Home Mail MemberMap Chat (0) Wallpapers
Go Back   ChiefsPlanet > The Ed & Dave Lounge

Reply
 
Thread Tools Display Modes
Old 06-04-2013, 11:18 AM  
RunKC RunKC is offline
Just a humble bounty hunter
 
RunKC's Avatar
 
Join Date: Apr 2012
Casino cash: $2585
Cancer Center rebrands chemotherapy as "Superformula"

Children’s Cancer Center Rebrands Chemotherapy As “Superformula”
They also redesigned the cancer ward to look like a Super Friends Hall of Justice. An amazing idea.
posted on June 1, 2013 at 2:54pm EDT
copyranter
BuzzFeed Staff


Share4KTweet603EmailPin it NEW React with an animated GIF!
React

The A.C.Camargo Cancer Center in São Paulo, is a client of the Brazilian office of worldwide ad agency JWT. Warner Bros. is also a client of JWT. Out of these business arrangements, a truly inspiring idea was created.
From the ad agency press note:
Covers for intravenous bags were constructed based on characters from the Justice League, creating…a child-friendly version of the treatment. Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards.
(The) experience went far beyond the covers by also providing a new look to the entire Children’s Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.

JWT even worked with Warner Bros. to produce a special series of comic books in which the Batman, , Wonder Woman and the Green Lantern go through experiences similar to those of kids with cancer, and recover their strength, thanks to the Superformula.
As any good cancer doctor will tell you, the most important step in fighting the disease is believing in a cure.
This three-way collaboration is one of the best branding ideas I’ve ever seen.
See the video below.


Share On Facebook
Tweet
Email
More ▾


http://www.buzzfeed.com/copyranter/c...y-superformula



Posts: 5,571
RunKC 's adopt a chief was Sabby PiscitelliRunKC 's adopt a chief was Sabby PiscitelliRunKC 's adopt a chief was Sabby PiscitelliRunKC 's adopt a chief was Sabby PiscitelliRunKC 's adopt a chief was Sabby PiscitelliRunKC 's adopt a chief was Sabby PiscitelliRunKC 's adopt a chief was Sabby PiscitelliRunKC 's adopt a chief was Sabby PiscitelliRunKC 's adopt a chief was Sabby PiscitelliRunKC 's adopt a chief was Sabby PiscitelliRunKC 's adopt a chief was Sabby Piscitelli
  Reply With Quote
Old 06-05-2013, 04:51 AM   #31
RubberSponge RubberSponge is offline
It's got a lock on it!
 
RubberSponge's Avatar
 

Join Date: Aug 2010
Casino cash: $2500
Quote:
Originally Posted by KILLER_CLOWN View Post
fyp.

My Neighbor just died from these wonderful treatments. She leaves behind 9 and 11 year old boys. This shit just isn't right.
Did your neighbor die from the treatments, or the condition the treatments were for?

So what is your plan if you get cancer? Just let it be and hope for the best? Natural remedy? Give me an example of a natural remedy you would be interested in. Please don't say Rick Simpson oil.
Posts: 860
RubberSponge must have mowed badgirl's lawn.RubberSponge must have mowed badgirl's lawn.RubberSponge must have mowed badgirl's lawn.RubberSponge must have mowed badgirl's lawn.RubberSponge must have mowed badgirl's lawn.RubberSponge must have mowed badgirl's lawn.RubberSponge must have mowed badgirl's lawn.RubberSponge must have mowed badgirl's lawn.RubberSponge must have mowed badgirl's lawn.RubberSponge must have mowed badgirl's lawn.RubberSponge must have mowed badgirl's lawn.
  Reply With Quote
Old 06-05-2013, 05:43 AM   #32
WhiteWhale WhiteWhale is offline
Veteran
 
WhiteWhale's Avatar
 

Join Date: May 2011
Location: Doo-Dah
Casino cash: $2525
Quote:
Originally Posted by RubberSponge View Post
Did your neighbor die from the treatments, or the condition the treatments were for?
Like it or not, many people who beat cancer thanks to chemo end up succumbing to conditions brought on by the chemo itself.

It's a cause of death as often as it is a cure. It's not a good option. It's the only option.

Except for the guy I knew with stage II lung cancer. He just ignored it and it went away. Probably not the best method for treating cancer.
Posts: 4,159
WhiteWhale wants to die in a aids tree fire.WhiteWhale wants to die in a aids tree fire.WhiteWhale wants to die in a aids tree fire.WhiteWhale wants to die in a aids tree fire.WhiteWhale wants to die in a aids tree fire.WhiteWhale wants to die in a aids tree fire.WhiteWhale wants to die in a aids tree fire.WhiteWhale wants to die in a aids tree fire.WhiteWhale wants to die in a aids tree fire.WhiteWhale wants to die in a aids tree fire.WhiteWhale wants to die in a aids tree fire.
  Reply With Quote
Old 06-05-2013, 05:58 AM   #33
Rausch Rausch is offline
MVP
 
Rausch's Avatar
 

Join Date: Aug 2000
Location: Jefferson City, mo., USA
Casino cash: $2537
Quote:
Originally Posted by Dave View Post
Umm, chemo is meant to destroy the cancer. Chemo isn't meant to kill. It saves lives.

