How much $$ is WINNING a superbowl worth?

[jAZ]

... to a team and a city?

Not hosting the game, but having a team that wins the game.

Has anyone ever read any analysis of this?

[Amnorix]

Yes. Jonathan Kraft, the son of the owner and PResident of the Patriots, said that going to the Super Bowl was a NET LOSS to the team.

I think, however, that he was solely focused on everything relating to the specific games themselves, and not additional marketing dollars and ancillary stuff like that.

The TV revenues aren't theirs, of course, and you'd think that two sold out stadiums (Pats hosted both games last year before heading off to the SB) would more than pay for everything, but I guess not.

He's a very upright, honest kind of guy, so I believe him, but who knows if the TEAM had a loss, but the owner of the stadium (which might be another Kraft owned entity) made a huge windfall. Accounting games like that can be easy. :shrug:

Oh, and no clue about what kind of profits the city derives from it.