Old 04-24-2013, 06:15 PM   #68
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Old 04-24-2013, 06:27 PM   #69
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Old 04-24-2013, 06:33 PM   #70
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Is it PC to call it the Master Bate room instead?
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Old 04-24-2013, 06:57 PM   #71
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Old 04-24-2013, 07:31 PM   #72
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There must be a secret society of crazies who sit around and find new things to call politically incorrect.

There are .


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Old 04-24-2013, 07:37 PM   #73
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I guess I could see some sense in it if that were the actual origin of the term, but according to Merriam Webster it was first used in 1925, which was long after slavery was abolished. I never even thought of it in those terms anyway, I saw the use of "master" as meaning "main" or "primary".

So yeah, anyone who wouldn't buy a house because of that term being used would be a hypersensitive pussy. For example, I could see Simplicity doing something like that someday.
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Old 04-24-2013, 07:45 PM   #74
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I guess I could see some sense in it if that were the actual origin of the term, but according to Merriam Webster it was first used in 1925, which was long after slavery was abolished. I never even thought of it in those terms anyway, I saw the use of "master" as meaning "main" or "primary".

So yeah, anyone who wouldn't buy a house because of that term being used would be a hypersensitive pussy. For example, I could see Simplicity doing something like that someday.


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Old 04-24-2013, 07:58 PM   #75
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Quote:
Originally Posted by Bugeater View Post
I guess I could see some sense in it if that were the actual origin of the term, but according to Merriam Webster it was first used in 1925, which was long after slavery was abolished. I never even thought of it in those terms anyway, I saw the use of "master" as meaning "main" or "primary".

So yeah, anyone who wouldn't buy a house because of that term being used would be a hypersensitive pussy. For example, I could see Simplicity doing something like that someday.
That bitch will never be able to buy a house.
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