Home Mail MemberMap Chat (0) Wallpapers
Go Back   ChiefsPlanet > The Royal Lounge

Reply
 
Thread Tools Display Modes
Old 05-07-2013, 09:43 PM  
|Zach| |Zach| is offline
For The Glory Of The City
 
|Zach|'s Avatar
 
Join Date: Sep 2002
Location: Kansas City
Casino cash: $5265
Mellinger: Sporting is a microcosm of what Major League Soccer wants to be.

By SAM MELLINGER
The Kansas City Star


http://www.kansascity.com/2013/05/07...m-of-what.html

Don Garber is sitting at the head of a long table in a big conference room talking about the future of his league. The commissioner of Major League Soccer could be here all day, really. This is his passion. His life. What he’ll be remembered for.

Growing soccer in America is a tricky proposition, of course. For most of the last 30 years, soccer has always been The Next Big Thing, but always next, not yet now. There are signs that this is changing. Slowly. Subtly. Without the major party-crashing of our country’s so-called established major pro sports — football, baseball, basketball and hockey — and even if that label needs updating, it’s a bit irrelevant to Garber’s vision of a bigger MLS.

Stop comparing his league to the NBA, NHL or major-league baseball. In terms of what Garber is trying to do, you might as well be talking about the movies or Angry Birds. Garber’s league is focused on converting non-MLS soccer fans, not nonsoccer sports fans.

“One-hundred percent focus is converting global soccer fans to MLS fans,” Garber says. “When that happens, and the market is bigger, then we can go after the (nonsoccer) sports fan.”

Garber cites World Cup television ratings among the factors that say America has enough soccer fans already to grow MLS into a much more popular league. And actually, Garber has a good model for what he’s talking about.

You can see it here Wednesday night, when Sporting Kansas City plays Seattle in front of another sellout crowd at Sporting Park.

This long-term growth strategy for the league is awfully similar to what Sporting has done and continues to work on: grow a passionate fan base through those who already like soccer, then let that energy bring in fans of other sports who will get behind the local team.

In this way, MLS’s model is already working in Kansas City.

“Oh, yes,” says Howard Handler, chief marketing officer for MLS. “Definitely.”

Sporting’s ascension from circus sideshow playing awkward games crammed into a minor-league baseball stadium to a worthy member of the major local sports scene packing a gorgeous new stadium may have started when European power Manchester United played the then-Wizards at Arrowhead Stadium three years ago.

It was a preseason game for Man U, which wasn’t playing its best roster, but it was still a monumental day for the local soccer team. Many of the 55,000 or so fans were wearing Man U red, but once the game got going and the Wizards took the lead, you could feel the energy shift.

Those were non-MLS soccer fans switching sides, and there are always more factors involved than the obvious, but Kansas City’s MLS team took a big step forward that day.

In the three years since, Sporting has essentially lived a microcosm of the growth strategy Garber describes for the entire league — a process he says might take a decade or more.

Through a wicked combination of rebranding, surgically targeted marketing, a beautiful new stadium and — most importantly — a winning team, Sporting has crashed the local sports scene and become what Garber has repeatedly called the league’s greatest success story.

The club took momentum from the Man U game and continued to convert non-MLS soccer fans with World Cup watch parties and other events. Boulevard and Grinders are on the in-stadium menu; pregames often include live music outside. That’s part of specific marketing toward a young and hip demographic, hopefully convincing them that Sporting is a local team worth their time and money.

Nearly 20,000 fans are at every game, and it’s hard not to wonder how many of them even know this team used to be called the Wizards? That it played games at CommunityAmerica Ballpark, and before that Arrowhead Stadium?

Sporting doesn’t have empirical data on this, but there’s overwhelming circumstantial and anecdotal evidence to suggest the long-term MLS model is playing out here already. You can find a lot of global soccer fans in the Cauldron, and other twenty-somethings at Sporting Park.

