pr_capone
11-12-2010, 12:06 AM
Was watching 30 Rock and a commercial came on with Michelle Wie endorsing a Kia Soul.
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I started thinking of other questionable products endorsed by sports celebrities. A search led me to a few gems.
Jim McMahon: Honda Scooters
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Jimmy Johnson Extenze Commercial - Extenze Male Enhancement
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Poor Jimmy. I'll never again see him in the same light. lol
Anyhow...
Does an athlete's endorsement of a product make any difference to you at all as a consumer? If it does, does it matter if the product they are endorsing is related to their area of expertise?
It apparently makes a difference to someone because companies seem to keep tripping over themselves to get some random athlete to pitch their product... even if it is completely unrelated to what they are famous for.
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<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/eAf8sySIvt8?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/eAf8sySIvt8?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object>
I started thinking of other questionable products endorsed by sports celebrities. A search led me to a few gems.
Jim McMahon: Honda Scooters
<object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/Cpa0lYgSWh0?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Cpa0lYgSWh0?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object>
Jimmy Johnson Extenze Commercial - Extenze Male Enhancement
<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/6lCku52Y_YE?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/6lCku52Y_YE?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object>
Poor Jimmy. I'll never again see him in the same light. lol
Anyhow...
Does an athlete's endorsement of a product make any difference to you at all as a consumer? If it does, does it matter if the product they are endorsing is related to their area of expertise?
It apparently makes a difference to someone because companies seem to keep tripping over themselves to get some random athlete to pitch their product... even if it is completely unrelated to what they are famous for.
<object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/Qui334kzeTE?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Qui334kzeTE?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object>