Deberg_1990
06-07-2010, 01:26 PM
Anyone ever play this drinking game??
http://money.cnn.com/2010/05/26/news/companies/bros_icing_bros.fortune/index.htm
http://brosicingbros.com/
John Ryan didn't see it coming. The Scottsdale, Ariz. based software engineer, 27, had just returned to his office from lunch. Seconds later, his project manager crept up to his desk, holding a ticking time bomb: A 24 oz. bottle of Smirnoff Ice. "You've been iced," he said.
As his boss delightedly snapped pictures with his cell-phone, Ryan popped the cap, got on one knee, and chugged it. "It was rough," he says.
"Icing" -- or "getting iced" -- is a drinking game that's rapidly gaining popularity amongst office workers, tech and media types, and college students. The rules are simple: If a person sees a Smirnoff Ice, he or she must get down on one knee and chug it, unless they happen to be carrying their own Smirnoff, in which case they can "ice block," or refract the punishment back onto the attacker. In order to dupe people into stumbling across the beverage, participants have devised creative ways of presenting them with Ices, like strapping the bottles to the backs of dogs or burying them in vats of protein powder.
The trend first took hold on college campuses in the South, but it's trickled up both coasts, where icings have been spotted at the offices of companies like Yelp! and IAC's College Humor. Bankers, too, have embraced the fratty fad: An ice attack was recently reported at Goldman Sachs (GS, Fortune 500), and Fortune has learned of icings at Florida-based investment bank Raymond James (RJF) and New York City hedge fund D.E. Shaw.
As homemade videos and snapshots of people imbibing Smirnoff Ice appeared on the internet last week, bloggers speculated that the meme was the work of Smirnoff, which is owned by British alcohol giant Diageo (DEO). But representatives for both Diageo and its advertising firm, JWT, say they aren't involved. "The icing phenomenon is consumer generated," says Zsoka McDonald, a Diageo spokeswoman. She adds: "Some people think it's fun. Diageo never wants underage icing."
The creator of brosicingbros.com, the foremost authority on icing, says, "I've heard absolutely nothing from them." The brains behind the site, "Joe," is a 22 year-old recent college graduate who lives near Columbia, S.C. (he requested anonymity because he's looking for a job -- internet marketing firms, take note)..................
http://money.cnn.com/2010/05/26/news/companies/bros_icing_bros.fortune/index.htm
http://brosicingbros.com/
John Ryan didn't see it coming. The Scottsdale, Ariz. based software engineer, 27, had just returned to his office from lunch. Seconds later, his project manager crept up to his desk, holding a ticking time bomb: A 24 oz. bottle of Smirnoff Ice. "You've been iced," he said.
As his boss delightedly snapped pictures with his cell-phone, Ryan popped the cap, got on one knee, and chugged it. "It was rough," he says.
"Icing" -- or "getting iced" -- is a drinking game that's rapidly gaining popularity amongst office workers, tech and media types, and college students. The rules are simple: If a person sees a Smirnoff Ice, he or she must get down on one knee and chug it, unless they happen to be carrying their own Smirnoff, in which case they can "ice block," or refract the punishment back onto the attacker. In order to dupe people into stumbling across the beverage, participants have devised creative ways of presenting them with Ices, like strapping the bottles to the backs of dogs or burying them in vats of protein powder.
The trend first took hold on college campuses in the South, but it's trickled up both coasts, where icings have been spotted at the offices of companies like Yelp! and IAC's College Humor. Bankers, too, have embraced the fratty fad: An ice attack was recently reported at Goldman Sachs (GS, Fortune 500), and Fortune has learned of icings at Florida-based investment bank Raymond James (RJF) and New York City hedge fund D.E. Shaw.
As homemade videos and snapshots of people imbibing Smirnoff Ice appeared on the internet last week, bloggers speculated that the meme was the work of Smirnoff, which is owned by British alcohol giant Diageo (DEO). But representatives for both Diageo and its advertising firm, JWT, say they aren't involved. "The icing phenomenon is consumer generated," says Zsoka McDonald, a Diageo spokeswoman. She adds: "Some people think it's fun. Diageo never wants underage icing."
The creator of brosicingbros.com, the foremost authority on icing, says, "I've heard absolutely nothing from them." The brains behind the site, "Joe," is a 22 year-old recent college graduate who lives near Columbia, S.C. (he requested anonymity because he's looking for a job -- internet marketing firms, take note)..................