That makes for a live atmosphere, and has helped attract more casual fans to the scene. This includes — Garber’s end-goal here — sports fans who haven’t been interested in soccer but want to be at the party and cheer on the local team. The team used to print off lyrics for chants. Now they’re all done by the fans. Sporting has invested in bringing those fans back, with an oversized video board and powerful sound system that makes the stadium feel bigger than it actually is.

Toronto was the first MLS team to target this younger demographic in this way; Sporting has been among the most successful. Every game this season is expected to be sold out. The club has a season-ticket waiting list. There has been talk of expanding the stadium in the next four or five years. Sporting debuted a black and argyle kit during their last home game and sold more jerseys at halftime than they did in entire seasons back in the day.

This is the outcome Garber wants to see in every MLS market, and in so many ways, Sporting has written the playbook. The hopeful future of the MLS plays out in real time here in Kansas City.
Posts: 45,682
|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.
  Reply With Quote
Old 05-07-2013, 09:49 PM   #2
Chocolate Hog Chocolate Hog is offline
Winner
 
Chocolate Hog's Avatar
 

Join Date: Aug 2007
Location: My house
Casino cash: $7155
Soccer sucks
Posts: 34,465
Chocolate Hog 's phone was tapped by Scott Pioli.Chocolate Hog 's phone was tapped by Scott Pioli.Chocolate Hog 's phone was tapped by Scott Pioli.Chocolate Hog 's phone was tapped by Scott Pioli.Chocolate Hog 's phone was tapped by Scott Pioli.Chocolate Hog 's phone was tapped by Scott Pioli.Chocolate Hog 's phone was tapped by Scott Pioli.Chocolate Hog 's phone was tapped by Scott Pioli.Chocolate Hog 's phone was tapped by Scott Pioli.Chocolate Hog 's phone was tapped by Scott Pioli.Chocolate Hog 's phone was tapped by Scott Pioli.
  Reply With Quote
Old 05-07-2013, 09:55 PM   #3
Deberg_1990 Deberg_1990 is offline
MVP
 
Deberg_1990's Avatar
 

Join Date: Jan 2004
Location: San Antonio Tx.
Casino cash: $9225
Royals and Chiefs have sucked for years....Sporting is good. It was like a perfect storm of circumstances for them.
__________________
Originally Posted by Cassel's Reckoning:

Matt once made a very nice play in Seattle where he spun away from a pass rusher and hit Bowe off his back foot for a first down.

One of the best plays Matt has ever made.
Posts: 49,996
Deberg_1990 has an IQ even higher than Frankie's.Deberg_1990 has an IQ even higher than Frankie's.Deberg_1990 has an IQ even higher than Frankie's.Deberg_1990 has an IQ even higher than Frankie's.Deberg_1990 has an IQ even higher than Frankie's.Deberg_1990 has an IQ even higher than Frankie's.Deberg_1990 has an IQ even higher than Frankie's.Deberg_1990 has an IQ even higher than Frankie's.Deberg_1990 has an IQ even higher than Frankie's.Deberg_1990 has an IQ even higher than Frankie's.Deberg_1990 has an IQ even higher than Frankie's.
  Reply With Quote
Old 05-07-2013, 09:57 PM   #4
|Zach| |Zach| is offline
For The Glory Of The City
 
|Zach|'s Avatar
 

Join Date: Sep 2002
Location: Kansas City
Casino cash: $5265
All Star game is in KC this year...July 31st.

__________________
Posts: 45,682
|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.
  Reply With Quote
Old 05-07-2013, 09:59 PM   #5
|Zach| |Zach| is offline
For The Glory Of The City
 
|Zach|'s Avatar
 

Join Date: Sep 2002
Location: Kansas City
Casino cash: $5265
Quote:
Originally Posted by Deberg_1990 View Post
Royals and Chiefs have sucked for years....Sporting is good. It was like a perfect storm of circumstances for them.
Possibly. Obviously Sporting Park is filled with a lot of Royals and Chiefs fans because this is Kansas City but it is interesting how many soccer fans it has brought out that give zero ****s about either of those teams whether they are good or bad. Surprising at times.
__________________
Posts: 45,682
|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.
  Reply With Quote
Old 05-07-2013, 10:31 PM   #6
KCChiefsFan88 KCChiefsFan88 is offline
Wanted: A Franchise QB
 
