gblowfish
06-10-2010, 10:06 AM
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But with oil spill in Gulf, company and ballclubs scaling back on promotion
June 02, 2010|By Wailin Wong, Tribune reporter
The BP oil spill in the Gulf of Mexico has leaked into the company's sponsorship of the BP Crosstown Cup, the two three-game series between the Cubs and White Sox that begins June 11.
The company still is sponsoring the series, but "we've scaled back efforts a little bit" as a result of events in the Gulf, Cubs spokesman Kevin Saghy said. He added BP already has started some in-store promotions for the Cup, but has cut back on other planned events, as well as advertising and media outreach. The teams also are considering a more subtle presentation of the new trophy, Saghy said.
Brooks Boyer, Sox vice president and chief marketing officer, said the teams continue to look forward to a long-term relationship with the company, perhaps even beyond the three-year term in its first season.
"We're going to go through tough seasons and BP is going to stick behind us," Boyer said. "(And) we are going to be loyal to our partner."
Said Saghy: "The BP situation is unfortunate, but … our fans are still excited about the series."
But with oil spill in Gulf, company and ballclubs scaling back on promotion
June 02, 2010|By Wailin Wong, Tribune reporter
The BP oil spill in the Gulf of Mexico has leaked into the company's sponsorship of the BP Crosstown Cup, the two three-game series between the Cubs and White Sox that begins June 11.
The company still is sponsoring the series, but "we've scaled back efforts a little bit" as a result of events in the Gulf, Cubs spokesman Kevin Saghy said. He added BP already has started some in-store promotions for the Cup, but has cut back on other planned events, as well as advertising and media outreach. The teams also are considering a more subtle presentation of the new trophy, Saghy said.
Brooks Boyer, Sox vice president and chief marketing officer, said the teams continue to look forward to a long-term relationship with the company, perhaps even beyond the three-year term in its first season.
"We're going to go through tough seasons and BP is going to stick behind us," Boyer said. "(And) we are going to be loyal to our partner."
Said Saghy: "The BP situation is unfortunate, but … our fans are still excited about the series."