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Old 06-04-2013, 11:18 AM  
RunKC RunKC is offline
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Cancer Center rebrands chemotherapy as "Superformula"

Children’s Cancer Center Rebrands Chemotherapy As “Superformula”
They also redesigned the cancer ward to look like a Super Friends Hall of Justice. An amazing idea.
posted on June 1, 2013 at 2:54pm EDT
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The A.C.Camargo Cancer Center in São Paulo, is a client of the Brazilian office of worldwide ad agency JWT. Warner Bros. is also a client of JWT. Out of these business arrangements, a truly inspiring idea was created.
From the ad agency press note:
Covers for intravenous bags were constructed based on characters from the Justice League, creating…a child-friendly version of the treatment. Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards.
(The) experience went far beyond the covers by also providing a new look to the entire Children’s Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.

JWT even worked with Warner Bros. to produce a special series of comic books in which the Batman, , Wonder Woman and the Green Lantern go through experiences similar to those of kids with cancer, and recover their strength, thanks to the Superformula.
As any good cancer doctor will tell you, the most important step in fighting the disease is believing in a cure.
This three-way collaboration is one of the best branding ideas I’ve ever seen.
See the video below.


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http://www.buzzfeed.com/copyranter/c...y-superformula



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Old 06-04-2013, 11:27 AM   #2
Backwards Masking Backwards Masking is offline
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that's even more criminal than bosses changing "pay raise" to "merit increase"
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Old 06-04-2013, 12:57 PM   #3
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that's even more criminal than bosses changing "pay raise" to "merit increase"
What the **** is wrong with you? This is a great idea!
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Old 06-04-2013, 02:21 PM   #4
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MEANWHILE... AT THE HALL OF JUSTICE...
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Old 06-04-2013, 02:27 PM   #5
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cool it w/ the cancer threads - Jesus.
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Old 06-04-2013, 02:52 PM   #6
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Any kid who beats cancer is a superhero in my book. Cancer sucks.
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Old 06-04-2013, 02:52 PM   #7
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Good idea if you ask me. Anything to make the experience a little more pleasant for the kiddies.
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Old 06-04-2013, 03:00 PM   #8
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Brilliant idea. Don't underestimate the power of positive thought.
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Old 06-04-2013, 03:02 PM   #9
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Old 06-04-2013, 03:03 PM   #10
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Thats great, anything to make a kid feel better.

I cant think of anything more awful than children having to ponder their own death, i couldnt work in a place like that, i'd be an emotional trainwreck.
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Old 06-04-2013, 03:06 PM   #11
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Thats great, anything to make a kid feel better.

I cant think of anything more awful than children having to ponder their own death, i couldnt work in a place like that, i'd be an emotional trainwreck.
You and me both.
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Old 06-04-2013, 03:15 PM   #12
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You and me both.
If i even see a commercial for St. Judes it gets turned, on the other hand i always love to hear about celebs and athletes who visit places like that, i imagine that its very hard to keep ones composure in front of them.
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Old 06-04-2013, 03:25 PM   #13
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Now they can put THC in one of them, just to see what happens.
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Old 06-04-2013, 03:48 PM   #14
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What the **** is wrong with you? This is a great idea!
it was a joke on my previous employers....and you apparently
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Old 06-04-2013, 04:44 PM   #15
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chemo still does as much damage as cancer

change that if they want to really do something
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