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I'll be honest. I despise it when someone offers me a discount for cash instead of a credit card. I use my credit cards all the time because it's easier and I get points on the cards. If a business positions it as a "cash discount", I immediately assume the following:
1. They're planning to not pay the sales tax and are crooked. 2. They're raising my price to use the credit card. I recognize that the truth could be different, but my immediate reaction is that I have to pay more to use my credit card, and I really don't like it. |
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Switch to cash.
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Now, raise the price and find a hook that puts the extra 16 cents to work against a state that doesn't care. Make it into a movement that works against the tax and every beer sold contributes in some way to the movement. Hell, in the right kind of a setting with the right kind of message you could even make the 16 cents a voluntary contribution to the cause. It's 16 cents. Posters of Roosevelt, Jefferson and Lincoln (the faces on the dime, nickel and penny) speaking out against the added cost come to mind. On the other hand, I don't know. It might not be that kind of bar. |
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Second: You cannot possibly believe that the current 14% tax is not factored into your alcohol sales and passed onto the customer already? Third: I do not see the problem with the cash transactions. The computers can easily add that on for cash as they can credit cards. Unless I am still missing something here? |
OK, I think I'm following now. But whatever the decision, keep the prices the same, regardless of form of payment.
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Also, note that it will annoy people who didn't bring in a ton of cash. First, they'll complain that they don't have enough cash. If they don't, they'll be made that they're paying more than other people for the same product. If they do, then they'll peel some bills out of their wallet to pay for it and will mentally treat the bar as being cash only, which means they'll leave relatively quickly and head to a bar where they can use their card.
I'm really not a fan of the idea. |
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Your only choice is to take it in the ass and lose a couple grand a month OR raise prices overtly OR this solution which is to add the 8.25% sales tax to CC tabs because then it's seemless. The ONLY drawback would be customer reactions to seeing the sales tax on the tab. I figure 80% of us are so trained to see sales tax that most wouldn't even notice. |
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