KCChiefsFan88's Avatar
 

Join Date: Mar 2003
Location: Miami, FL
Casino cash: $6476
Figures that KC is the gold standard in a sports league that 5 people actually care about.
Posts: 8,470
KCChiefsFan88 has disabled reputation
  Reply With Quote
Old 05-07-2013, 10:39 PM   #7
|Zach| |Zach| is offline
For The Glory Of The City
 
|Zach|'s Avatar
 

Join Date: Sep 2002
Location: Kansas City
Casino cash: $5265
Quote:
Originally Posted by KCChiefsFan88 View Post
Figures that KC is the gold standard in a sports league that 5 people actually care about.
More people at the Sporting game on Sunday than Royals game. Just say'n.
__________________
Posts: 45,682
|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.
  Reply With Quote
Old 05-07-2013, 10:42 PM   #8
Baby Lee Baby Lee is offline
Cake Boss!!
 
Baby Lee's Avatar
 

Join Date: Aug 2000
Location: 456 Lick My Butthole Lane
Casino cash: $11040
Quote:
Originally Posted by |Zach| View Post
More people at the Sporting game on Sunday than Royals game. Just say'n.
And WAY more than at Arrowhead last Sunday.
__________________
SNL Standards and Practices - "you can't say 'midget,' It's just like saying the N-word.'

John Mulaney - "No it isn't, because you JUST SAID midget."
Posts: 42,421
Baby Lee is obviously part of the inner Circle.Baby Lee is obviously part of the inner Circle.Baby Lee is obviously part of the inner Circle.Baby Lee is obviously part of the inner Circle.Baby Lee is obviously part of the inner Circle.Baby Lee is obviously part of the inner Circle.Baby Lee is obviously part of the inner Circle.Baby Lee is obviously part of the inner Circle.Baby Lee is obviously part of the inner Circle.Baby Lee is obviously part of the inner Circle.Baby Lee is obviously part of the inner Circle.
  Reply With Quote
Old 05-07-2013, 10:43 PM   #9
DaFace DaFace is offline
Version 3.0
 
DaFace's Avatar
 

Join Date: Aug 2005
Location: Donkey Land
Casino cash: $6765
I wish the MLS well. I've been to a handful of Rapids games and had a good time. I just have a terrible time with watching it on TV at home. I keep hoping there will be enough momentum around it with people I know to really get into it.
Posts: 28,091
DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.
  Reply With Quote
Old 05-07-2013, 10:44 PM   #10
Stanley Nickels Stanley Nickels is offline
Turkey can never beat cow.
 

Join Date: Sep 2008
Casino cash: $6543
They've got to get Grinder's off the menu; that place sucks, and Stretch --a misnomer if ever there was one-- is a grade-A douchebag.
__________________
Bacon-wrapped shrimp: My first-favorite food wrapped around my third-favorite food. I'd go to a banquet in honor of those Somali pirates if they served bacon-wrapped shrimp.
Posts: 5,645
Stanley Nickels is blessed with 50/50 Hindsight.Stanley Nickels is blessed with 50/50 Hindsight.Stanley Nickels is blessed with 50/50 Hindsight.Stanley Nickels is blessed with 50/50 Hindsight.Stanley Nickels is blessed with 50/50 Hindsight.Stanley Nickels is blessed with 50/50 Hindsight.Stanley Nickels is blessed with 50/50 Hindsight.Stanley Nickels is blessed with 50/50 Hindsight.Stanley Nickels is blessed with 50/50 Hindsight.Stanley Nickels is blessed with 50/50 Hindsight.Stanley Nickels is blessed with 50/50 Hindsight.
  Reply With Quote
Old 05-07-2013, 10:56 PM   #11
Prison Bitch Prison Bitch is offline
The Bitch is back
 