Sometimes you say some stupid shit.
1) I think it's great that medicine is doing all it can to help kids who are already scared and sick feel better. Less fear = more hope. I don't think the mentality of any sick person and what impact that has on their recovery can be overstated.

2) There's more I dislike about how we treat cancer than what I like. All the more reason to applaud when new ideas and approaches are tried...
__________________
Quote:
"He had no teeth, and he was slobbering all over himself. I'm thinking, 'You can have your money back, just get me out of here. Let me go be an accountant." I can't tell you how badly I wanted out of there."
Denver rookie QB John Elway, on Jack Lambert, after Lambert and the Steelers knocked Elway out of his first game as a pro (1983).
Quote:
Originally Posted by rico View Post
I wish I always ended up at gay bars.
Posts: 49,994
Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.Rausch is obviously part of the inner Circle.
  Reply With Quote
Old 06-05-2013, 06:37 AM   #34
lcarus lcarus is offline
Everybody Lies.
 
lcarus's Avatar
 

Join Date: Aug 2010
Location: 22 Acacia Avenue
Casino cash: $2525
Quote:
Originally Posted by Rausch View Post
1) I think it's great that medicine is doing all it can to help kids who are already scared and sick feel better. Less fear = more hope. I don't think the mentality of any sick person and what impact that has on their recovery can be overstated.

2) There's more I dislike about how we treat cancer than what I like. All the more reason to applaud when new ideas and approaches are tried...
Yeah and considering how awful chemotherapy is, if packaging it like this makes it less scary for a kid, hell it's a pretty good idea.
Posts: 10,163
lcarus has enough rep power to blowy ou to bits.lcarus has enough rep power to blowy ou to bits.lcarus has enough rep power to blowy ou to bits.lcarus has enough rep power to blowy ou to bits.lcarus has enough rep power to blowy ou to bits.lcarus has enough rep power to blowy ou to bits.lcarus has enough rep power to blowy ou to bits.lcarus has enough rep power to blowy ou to bits.lcarus has enough rep power to blowy ou to bits.lcarus has enough rep power to blowy ou to bits.lcarus has enough rep power to blowy ou to bits.
  Reply With Quote
Old 06-05-2013, 06:49 AM   #35
J Diddy J Diddy is offline
One Groovy Cat
 
J Diddy's Avatar
 

Join Date: Aug 2001
Location: The Pitt State baby
Casino cash: $2500
Quote:
Originally Posted by Dave View Post
Umm, chemo is meant to destroy the cancer. Chemo isn't meant to kill. It saves lives.

Sometimes you say some stupid shit.
You obviously haven't been around someone undergoing chemo treatments.
Posts: 29,288
J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.
  Reply With Quote
Old 06-05-2013, 07:26 AM   #36
BigMeatballDave BigMeatballDave is offline
That's a spicy meatball!
 
BigMeatballDave's Avatar
 

Join Date: Aug 2000
Casino cash: $2540
Quote:
Originally Posted by J Diddy View Post
You obviously haven't been around someone undergoing chemo treatments.
You are correct.

However, both of my grandmothers had breast cancer and my 2 oldest friends mothers died of cancer.

I'm aware of the fact that chemo sucks, but my point is that it's supposed to remove the cancer. So, doing just as much damage as cancer seems to be an incorrect statement. Yes, I'm also aware that there are complications from chemo.
Posts: 50,605
BigMeatballDave has enough rep power to blowy ou to bits.BigMeatballDave has enough rep power to blowy ou to bits.BigMeatballDave has enough rep power to blowy ou to bits.BigMeatballDave has enough rep power to blowy ou to bits.BigMeatballDave has enough rep power to blowy ou to bits.BigMeatballDave has enough rep power to blowy ou to bits.BigMeatballDave has enough rep power to blowy ou to bits.BigMeatballDave has enough rep power to blowy ou to bits.BigMeatballDave has enough rep power to blowy ou to bits.BigMeatballDave has enough rep power to blowy ou to bits.BigMeatballDave has enough rep power to blowy ou to bits.
  Reply With Quote
Old 06-05-2013, 07:29 AM   #37
J Diddy J Diddy is offline
One Groovy Cat
 
J Diddy's Avatar
 

Join Date: Aug 2001
Location: The Pitt State baby
Casino cash: $2500
Quote:
Originally Posted by Dave View Post
You are correct.

However, both of my grandmothers had breast cancer and my 2 oldest friends mothers died of cancer.

I'm aware of the fact that chemo sucks, but my point is that it's supposed to remove the cancer. So, doing just as much damage as cancer seems to be an incorrect statement. Yes, I'm also aware that there are complications from chemo.
It kills all cells, healthy and cancerous, in which it comes into contact. It doesn't know the difference. It's job is to prevent cells from reproducing and doesn't differentiate.

Yes, it has saved many lives, but it is torture.
Posts: 29,288
J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.J Diddy is obviously part of the inner Circle.
  Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On

Forum Jump




All times are GMT -6. The time now is 01:22 PM.


Powered by vBulletin® Version 3.8.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.