tk13
09-25-2004, 01:17 AM
http://www.kansascity.com/mld/kansascity/sports/football/nfl/kansas_city_chiefs/9755411.htm
Chiefs say the price is wrong
Team challenges report that ranked its tickets as third costliest in NFL
By JEFFREY FLANAGAN
The Kansas City Star
Just where do the Chiefs rank in the NFL in terms of average ticket prices?
It all depends on whom you talk to.
Team Marketing Report, an independent sports research firm in Chicago, says the Chiefs rank third highest in the NFL at $67.26, behind only New England ($75.33) and Washington ($68.12).
Baloney, say the Chiefs.
“Every year they (Team Marketing Report) come out with that stuff, and every year they're flat-out wrong,” said Bob Moore, Chiefs director of public relations. “We're not No. 3, we're closer to the middle at the pack at No. 13.”
Moore's contention is that Team Marketing Report does not include premium seating prices, or personal seat licenses, which the Chiefs do not have.
“Team Marketing data is not based upon the manifest each team must submit to the league but upon the simple distribution of ticket prices,” Moore said. “It does not include discounts or special ticket offerings, which are a part of every team's manifest.
“Some of the other teams have page upon page of ticket prices and offerings that would never appear in a Team Marketing Report. The only official figuring of ticket prices can come from the manifest.”
The Chiefs say that by using the manifest that includes club seat premium and special discounts, a far different ranking occurs. New England ($114) and Washington ($103.43) still rank first and second, but the Chiefs then drop to 13th at $67.33.
“That's far more accurate,” Moore said.
But Becky Wallace, executive editor of Team Marketing Report, said not including the premium prices and discounts is more accurate. She also said she's accustomed to getting angry feedback from teams.
“We get this from teams all the time,” Wallace said. “But what we're talking about is the average fan. What will the average fan have to pay at each stadium if they just walk up to the ticket office and pay for a ticket? They're not going to be paying PSLs or any of that.
“If anything, our average price estimates are a lot kinder to the teams than what is reality.”
The NFL is of no help in the issue. Its policy is not to release information about ticket prices.
Chiefs owner Lamar Hunt, though, seemed alarmed two weeks ago when told the Chiefs' 15 percent increase in ticket prices boosted them to third highest in the league. Hunt said he intended to send a memo to team president/general manager Carl Peterson on the matter.
But Moore said Peterson never received any such memo.
“Carl isn't the one who just sets the price anyway,” Moore said. “People think that's the case, but it's simply not true.”
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2004 NFL ticket prices
Here are ticket prices as given by the Chiefs (gross average, which includes club seat premiums)
GROSS AVERAGE
1. New England $114.00
2. Washington $103.43
3. Tampa Bay $91.49
4. Chicago $86.78
5. Philadelphia $84.76
6. Denver $84.65
7. Detroit $76.11
8. Houston $73.06
9. Baltimore $70.26
10. Carolina $70.08
11. Jets $68.18
12. St. Louis $67.49
13. Chiefs $67.33
14. Giants $66.93
15. Green Bay $66.83
16. Pittsburgh $66.45
17. Cincinnati $64.81
18. Tennessee $64.47
19. San Francisco $64.00
20. Minnesota $63.80
21. Indianapolis $62.39
22. Cleveland $61.83
23. Seattle $61.25
24. San Diego $60.46
25. Oakland $59.86
26. Jacksonville $56.31
27. Dallas $55.34
28. New Orleans $53.66
29. Buffalo $52.56
30. Miami $51.10
31. Arizona $50.46
32. Atlanta $49.27
Chiefs say the price is wrong
Team challenges report that ranked its tickets as third costliest in NFL
By JEFFREY FLANAGAN
The Kansas City Star
Just where do the Chiefs rank in the NFL in terms of average ticket prices?
It all depends on whom you talk to.
Team Marketing Report, an independent sports research firm in Chicago, says the Chiefs rank third highest in the NFL at $67.26, behind only New England ($75.33) and Washington ($68.12).
Baloney, say the Chiefs.
“Every year they (Team Marketing Report) come out with that stuff, and every year they're flat-out wrong,” said Bob Moore, Chiefs director of public relations. “We're not No. 3, we're closer to the middle at the pack at No. 13.”
Moore's contention is that Team Marketing Report does not include premium seating prices, or personal seat licenses, which the Chiefs do not have.
“Team Marketing data is not based upon the manifest each team must submit to the league but upon the simple distribution of ticket prices,” Moore said. “It does not include discounts or special ticket offerings, which are a part of every team's manifest.
“Some of the other teams have page upon page of ticket prices and offerings that would never appear in a Team Marketing Report. The only official figuring of ticket prices can come from the manifest.”
The Chiefs say that by using the manifest that includes club seat premium and special discounts, a far different ranking occurs. New England ($114) and Washington ($103.43) still rank first and second, but the Chiefs then drop to 13th at $67.33.
“That's far more accurate,” Moore said.
But Becky Wallace, executive editor of Team Marketing Report, said not including the premium prices and discounts is more accurate. She also said she's accustomed to getting angry feedback from teams.
“We get this from teams all the time,” Wallace said. “But what we're talking about is the average fan. What will the average fan have to pay at each stadium if they just walk up to the ticket office and pay for a ticket? They're not going to be paying PSLs or any of that.
“If anything, our average price estimates are a lot kinder to the teams than what is reality.”
The NFL is of no help in the issue. Its policy is not to release information about ticket prices.
Chiefs owner Lamar Hunt, though, seemed alarmed two weeks ago when told the Chiefs' 15 percent increase in ticket prices boosted them to third highest in the league. Hunt said he intended to send a memo to team president/general manager Carl Peterson on the matter.
But Moore said Peterson never received any such memo.
“Carl isn't the one who just sets the price anyway,” Moore said. “People think that's the case, but it's simply not true.”
-----------------------------------------
2004 NFL ticket prices
Here are ticket prices as given by the Chiefs (gross average, which includes club seat premiums)
GROSS AVERAGE
1. New England $114.00
2. Washington $103.43
3. Tampa Bay $91.49
4. Chicago $86.78
5. Philadelphia $84.76
6. Denver $84.65
7. Detroit $76.11
8. Houston $73.06
9. Baltimore $70.26
10. Carolina $70.08
11. Jets $68.18
12. St. Louis $67.49
13. Chiefs $67.33
14. Giants $66.93
15. Green Bay $66.83
16. Pittsburgh $66.45
17. Cincinnati $64.81
18. Tennessee $64.47
19. San Francisco $64.00
20. Minnesota $63.80
21. Indianapolis $62.39
22. Cleveland $61.83
23. Seattle $61.25
24. San Diego $60.46
25. Oakland $59.86
26. Jacksonville $56.31
27. Dallas $55.34
28. New Orleans $53.66
29. Buffalo $52.56
30. Miami $51.10
31. Arizona $50.46
32. Atlanta $49.27