Prison Bitch's Avatar
 

Join Date: Nov 2012
Location: Lees summit
Casino cash: $11219
Hope they do well. Soccers not my thing but I do watch some of the World Cup. One hurdle te league would have is the knowledge everyone has that the best players are in the best leagues and hence not here. I saw Kamera(?) came back after not working out in EPL so fans intuitively know this is a AAA farm system type deal. Our other leagues are the clear best in the world
Posts: 14,072
Prison Bitch threw an interception on a screen pass.Prison Bitch threw an interception on a screen pass.Prison Bitch threw an interception on a screen pass.Prison Bitch threw an interception on a screen pass.Prison Bitch threw an interception on a screen pass.Prison Bitch threw an interception on a screen pass.Prison Bitch threw an interception on a screen pass.Prison Bitch threw an interception on a screen pass.Prison Bitch threw an interception on a screen pass.Prison Bitch threw an interception on a screen pass.Prison Bitch threw an interception on a screen pass.
  Reply With Quote
Old 05-07-2013, 10:58 PM   #12
|Zach| |Zach| is offline
For The Glory Of The City
 
|Zach|'s Avatar
 

Join Date: Sep 2002
Location: Kansas City
Casino cash: $5265
Quote:
Originally Posted by DaFace View Post
I wish the MLS well. I've been to a handful of Rapids games and had a good time. I just have a terrible time with watching it on TV at home. I keep hoping there will be enough momentum around it with people I know to really get into it.
I wish the Rapids had a better ownership group.
__________________
Posts: 45,682
|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.
  Reply With Quote
Old 05-07-2013, 10:58 PM   #13
DaFace DaFace is offline
Version 3.0
 
DaFace's Avatar
 

Join Date: Aug 2005
Location: Donkey Land
Casino cash: $6765
Quote:
Originally Posted by |Zach| View Post
I wish the Rapids had a better ownership group.
Heh...I'm an Avs fan. I know.
Posts: 28,091
DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.DaFace is obviously part of the inner Circle.
  Reply With Quote
Old 05-07-2013, 11:08 PM   #14
Big Smoke Big Smoke is offline
Brandon K. Finnegan
 
Big Smoke's Avatar
 

Join Date: Jul 2012
Location: Grove Street
Casino cash: $30000
VARSITY
Quit flaunting your asshole |douche|. It's disgusting.
Posts: 14,525
Big Smoke is obviously part of the inner Circle.Big Smoke is obviously part of the inner Circle.Big Smoke is obviously part of the inner Circle.Big Smoke is obviously part of the inner Circle.Big Smoke is obviously part of the inner Circle.Big Smoke is obviously part of the inner Circle.Big Smoke is obviously part of the inner Circle.Big Smoke is obviously part of the inner Circle.Big Smoke is obviously part of the inner Circle.Big Smoke is obviously part of the inner Circle.Big Smoke is obviously part of the inner Circle.
  Reply With Quote
Old 05-07-2013, 11:23 PM   #15
|Zach| |Zach| is offline
For The Glory Of The City
 
|Zach|'s Avatar
 

Join Date: Sep 2002
Location: Kansas City
Casino cash: $5265
Quote:
Originally Posted by DaFace View Post
Heh...I'm an Avs fan. I know.
Having said that I had an insanely fun weekend in Denver a few years ago for the first leg of the playoffs when KC and Colorado played.



Starting at 4:29 Julio Cesar made an incredible and perfect pass to Bunbury who finished it in just the right spot. Great memories.
__________________
Posts: 45,682
|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.|Zach| has an IQ even higher than Frankie's.
  Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On

Forum Jump




All times are GMT -6. The time now is 08:56 AM.


This is a test for a client's site.
A new website that shows member-created construction site listings that need fill or have excess fill. Dirt Monkey @ https://DirtMonkey.net
Powered by vBulletin® Version 3.8.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.