cmh6476
02-07-2005, 09:47 PM
sorry if this is old news!
http://www.kctv.com/Global/story.asp?S=2914563
LAWRENCE, Kan. -- Just so there's no more uncertainty: the true blue color of the University of Kansas is royal blue.
David Johnston, the school's marketing director, said it was important from a consistency standpoint to choose a single shade of blue for everything from sweat shirts to letterhead.
"For years, we've seen an assortment of blues, from navy to light blue, on everything from KU sports uniforms to Jayhawk stickers," Johnston said. "But the time has come to rally around one true KU blue."
He said focus groups and online surveys favored royal blue "hands down" as the official Jayhawk blue. Chancellor Robert Hemenway validated that this week after reviewing a proposal from several top university officials.
"The marketing plan is based on the premise that our collective efforts are more efficient and better served when we're consistent in our communications, and that includes how we use color," Johnston said.
Copyright 2005 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
http://www.kctv.com/Global/story.asp?S=2914563
LAWRENCE, Kan. -- Just so there's no more uncertainty: the true blue color of the University of Kansas is royal blue.
David Johnston, the school's marketing director, said it was important from a consistency standpoint to choose a single shade of blue for everything from sweat shirts to letterhead.
"For years, we've seen an assortment of blues, from navy to light blue, on everything from KU sports uniforms to Jayhawk stickers," Johnston said. "But the time has come to rally around one true KU blue."
He said focus groups and online surveys favored royal blue "hands down" as the official Jayhawk blue. Chancellor Robert Hemenway validated that this week after reviewing a proposal from several top university officials.
"The marketing plan is based on the premise that our collective efforts are more efficient and better served when we're consistent in our communications, and that includes how we use color," Johnston said.
Copyright 2005 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.