This is a product geared towards men. They are simply playing off their motto. If you want to get so bent out of shape over it, go tell Tampax to make a commercial. Then women can use the men who bitched about this commercial as examples of how women are not the only bleeding vaginas.

<iframe width="560" height="315" src="https://www.youtube.com/embed/mj8VpuLSkHY" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

What WOULD your response be to a Tampax commercial that reminded you that you can get a little emotional during your monthlies, and urging you to be mindful of the people you irritate by doing so?

Honestly asking.

You don't do any shaving at all? Ewww!

The best a MAN can get.

We get that from Midol commercials. Seriously.

Yes, that is their slogan from their men's division. But they also have a women's division because most women do some sort of shaving. They are not a men's only company and the issues they address are not issues solely belonging to men.

Okay. So don't use their products. Bitching will not make the commercial go away.

Women can improve!

https://thumbs.gfycat.com/PlayfulGif...urus-small.gif

You don't think advertising for decades has told women how ugly they are because you don't have supermodel skin or hair or barbie hips, how bad of a mom they are because they work, or how unwomanly they are because theyre tough? Not sure this is the road I'd go down.

Speaking with regard to expectations of men, when I was younger, I had an older church lady get on to me for not waiting for one of the men that was in our group to open the door going in someplace, but now you get looked down on if you actually let someone open the door for you. Talk about confusing signals! LOL

We had a female client come in the other day who has been married for 34 years and raised two boys. One of her sons told her of a situation at work, where another guy was complaining about something, and her son said, "Don't be such a girl." I guess a female co-worker overheard him, and she went to HR to report him. Our client was wondering if she was so out of touch with feminism, since she didn't see her son's comment as offensive. I told her my boyfriend says that to me whenever I cry during a movie or overreact emotionally, and I think it's funny when he does, so, if she is out of touch, she's not the only one.

I get it. There's a double standard with this ad. Take it for what it's worth to you. It's like Nike with the Colin Kaepernick ad. It will be a hot topic for a while, and then it will fade away. Ads are not worth getting up in arms over.

:rolleyes:

And how sure are you that 'what are you complaining about' is a road to go down?

My favorite part about these kinds of ads is that the people who hate them and bitch about them are doing exactly what the advertisers are wanting them to do. There's nothing like a little mild controversy to drive advertising ROI through the roof.

How many razors did you buy today?

I agree that exposure is what they seek. I disagree that it will drive sales.

People are aware of their brand, it's plusses and minuses. It's a product you largely use in private, so there's no signalling to be gained. It's also a product you choose largely on efficacy and cost, and there is no case made to raise expectations on those metrics.